Modulo 1 & 3 Cadi Business Model Innovation

Innovación de Modelos de Negocio
CADI - Campus Monterrey, 25. & 26.02.2010

1
Friday, February 26, 2010

PERFIL DE DANIEL PANDZA

Instructor: Daniel Pandza (daniel@paradygnamics.com)


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OBJETIVOS DEL TALLER


GARANTIZADO...


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http://prezi.com/w0tbeu06yqwp/


8

HOW TO DESCRIBE A
BUSINESS MODEL?



Osterwalder (2007)


THERE MUST BE A
BETTER WAY...



BUSINESS MODEL
CANVAS



LET´S LEARN HOW TO
USE THE CANVAS IN
ORDER TO DESCRIBE A
BUSINESS MODEL


MIGUEL
University Professor
Expert in Innovation &
Entrepreneurship



YOU LOVE
BOOKS



YOU WOULD
LIKE TO
SHARE YOUR
IDEAS WITH
THE WORLD...



… AND MAYBE
MAKE SOME
CA$H FOR AN
AROUND-THE
WORLD-TICKET



LET´S TRY TO APPLY THE
THEORY IN REAL TIME...



★ Mass Market
★ Niche Market
★ Segmented
★ Diversiﬁed
★ Multi-sided Platforms

FOR WHOM ARE WE CREATING VALUE?
WHO ARE OUR MOST IMPORTANT CUSTOMERS?


★ Performance
★ Newness
★ Customization
★ Getting the job® done
★ Design
★ Price
★ Cost reduction
★ Risk reduction
★ Accessibility
★ Convenience / Usability

WHAT VALUE DO WE DELIVER TO THE CUSTOMER?
WHICH ONE OF OUR CUSTOMER´S PROBLEMS ARE WE HELPING TO SOLVE?
WHICH CUSTOMER NEEDS ARE WE SATISFYING? 26.02.2010
CADI - Campus Monterrey, 25. &
WHAT BUNDELS OF PRODUCTS & SERVICES (daniel@paradygnamics.com) EACH CS
Instructor: Daniel Pandza ARE WE OFFERING TO


CHANNEL TYPES
★ Sales Force
★ Web Sales
★ Own Stores
★ Partner Stores
★ Wholesalers
★ Mobile Store

CHANNEL PHASE

How do we...
raise awareness - help to evaluate - allow to purchase - deliver - provide post-purchase customer support?

THROUGH WHICH CHANNELS DO OUR CUSTOMER WANT TO BE REACHED?
HOW ARE WE REACHING THEM NOW?
HOW ARE CHANNELS INTEGRATED? Monterrey, 25. & 26.02.2010
CADI - Campus WHICH ONES WORK BEST?
HOW ARE WE INTEGRATING THEM WITH CUSTOMER ROUTINES?

NEW TECHNOLOGIES


NEW COMMUNICATION CHANNELS


NEW CHANNELS


★ Personal assistance
★ Dedicated personal assistance
★ Self-service
★ Automated services
★ Communities
★ Co-creation

WHAT TYPE OF RELATIONSHIP DOES EACH CS EXPECT US TO ESTABLISH?
WHICH ONES HAVE WE ESTABLISHED? HOW COSTLY ARE THEY?
HOW ARE THEY INTEGRATED Campus THE REST OF OUR BUSINESS MODEL?
CADI - WITH Monterrey, 25. & 26.02.2010


★ Asset sale
★ Usage fee
★ Subscription fee
★ Lending/ renting / leasing
★ Licensing
★ Brokerage fees
★ Advertising
FIXED “MENU” PRICING DYNAMIC PRICING
★ List price ★ Negotiation
★ Product feature dependent ★ Yield management
★ Customer segment dependent ★ Real-time market
★ Volume dependent ★ Auctions
FOR WHAT VALUE ARE OUR CUSTOMERS REALLY WILLING TO PAY?
FOR WHAT DOE THEY CURRENTLY PAY?
HOW ARE THEY CURRENTLY -PAYING? HOW WOULD THEY PREFER TO PAY?
CADI Campus Monterrey, 25. & 26.02.2010
HOW MUCH DOES EACH REVENUE STREAM CONTRIBUTE TO OVERALL $$$?

★ Physical
★ Intellectual
★ Human
★ Financial

WHAT KEY RESOURCES DOES OUR VALUE PROPOSITIONS REQUIRE?
WHAT KEY RESOURCES DO OUR DISTRIBUTION CHANNELS REQUIRE?
WHAT KEY RESOURCES CADI CUSTOMER RELATIONSHIPS REQUIRE?
DO - Campus Monterrey, 25. & 26.02.2010
WHAT KEY RESOURCES Instructor: Daniel STREAMS REQUIRE?
DO REVENUE Pandza (daniel@paradygnamics.com)

★ Production
★ Administration
★ Marketing
★ Finance
★ Design
★ Sales force management
★ Platform/ network
★ Controlling
★ Problem solving

WHAT KEY ACTIVITIES DO OUR VALUE PROPOSITIONS REQUIRE?
WHAT KEY ACTIVITIES DO OUR DISTRIBUTION CHANNELS REQUIRE?
WHAT KEY ACTIVITIES CADI CUSTOMER RELATIONSHIPS REQUIRE?
DO - Campus Monterrey, 25. & 26.02.2010
WHAT KEY ACTIVITIES Instructor: Daniel STREAMS REQUIRE?
DO REVENUE Pandza (daniel@paradygnamics.com)

SOCIOS CLAVE

Motivation for engaging with key partners
★ Optimization & economies of scale
★ Reduction of risk and uncertainty
★ Acquisition of particular resources and activities

WHO ARE OUR KEY PARTNERS?
WHO ARE OUR KEY SUPPLIERS?
WHICH KEY RESSOURCES ARE WE ACQUIRING FROM PARTNERS?
WHICH KEY ACTIVITIES DO PARTNERS PERFORM?

★ Cost driven vs. Value driven
★ Fixed costs
★ Variable costs
★ Economies of scale
★ Economies of scope

WHAT ARE THE MOST IMPORTANT COSTS INHERENT IN OUR BIZ-MODEL?
WHICH KEY RESSOURCES ARE MOST EXPENSIVE?
WHICH KEY ACTIVITIES ARE Campus Monterrey, 25. & 26.02.2010
CADI - MOST EXPENSIVE?


Modulo 1 & 3 Cadi Business Model Innovation

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Modulo 1 & 3 Cadi Business Model Innovation