A credentials presentation of my agency, Clarity

1. Integrated M k ti
I t t d Marketing
Communications Solutions
A Credential Presentation

2. Vision
To empower our clients with highly customized One-
Stop turnkey solutions that manage their entire
marketing communication chain seamlessly and
ultimately deliver their marketing messages to their
audience the way they want to say it.
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3. Philosophy
Help Clients CREATE, MANAGE & DISSEMINATE content
Content could be SALES, MARKETING or TRAINING content
And could exist in TRADITIONAL COLLATERALS, WEB,
INTERACTIVE, MOBILE or EVENTS
In today’s rich and complex media environment, our value proposition
is to assist our clients in the creation, management and delivery of
accurately branded content through consulting, process-design,
technology and i t
t h l d internal specialist groups and extensive geographical
l i li t d t i hi l
reach.
Our specialist strength is MASS COMMUNICATIONS and PUBLIC
Ou spec a s s e g s SS CO U C O Sa d U C
RELATIONS with a network of Associates across India, deliveries can be
managed anywhere, anytime

4. Why Clarity?
Identify: Experts at Clarity can quickly identify the right perception for a
company, and target potential areas to strengthen their presence .
Plan: Achieving the right image for a company is no accident. It takes
g g g p y
customized, careful strategy to arrive at a plan that will succeed. When
clients need help in creating an approach that will ensure their success,
Clarity has the experience to architect a powerful marcom strategy.
Highlight: Clarity experts know that anything wrong in any form of
media can alter the image of a business for the worst. Our keen eye for
detail can help clients refine their image in the appropriate marcom
p g pp p
platform.
Manage: Operations – of course, we take over, no more need for
multiple agencies!

5. Solutions Approach
Content Content Content
artners
Creation Management Delivery
on
hannel Pa
ganizatio
PUBLIC RELATIONS
LEAD GENERATION PROGRAMMES
Client Org
Consumers/Ch
EVENTS MANAGEMENT
MULTI-LINGUAL COLLATERAL PRODUCTION
C
INTERACTIVE AND DIGITAL MARKETING
CREATIVE MANAGEMENT

6. Single Point Marcom Contact
CLIENT
PR COMPANY EVENTS COMPANY E-BUSINESS INTEGRATED
COMPANY APPROACH
Single Discipline Single Discipline Single Discipline Multi Discipline
Marketing
Relationship Relationship Relationship communications
Management Management Management Specialists
Account Development Account Development Account Development Relationship
& Management & Management & Management Management
Project Management Project Management Project M
Management Account Development &
Management
PR Events E-Business Project Management
Specialists Specialists Specialists
PR Event E-Business
Specialists
S i li t Specialists
S i li t Specialists
S i li t
External Vendors External Vendors
External Vendors

7. Our Distinct Business Value
⎯ People
Talented and Creative People is Key, working closely as a team
regardless of regions, company, teams
⎯ Processes
Our ability to design, develop processes through expert knowledge in
marketing, channel, consumer communications and business
organizations gives us di ti t advantage
i ti i distinct d t
⎯ Technology
Technology i th efficiency multiplier giving us productivity and
T h l is the ffi i lti li i i d ti it d
differentiation

8. Work Process
Understanding company
• FAQs generation and
understanding the organisation
• Peer Groups
p
• Systems
o Information formats
o Review-Preview
o Evaluation model
Monitoring and feedback Planning
• Corporate visibility • Quarterly plans-Media and non-
• Competition speak media i i i i
di initiatives
• Opportunities and threats • Client-agency inputs
Execution
• Logistics
g
• Feedback on likely success of
activity and learnings

9. The Team
⎯ Rajesh
A post Graduate in Mass Communications from XIC, Rajesh has 16 years of
Marcom Experience in leading Corporate like Zee Network and Manipal
Group and Agencies such as Sampark, Aavishkar and ICG. Has worked in
multi-cultural environments across India with clients such as HP, Cisco, Texas
, ,
Instruments, Accenture, ITC, ColorPlus, OyzterBay, Videocon, Merill Lynch,
ICICI, Vodafone (Max Touch/Orange) and UTI to name a few.
⎯ Vijaylaxmi
A d bl post graduate i M
double t d t in Mass C Communication and S i l
i ti d Sociology, Vij
Vijaya h
has
over 8 years of experience in Mass Communications and has handled projects
for Lladro, Platinum Guild, Dubai Shopping Festival, Bajaj Electricals, Sagar
Hospitals, Mama Mia Gelatos, GDA Technologies, RMI Micro Electronics
among others.
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⎯ Prashanth Gaikwad
Prashanth brings corporate and agency expereince spanning over 10 years
w Sa pa , Ma e s, p Media and Ma pa osp a s.
with Sampark, iMatters, April Med a a d Manipal Hospitals.
⎯ The team is ably supported by experts in Audience/Lead generation, PR,
Design and collateral production and event management

10. International Partners: IBI
Partners
IBI Partners
⎯ IBI Partners offers a comprehensive set of research, intelligence and
consulting solutions across disciplines to address client needs in the areas
of market entry & expansion, business & channel development, and
marketing planning.
⎯ Offices in Singapore, Korea, India, Australia, New Zealand and China
⎯ Generating market information and intelligence needs of clients
considering entry into new markets or into new product segments within an
existing market.
⎯ Pre-product launch market assessments customer needs assessment, product
assessments, assessment
pricing strategies and sales forecasting.
⎯ For detailed consulting engagements IBI Partners undertakes large scale
engagements involving marketing strategy formulation, brand strategy
development and b d positioning studies.
d l d brand d
⎯ Business & Channel Development Solutions

11. CONFIDENTIAL NOTE:
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12. Thank You