Ad server for publishers

Tribal Fusion Ad Serving
For Premier Publishers

Agenda

• Publisher pain points
• TF solution
• Benefits
• What you need to get started
• Tutorial

publishers@tribalfusion-corp.com

We hear a number of common problems from our Publishers

“I can’t afford an enterprise-level
ad server, but I need more
than a low cost solution can “I wish I had a way of prioritizing
provide.” different ad networks to yield
maximum revenue”

“I need the ability to geo target “I need a support team that
and frequency-cap campaigns can help me with anything from
that I’ve sold myself.” setting up Google AdSense
to trafficking campaigns.”

*Tribal Fusion Publisher Survey, July 2006 n=513 respondents; publishers@tribalfusion-corp.com
representative comments selected.

Our solution for premium publishers

Complementary ad serving
• We are offering our Premium Publishers a complementary ad management solution for
their site
– Robust, enterprise-level reliability
– Serve and manage campaigns in real time
– Ability to better monetize inventory
– Highly reliable
• With our solution, you will be able to
– Better manage inventory to increase your CPMs
– Reduce the costs associated with serving ads


Our solution for premium publishers - detail

Free ad serving overview
Feature Details
Integrated ad • Single platform for all ad management needs
management • Manage all your networks, site-sold campaigns and revenue from Tribal
Fusion through a single interface
Real-time • Our real-time ad server launches and stops campaigns the moment
administration you click on an action
and reporting • All reports are up-to-the-second accurate
Support for all
• Support for Flash, HTML, Floating, and third party rich media vendors
types of rich
including (PointRoll, KlipMart, & Eyeblaster)
media

Fully compatible • We support the tags of all major ad networks, including Google AdSense
ad tags • We also support all third party ad servers like Doubleclick and Atlas

Reliability • The TF Ad Platform has a full time support staff which delivers with a
track record of 99.9% uptime


The benefits of our solution are clear

Features and additional revenue at no additional cost
• No cost
– Our ad management solution is available with no fees or charges of any kind for ad serving or
hosting
• Increased revenue
– The more robust targeting capabilities give you the ability to command higher paying
campaigns
• Time savings and efficiency
– Familiar interface is easy to use
– Save time setting up default campaigns and trafficking your own campaigns
• Features and functionality
– Get many of the same features as a commercial ad server to support the growth of your
business


Why free ad serving?

Our most valued publishers told us it would be useful
• Tribal Fusion continues to innovate ways to generate more revenue for our most
valuable publishers, and help them grow their businesses
• An extensive survey of our publisher base indicated several areas of opportunity:
– Better management of inventory to increase CPMs
– Features to streamline our publisher’s business and help reduce costs
• Our complementary ad management solution is one answer for your business
– Utilizing our ad server allows us to better predict the inventory we have available, which
allows us to sell it better for you
– We serve over 18 billion impressions per month, so we can easily absorb incremental ad
serving costs


Publishers using Tribal Fusion ad management
Many top-tier publishers use our complete ad serving solution

• No cost solution

• Ability to better monetize inventory

• Real-time tools and reporting

• Supports all ad tags and rich media formats

A few of our premium • Highly reliable
publishers.

“This solution gives me everything
I need in a single ad management
platform without lengthy contracts
or hassle. It works perfectly and
best of all, it’s free.”

Kit Purdy, XE.com

Our ad serving solution

Additional benefits

1. Globally tested ad • Access to the same system that Tribal Fusion uses
management solution to manage its global ad network of sites and
advertisers

2. $1MM in research and
development • Continually delivering new functionality (such as
contextual advertising and behavioral targeting)

3. Simple installation • Leverage your existing hard coded Tribal Fusion
tags, or simply load our tags.

3. Superior customer support
• Our highly experienced team of Account
Managers is available to provide you with
dedicated account support and consultation


What you need to do

It is easy to get started… simply
• Let your account rep know that you are interested
• Ensure that your Tribal Fusion ad tags are hard coded on the pages of your website, or
in the first position in your existing ad serving solution.
• We will verify placement and operation and enable the enhanced capabilities in your
existing account on our end
• That is it – you’re ready to experience greater control over your inventory

Your Tribal Fusion Account Representative can also walk
you through the details over a call


Manage creative easily and effectively

Upload any type of media

Select the media type from Add Media drop
down menu, including standard units (banners,
skyscrapers), rich media and Flash

Give the media a Name

Click Submit


Upload rich media code

Drop rich media code directly into the ad server

Select the Rich Media option from the drop
down menu

Copy and paste the code into the box

Click Submit


Upload flash files

Instructions

Select the Upload Flash option from the
drop down menu

Give the creative a name
Input the click through URL

Upload the .swf Flash File
Upload the static Image File for users who
cannot support flash (image file not
necessary to run flash campaign)

Click Submit


Upload rich media redirects
Drop rich media redirect code / url in the ad-server

Select the Rich Media Redirect option from
the drop down menu

Enter the URL


Enhanced campaign optimization

Control day and day part times, and creative

Select the specific
days of the week and
times during the day
when your campaigns
serve

Full control over the frequency with which each creative is
displayed


Geo-target your campaigns
Geo-target by country, state, metro or zip code
Select Include to specify the type(s) of geo-
targeting you wish toinclude

Input specific zip codes you wish to target
(applicable currently to US only)

Select the country, state or metro area you
wish to target (state and metro targeting is
applicable currently to US only)

Click Save and the geo-targeting parameters you
have set are applied to the flight


User-targeting your campaigns

Target by operating system, browser, ISP, bandwidth, or extension

Select the OS, Browser, ISP,
Bandwidth or Extension you wish to
target

Select the user demography you
wish to target.

Edit launched flights

Modify flight parameters to meet changing campaign needs.

Add Impressions to your budget
Change the pacing from Aggressive to
Governed

Control the Exposure Limit/Frequency
Capping for the campaign

Change the End date for the campaign


Thank You!

Tribal Fusion Network Development Department:
6th Floor, Tower -C, │Logix Techno Park, Sector -127
Noida, India 201301
Tel: +91 120 4016300│ Fax: +91 120 4016301

Parikshith Reddy
Email: parikshith.reddy@tribalfusion-corp.com
Anish Sadanandan
Email: anish.sadanandan@tribalfusion-corp.com


Ad server for publishers

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