This document discusses innovation in Salesforce and provides tips for success. It shares three stories of companies that moved their IT departments, collections processes, and new feature request processes to Salesforce. This improved efficiency by eliminating manual processes and silos while reducing costs and providing better visibility. The document concludes by emphasizing the importance of working closely with business teams, finding the right balance between requests and proactive innovation, measuring results, and being willing to try new approaches to innovation in Salesforce.