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AppFlood Global Mobile Android Advertising Insights Q3 2014

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AppFlood published its AppFlood Global Mobile Android Advertising Insights for Q3 2014, which dives into industry insights into mobile ad spend, traffic, and the state of the global mobile industry. AppFlood's report announces the third quarter's mobile ad metrics, which found that the rapidly growing appetite for mobile apps from emerging markets, including Asia, the Middle East, Latin America combined with the growing mobile ad budgets are driving up the global mobile ad spend.

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AppFlood Global Mobile Android Advertising Insights Q3 2014

  1. 1. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. AppFlood Global Mobile Android Advertising Insights Q3 2014
  2. 2. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. Q3 2014 mobile ad ecosystem at a glance • Mobile traffic is growing 99.4% QoQ • CPI prices slipped to $0.26 as cost of acquiring users declined • Global mobile ad spend is growing 116.5% QoQ • Average global mobile ad budget is growing 24.7% MoM • 67% of mobile users acquired from around the world are from Asia, the Middle East, and Latin America. • Appetite for apps in the Middle East and Latin America is growing rapidly with install rates nearly tripling in both regions.
  3. 3. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. Mobile ad traffic growth on a blitz in Q3 Mobile traffic grew 99.4% quarter-over-quarter on the back of a 163% gain between Q2 2014 and Q3 2014. Traffic grew 1480% year-over-year.
  4. 4. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. Cost of acquiring a single user slides The cost of acquiring users continues its steady decline into Q3 as a single user on average costs just $0.26 amid influences including rapid traffic growth from record-breaking smartphone shipments, which is outpacing the demand for mobile ads.
  5. 5. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. However global mobile ad spend continues its upswing Not surprisingly fueled by demand from Chinese advertisers, total ad spend on the AppFlood network has jumped 251%, pulling up QoQ mobile ad spend growth to 116.5%. Spend has grown 2097% YoY.
  6. 6. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. Emerging regions exhibit growing appetite for apps The appetite for mobile apps continues to grow within Asia and other developing regions, as these regions account for the biggest month-over-month gains globally since January of 2014.
  7. 7. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. App discovery makes strides in developing regions Asia, the Middle East, and Latin America lead Q3 with the highest share of global users downloading mobile apps by discovering these through ads.
  8. 8. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. In line with the growing appetite for mobile ads, install rates rose across the board between Q2 and Q3, with the biggest gains coming from the Middle East and Latin America, where install rates nearly tripled.
  9. 9. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. No surprise here, advertisers allocate more budget to mobile Globally, average mobile ad budgets have been growing 24.7% month-over-month since July 2013.
  10. 10. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. Continuing this year’s trend, Asia, Latin America, and the Middle East attracted the largest share of the total global mobile ad budget. However, on a per-country basis, the U.S. and India topped the charts.
  11. 11. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. Personalization apps top charts for highest average revenue from mobile ads App developers monetizing personalization apps reaped the rewards in Q3 and raked in 2.3 times more revenue than communications apps.
  12. 12. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. …while action games top the charts for the highest-earning mobile game category Likewise the highest-earning game categories from mobile ads on average were action games, generating on 1.7x more revenue than arcade games.
  13. 13. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. It’s not a bad time to be a mobile advertiser as the appetite for apps grow around the world, amid a growing supply of traffic outpacing demand. • Mobile traffic continues its rise, while demand struggles to catch up, driving down the cost of acquiring a single user. • Contributing to the growing appetite for mobile apps, total installs and install rates rose across the board throughout developing regions, suggesting positive sentiment for mobile app discovery through ads. • Developers of personalization apps and action games topped the list of highest-earning apps and mobile games respectively in the app store. Data and analysis in the AppFlood Global Mobile Android Industry Insight report are derived from on AppFlood’s mobile advertising network, including AppFlood Android advertisers, publishers, and partners. As the appetite for mobile apps grow in developing regions, advertisers reap the benefits
  14. 14. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. | Copyright © PapayaMobile Inc. 2008-2014. All Rights Reserved. In 2012 PapayaMobile launched AppFlood, the leading global programmatic mobile ad platform. AppFlood’s proprietary technologies drive performance for internationally competitive premium advertisers and brands with global mobile advertising strategies. AppFlood’s SmartConvert™ algorithmically optimizes advertisers’ user-acquisition campaigns using machine-learning and predicts users that are most-likely to convert. AdMatch Pro™ mobilizes AppFlood’s expertise in big data and user-behavior marketing to accurately target relevant user segments flexibly, reliably, and at scale. Connected to 82,000 apps, AppFlood delivers nearly half a million daily installs and 800 million daily impressions. appflood.com About AppFlood

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