Target markets for clean energy access products and services in India
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Target markets for clean energy access products and services in India
- 1. New Ventures INDIA Identifying target markets for Clean Energy Access Products and Services
- 2. Where should your clean energy access business be located? A BLIND FOLDED DART GAME? 300 million people do not have grid access
- 3. We propose a analytical methodology based on multiple criteria to identify target markets Un-electrification Banking access Economic activity Grid expansion High implies Demand for products High implies Availability of finance Strong implies Willingness to invest Slow implies Lesser competition 1 2 3 4
- 4. Our methodology – Filtering districts to identify target market Un- electrification Banking access Economic activity Grid expansion Alldistricts High un- electrification High banking access Strong asset growth Slow grid expansion Target districts 321 districts 67.6 million households (HH) 162 districts 32.9 million households (HH) 116 districts 22.5 million households (HH) 80 districts 15.9 million households (HH) 1 2 3 4
- 5. Steps to identify target market – case study for Uttar Pradesh Check for Un-electrification status1 This is the starting point…
- 6. Steps to identify target market – case study for Uttar Pradesh Check for banking penetration2 Higher banking penetration = Better chances of a loan
- 7. Steps to identify target market – case study for Uttar Pradesh Check for asset growth3 Stronger growth of TV and Vehicles ownership = Better ability to buy
- 8. Steps to identify target market – case study for Uttar Pradesh Check for grid expansion4 Slowly expanding grid = Lesser competition for decentralized options
- 9. Steps to identify target market – case study for Uttar Pradesh Combine all criteria to identify Target districts High un-electrification + High banking penetration + Strong asset growth + Slow grid expansion
- 10. Focus on a district rather than spread resources across districts Case study for Rural Gorakhpur – Eastern Uttar Pradesh 68% un-electrification 79% banking penetration 12% TV ownership growth 11% Vehicle ownership growth 4.9% grid expansion Is a target market withRural Gorakhpur INR 38 Crore or USD 6.3 million Target Market size 10% of un-electrified HHs 38,000 solar systems 20 watt systems at INR 10,000 Build district level operations and relations
- 11. How to pick the “one” district? Look for clusters Bihar Districts are concentrated in a region forming a cluster Target 13 rural districts 5.14 mn rural HHs 90% average rural un- electrification 0.7% average rural solar penetration
- 12. How to pick the “one” district? Look for clusters Uttar Pradesh Districts are concentrated in a region forming a cluster Target 15 rural districts 4.62 mn rural HHs 76% average rural un- electrification 0.7% average rural solar penetration
- 13. Cluster spreading across states Target 28 rural districts 9.7 mn rural HHs 61% of the identified market across 10 states! Eastern Uttar Pradesh to Western Bihar
- 14. How to pick the “one” district? Look for clusters Orissa Districts are concentrated in a region forming a cluster Target 4 rural districts 0.66 mn rural HHs 64% average rural un- electrification 0.6% average rural solar penetration
- 15. How to pick the “one” district? Look for clusters Districts are concentrated in a region forming a cluster Madhya Pradesh Target 11 rural districts 0.51 mn rural HHs 42% average rural un- electrification 0.8% average rural solar penetration
- 16. How to pick the “one” district? Look for clusters Chhattisgarh Districts are concentrated in a region forming a cluster Target 3 rural districts 0.1 mn rural HHs 30% average rural un- electrification 3.7% average rural solar penetration
- 17. How to pick the “one” district? Look for clusters Maharashtra Districts are concentrated in a region forming a cluster Target 9 rural districts 1.16 mn rural HHs 26% average rural un- electrification 1.4% average rural solar penetration
- 18. Focus on district – potential is huge! And From a micro to a mainstream market the way is to navigate across a cluster Focus instead of spreading thin with limited resources
- 19. About New Ventures India WRI incubated New Ventures program in 1999 Six local chapters, India chapter created in 2006 Promoted environmental SMEs by enabling access to finance WRI transitioned New Ventures to local partners in 2011 India partner is Regain Paradise Research Consulting We facilitate investments in environmental businesses New Ventures Local chapters Clean energy and water access We facilitate investments and partnerships
- 20. Looking to invest in Clean Energy and Water access? We identify promising environmental enterprises We help you invest in the right technology and enterprise Investors Facilitated investments of USD $49.4 million across 22 environmental enterprises Corporations Forged and identified partnerships between large corporations and environmental enterprises We are your TRUSTED partner
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