Want more email subscribers? Get a lead magnet.
This is the fifth SlideShare in my "How To Create a Lead Magnet" series.
Here you'll see how to optimize every step a new subscriber goes through to join your list.
The next SlideShare walk you through how to set up an A/B split test for your lead magnets.
If you liked this SlideShare, be sure to check out the video version of it on YouTube: http://youtu.be/PnhMPq1NCs0
Want to learn even more about how to build your email list? Check out List Building Coaching: http://pamneely.com/list-building-coaching/
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
How To Set Up A Double Opt-in Sequence
1. Set up your opt-in sequence
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2. Congratulations on finishing your opt-in!
Let’s get it out into the world.
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build your list, build your business
3. This is the full sequence of a double
opt-in email signup
Opt-in
form
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build your list, build your business
1st
confirmation
page
Email
confirmation
is sent
Email
confirmation
link is clicked
Subscriber
goes to final
confirmation
page
Subscriber
downloads
lead magnet
Welcome
email is
sent
4. You’re very well acquainted
with opt-in forms
They’re where people enter their email address.
Opt-in forms can be embedded in the content of
your site or they can be pop-ups.
They could also be on your Facebook page, or a
Twitter card, or even on a partner’s site.
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build your list, build your business
Opt-in
form
5. These are a few opt-in forms
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build your list, build your business
6. Once people enter
their email address
and click the
button, they’ll see
a page like this:
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build your list, build your business
1st confirmation
page
7. Next, they’ll get an email
that looks like this:
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build your list, build your business
Email confirmation
is sent
8. They have to click
the link in the
email for their
subscription to be
confirmed
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build your list, build your business
Email confirmation
link is clicked
9. After they click
the link, they’re
brought to the
final confirmation
page
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build your list, build your business
Subscriber goes to final
confirmation page
10. They can download
the lead magnet as
a PDF by clicking on
the cover image
There’s also a prompt for them to
follow me on social media.
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build your list, build your business
Subscriber downloads
lead magnet
11. In the final step, the
new subscriber gets
a welcome email
It includes a question and a short list
of my most popular blog posts.
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build your list, build your business
Welcome email is sent
12. The question is important
You’ll get some of the finest content creation ideas
from the answers to this question.
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build your list, build your business
Welcome email is sent
13. That’s the complete sign up sequence
It will probably take you about 2 hours
(maybe 3) it get this all up and working.
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build your list, build your business
14. Next, in the final video of this
series, we’ll set up an A/B split
test of your opt-in box
See you there.
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build your list, build your business
15. Like this SlideShare?
See more on PamNeely.com,
where you can sign up for
list building tips or join
List Building Coaching
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build your list, build your business