Adobe Marketing Cloud provides a number of extension points to allow external systems to integrate. Third-party applications can easily register as clients and share information within the Adobe Marketing Cloud user interface. External data providers can be connected to several Adobe Marketing Cloud solutions, as well as to the shared infrastructure layer. Some of the Adobe solutions support implementing and deploying plug-ins to extend their capabilities or integrate with other systems, both on cloud-based and on-premises architectures. This session presents some integration patterns and existing examples. Learn about: – Adobe Marketing Cloud integration points – How to get started with a new integration – Real integration examples This session is for developers, technical business users, and technical executives, such as CTOs, of Adobe Marketing Cloud customers and partners.

1. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Integrating with Adobe Marketing Cloud
Paolo Mottadelli | Senior Manager, Marketing Cloud Product Management

2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
Paolo Mottadelli
Senior Manager,
Marketing Cloud Product Management
@paolomoz

3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
Adopters
Features
YOUR perfect Platform: features + extensibility + support for integrations

4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Agenda
4
1. Intro: DNA of Marketing Campaigns
2. Use case: Marketing Cloud Experience
3. Use case: Experience Manager
4. Use case: Analytics
5. Activation: Dynamic Tag Management
6. Summary: Common Integration Pattern

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DNA of Marketing Campaigns1

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3: SERVICE INFRASTRUCTURE LEVEL
Users, Groups, Orgs, etc..
2: MARKETING CONCEPTS LEVEL
Content, Asset, Audience, etc...
1: SOLUTION LEVEL
SoCo component, custom feed, etc..
COMMON PATTERN
MARKETING CLOUD EXPERIENCE
marketing.adobe.com
6
3-level Architecture.

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The DNA of Marketing Campaigns
7
METRICS
CONTEXT
ASSETS
CONTENT
PLAN EXECUTE MONITOR
CAMPAIGN
LOCATIONSAUDIENCES

8. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The DNA of Marketing Campaigns
8
Right brain marketers create
campaigns by composing
experiences that place
content and assets into the
right channels. ASSETS
CONTENT
LOCATIONS

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The DNA of Marketing Campaigns
9
METRICS
CONTEXT
AUDIENCES
Left brain marketers measure
and optimize campaigns by
defining audiences based on
collected context data that
combine behavior and
identity.

10. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing Cloud cross solution integrations
10
Adobe Marketing Cloud can serve as the operating
system of all your marketing apps
MAIL + FINDER LEGACY APP + ASSET SELECTOR

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Marketing Cloud Experience
https://marketing.adobe.com2

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Architecture in a nutshell
12
Java$VM$
Running$in$Servlet$Container$
or$Java$EE$Applica7on$Server$
Access$Control,$Versioning,$
Search,$$
Observa7on$
Fully$OSGi/Java$based$
modern$Applica7on$Stack$
$
Extensible$and$Modular!
Interac7ng$with$any$client$
run7me$
$
HTTP[S],$WebDAV,$…$
JCR$2.0$Content$Repository$
OSGi$5$Applica7on$Run7me$
RESTful$Web$Applica7on$Framework$

13. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
/assets.html/content/mac/geometrixx/banners/adventure.psd

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MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS
OAUTH
<script src=https://
marketing.adobe.com
mac.api.sharecard:
function (options) {
GET https://
[..]/sharefame.json
14
Marketing Cloud Experience | Integration architecture

15. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS
OAUTH
<script src=https://
marketing.adobe.com
mac.api.sharecard:
function (options) {
GET https://
[..]/sharefame.json
15
Marketing Cloud Experience | Integration architecture

16. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
REST API: Post a New Card
Request URL: http://marketing.adobe.com/[...]/sally/boards/demo-analyst/_jcr_content.json
Request Method: POST
Form Data:
payload/link:https://acc-sc.vm363.dev.omniture.com/sc15/reports/index.html
payload/jcr:title:Share Title
payload/jcr:description:Share Subtitle
payload/dataUrl:/libs/mac/components/shareframe/test/test_bar.json
payload/chartType:/rank/bar/stack
payload/dataJson:{"data":[[[{"val":2057}]],.... ,"children":[]}
payload/chartOpts:{"displayCount":5,"interactive":false,"category":"rank","type":"bar"}
payload/product:Site Catalyst
payload/type:dv-report
16
Demo

17. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS
OAUTH
<script src=https://
marketing.adobe.com
mac.api.sharecard:
function (options) {
GET https://
[..]/sharefame.json
17
Marketing Cloud Experience | Integration architecture

18. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS
OAUTH
<script src=https://
marketing.adobe.com
mac.api.sharecard:
function (options) {
GET https://
[..]/sharefame.json
18
Marketing Cloud Experience | Integration architecture

19. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
JAVASCRIPT LIBRARY: Integrate the Shareframe
19
function clickShareButton() {
var opts = {
url: "https://third-party-domain/page.html",
title: "Third Party Report",
type: "dv-report",
data:{
dataURL:"https://third-party-domain/data.json",
chartType:"/trend/line"
},
auth:{
type: "bearer",
token: "765c3d40aa57f25ef74d1118e97b15f2",
}};
tartan.shareCard(opts);}
Demo

20. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS
OAUTH
<script src=https://
marketing.adobe.com
mac.api.sharecard:
function (options) {
GET https://
[..]/sharefame.json
20
Marketing Cloud Experience | Integration architecture

21. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS
OAUTH
<script src=https://
marketing.adobe.com
mac.api.sharecard:
function (options) {
GET https://
[..]/sharefame.json
21
Marketing Cloud Experience | Integration architecture

22. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WIDGETS: enabling Marketing Cloud features
<script src=”https://marketing.adobe.com/api.js”/>
selectAsset = function() {
var opts = {
callback: function(selection) {},
auth: {
type: "bearer",
token: "uy2tuy2t1uybt2u..."
},
}
};
tartan.api.selectAsset(opts);
22
Demo

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Managing authorization
23
access token
resource

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Experience Manager3

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AEM architecture in a nutshell
25
Java$VM$
Running$in$Servlet$Container$
or$Java$EE$Applica7on$Server$
Access$Control,$Versioning,$
Search,$$
Observa7on$
Fully$OSGi/Java$based$
modern$Applica7on$Stack$
$
Extensible$and$Modular!
Interac7ng$with$any$client$
run7me$
$
HTTP[S],$WebDAV,$…$
JCR$2.0$Content$Repository$
OSGi$5$Applica7on$Run7me$
RESTful$Web$Applica7on$Framework$

26. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AEM Open Core
26
Repository*
Applica/on*Run/me*
JCR:!Apache!Jackrabbit!
Search:*Apache!Lucene!
Content*Extrac/on:*
POI,!Tika,!PDFBox!
Search!Extensions!
Graphic!Rendering!
CIFS/SMB!Access!
Virtual!Repository!
TARHbased!
NodeHstore!
SharedHnothing!
Cluster!
Web*Framework:!Apache!Sling!
OSGi*Run/me:!Apache!Felix! Vault!&!SVN!Tools!
Web/Eclipse!IDE!

27. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The OSGi container
27
Class%Loading%
Bundle%B%
V1.0.0%
Bundle%C%
V1.0.0%
Life%Cycle%
Service%Registry%
Services%
Security%
Bundle%A%
V1.0.0%
Bundle%A%
V1.0.0%
Bundle%B%
V2.0.0%
Bundle%A%
V1.1.0%
Bundle%B%
V2.1.0%

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Why OSGi matters
28
Create Modular and reusable software
Create evolvable software
Create line of products
Your application is going to be OUTDATED. (Or buggy...)

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Experience Manager | Development & Deployment
29
DEVELOPMENT INSTANCE
FRONT-END COMPONENTS
BACKEND EXTENSIONS
CONTENT
DEPLOYMENT INSTANCE
CONTENT
PACKAGE
CUSTOM
Demo

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Cloud Services
30
Demo
features

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Analytics4

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Analytics + Enterprise Custom Integration
32
MARKETING CLOUD
WEBSITE
INTEGRATED DATA REPORTS
IN
IN OUT

33. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics + Partner + Enterprise Custom Integration
33
MARKETING CLOUD
Integration Wizard
INTEGRATED DATA
MARKETING CLOUD
PARTNER
MARKETING CLOUD
USER
WEBSITE
Demo

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Dynamic Tag Management5

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Dynamic Tag Management | Activation
35
Tag
Tag
Tag
Tag
MARKETING CLOUD
THIRD PARTY
SYSTEM INTEG.
OTHERS

36. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Dynamic Tag Management | Activation
36
Dynam
ic Tag
M
anagem
ent
MARKETING CLOUD
THIRD PARTY
SYSTEM INTEG.
OTHERS

37. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
Summary6

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MARKETING CLOUD SERVICE CLIENT LIBRARY ACTIVATION
OTHER LIBRARY
AUTHORIZATION
Example:
Javascript Tag
38
1: Common Integration Patter
Example:
Javascript Library
Example:
REST API
Example:
Java Library
Example: OAuth 2.0

39. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 39
2: Integrating through Marketing Cloud shared resources
CONTENT
3rd PARTY APP
AUDIENCES
DATA
CONTEXT
CHANNELS
ASSETS

40. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Want to follow up?
Reach out.
paolom@adobe.com
@paolomoz
Q&A