Logo is the identity of a brand. Care must be taken while designing a logo.A logo can make or break a brand.

1. DISCLAIMER
Please don’t get offended if your favorite brand logo turns
out to be an epic logo failure
No logos were harmed in the making of this presentation
None of the logos used in this presentation are fictitious
Even if you get hurt WE DON’T CARE !

2. Logo Failures
Causes &
Considerations

3. Logos in ancient times

4. What is a Logo?
Logo
Distinctive
Appropriate
Practical
Graphic
Simple
in form
Convey
an
intended
message

5. Roles of
a Logo
Tells vision
and mission
Strategy
Unique & Sets
you apart
Tells a
story
Roles of a Logo

6. Steps for Logo Designing

8. How to Design a Good Logo
2

10. What makes a good logo

11. LOGO AND ITS MEANING
3

14. LOGOS CAN BREAK A BRAND
4

15. POPULAR BRAND LOGO CHANGE
Procter & Gamble

16. Sun Rise Sushi
The concept is a sun rising behind a
Japanese tea house.
The product is, well, less serene.
Kids Exchange
Proper punctuation should
always be encouraged.
LOGO DESIGN MISTAKES

17. A View Changer

18. There Is Always Another Chance !
Logo should be simple and, memorable and should
identify the brand
Logo should usually depict what the company stands
for
Logo should be timeless
Logo should preferably be designed by a competent
advertising agency
FEDEX, Mcdonalds, NIKE

19. PRITAM
PANDEY
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PRIYANKA
B
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PRIYANKA
JAND
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PRONOY
DE
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PULKIT
AGARWAL
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Thank You 