Success With Online Video

•

2 recomendaciones•921 vistas

Learn about online video marketing with the masters of online video! Join Ezra Fishman (Director of Marketing) and Chris Savage (Co-Founder and CEO) of Wistia to learn how this powerful and fun marketing approach can boost your marketing efforts, increase visibility and help yield great ROI results!

Tecnología Empresariales

@ezraﬁshman
Why Video?
http://www.youtube.com/watch?v=uLTIowBF0kE

@ezraﬁshman
CONTENT MARKETER
ATTRACT visitors
with great content

Get visitors to
ENGAGE with us

Turn followers into
CHAMPIONS

How can video help
us do this better?

@ezraﬁshman
Attract
How do new people ﬁnd our site?

• Sharing

• Search

@ezraﬁshman
Attract
http://www.seomoz.org/blog/keyword-driven-personas-whiteboard-friday

@ezraﬁshman
Engage
How do we continue to communicate?

• Lead capture

• Email marketing

@ezraﬁshman
Engage
http://wistia.com/learning/diy-ofﬁce-video-studio

@ezraﬁshman
Champion
How do we create rabid advocates?

• Let people connect with us personally

• Be authentic

• Have fun

@ezraﬁshman
Champion
http://wistia.com/free/created

@ezraﬁshman
Champion
http://wistia.com/blog/sharing-modal/

@ezraﬁshman
Why Video?
Personal

Emotional

Engaging

Payoff = An absurdly engaged audience
that is doing our marketing for us.

@ezraﬁshman
How to get  
there from here
1. Start (s)crappy

2. Build your audience

3. Improve over time

@ezraﬁshman
START (S)CRAPPY
http://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/

@ezraﬁshman
START (S)CRAPPY
http://wistia.com/learning/sent-from-my-iphone

@ezraﬁshman
Conclusion
Video is not a silver bullet

Use video to connect and build trust

Start (s)crappy and get better

@ezraﬁshman
Thanks
http://wistia.com/learning

Contact info --

ezra@wistia.com

chris@wistia.com

lenny@wistia.com

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Success With Online Video

1.   Success With   Online Video    

2. @ezraﬁshman Why Video? http://www.youtube.com/watch?v=uLTIowBF0kE

3. @ezraﬁshman Brand Advertiser • Paying for brand impressions • Great if you’re trying to affect in store buying behavior • One piece of the marketing funnel

4. @ezraﬁshman CONTENT MARKETER ATTRACT visitors with great content Get visitors to ENGAGE with us Turn followers into CHAMPIONS How can video help us do this better?

5. @ezraﬁshman Attract How do new people ﬁnd our site? • Sharing • Search

6. @ezraﬁshman Attract http://www.seomoz.org/blog/keyword-driven-personas-whiteboard-friday

7. @ezraﬁshman Attract

8. @ezraﬁshman Attract

9. @ezraﬁshman Engage How do we continue to communicate? • Lead capture • Email marketing

10. @ezraﬁshman Engage http://wistia.com/learning/diy-ofﬁce-video-studio

11. @ezraﬁshman engage

12. @ezraﬁshman Champion How do we create rabid advocates? • Let people connect with us personally • Be authentic • Have fun

13. @ezraﬁshman Champion http://wistia.com

14. @ezraﬁshman Champion http://wistia.com/free/created

15. @ezraﬁshman Champion http://wistia.com/blog/sharing-modal/

16. @ezraﬁshman Why Video? Personal Emotional Engaging Payoff = An absurdly engaged audience that is doing our marketing for us.