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Why your conversion rates suck? And what to do about it www.wingify.com
Reasons your conversion rates are low: ,[object Object],[object Object],[object Object],www.wingify.com
Why Optimization is Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.wingify.com
Maybe… ,[object Object],[object Object],[object Object],[object Object],www.wingify.com
You cannot predict what works Neither can we Only your customers’ clicks can www.wingify.com
But your customers are not just clicks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.wingify.com
Treat them differently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.wingify.com
Do NOT Optimize Globally ,[object Object],[object Object],[object Object],www.wingify.com
Moral of the Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.wingify.com
Want to make Targeting and Optimization a breeze? Presenting Wingify www.wingify.com
Exploit 30+ Dimensions and their combinations to target your customers… www.wingify.com
Day and Time Hour of the Day Day of the Week Geolocation Country, City System Variables OS, Browser Hostname Clickstream Pages visited Ads clicked Time spent on Page Recency Number of days since last visit Number of times visited Frequency Frequency of visit Number of times seen the page Referral Referral URL Ad-campaign, Organic Search keywords used Goals/Monetary Goal total value Time taken to achieve goal Average goal value www.wingify.com
Advanced Optimization Engine Perform A/B (split), multivariate tests to know what really works for a segment and what doesn’t! www.wingify.com
Multiple Flavors! Run tests on content, pricing, ads, page styling, full pages Traffic Channelizing Channelize specific percent  of traffic on a variation Segment Specific Tests Run tests on a specific segment only Targeted tests yield better results! Experiment Calculator Your time is precious, don’t keep waiting Know how many days your experiment should run www.wingify.com
Multiple Tests on a Page Run multiple non-overlapping or overlapping tests on a page Instant Reports Extensive nicely formatted reports Get instant reports on how tests are performing Statistics-based Results Statistical significance and confidence bounds Know if results are significant or just random www.wingify.com Site-wide Tests Perform a test across the site The user experience remains persistent
End to End Optimization You can concentrate on your main business and let us do what we know best: conversion optimization www.wingify.com
To catapult your conversion, get in touch with us today www.wingify.com Shoot an email to info@wingify.com or head to www.wingify.com
Thank You! www.wingify.com

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Why Your Conversion Rates Suck

  • 1. Why your conversion rates suck? And what to do about it www.wingify.com
  • 2.
  • 3.
  • 4.
  • 5. You cannot predict what works Neither can we Only your customers’ clicks can www.wingify.com
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Want to make Targeting and Optimization a breeze? Presenting Wingify www.wingify.com
  • 11. Exploit 30+ Dimensions and their combinations to target your customers… www.wingify.com
  • 12. Day and Time Hour of the Day Day of the Week Geolocation Country, City System Variables OS, Browser Hostname Clickstream Pages visited Ads clicked Time spent on Page Recency Number of days since last visit Number of times visited Frequency Frequency of visit Number of times seen the page Referral Referral URL Ad-campaign, Organic Search keywords used Goals/Monetary Goal total value Time taken to achieve goal Average goal value www.wingify.com
  • 13. Advanced Optimization Engine Perform A/B (split), multivariate tests to know what really works for a segment and what doesn’t! www.wingify.com
  • 14. Multiple Flavors! Run tests on content, pricing, ads, page styling, full pages Traffic Channelizing Channelize specific percent of traffic on a variation Segment Specific Tests Run tests on a specific segment only Targeted tests yield better results! Experiment Calculator Your time is precious, don’t keep waiting Know how many days your experiment should run www.wingify.com
  • 15. Multiple Tests on a Page Run multiple non-overlapping or overlapping tests on a page Instant Reports Extensive nicely formatted reports Get instant reports on how tests are performing Statistics-based Results Statistical significance and confidence bounds Know if results are significant or just random www.wingify.com Site-wide Tests Perform a test across the site The user experience remains persistent
  • 16. End to End Optimization You can concentrate on your main business and let us do what we know best: conversion optimization www.wingify.com
  • 17. To catapult your conversion, get in touch with us today www.wingify.com Shoot an email to info@wingify.com or head to www.wingify.com