Agriculture Business Connecting Farmers and Consumers
1. www.pranamkisan.com
August
11,
2015
business@pranamkisan.com
Agriculture is the highest growing business and its all around
Farmer and Consumer relationship.
Hope you understand what am I talking about.
As Pranam Kisan working with a great Vision and clear concept
about business.
The A Team for this organization is on the process-
Visionary Board, Experienced Advisory Committee, Respected
Monitoring Council, Dedicated Research Team and Confidant
Investors.
Pranam Kisan is available 24/7 for an Individual and Social
needs.
Our unique advantage is grass root understanding of the
agricultural sector and rural population of our country with the
experienced expertise of our panel of advisors.
Project Scope
§ 24/7 Agri food supply
§ 24/7 Grocery and Departmental store online
§ 24/7 Basic Medical needs supply and assistance (Health
Awareness)
§ 24/7 Flowers and Plants on demand supply (Environment
Awareness)
§ 24/7 Healthy Food and Refreshment
The Problem Solver (One stop Solution)
1. Food & Eatables (Grocery, Vegetables, Fruits, Farm
Products)
2. Transportation (On-Demand Delivery, Pick-Drop, Local
Courier, Tour pooling)
2. www.pranamkisan.com
August
11,
2015
business@pranamkisan.com
3. Health, Environment, Social Awareness
Until now India has failed to create such a sustainable food
system and as we are Farmers, as this is our Legacy, as we are the
founder of Human civilization, this is our responsibility to
create an effective and sustainable food system.
SERVICES
TO THE CONSUMERS-
• We seek to reduce the distance products travel between
producer and consumer.
• Save money by reducing overhead; driving, parking, traffic,
crowd etc.
• Serving Fresher, seasonal and healthy farm product because
your health is our final sentence.
• Saving money as we provide you farm product at wholesale
price.
• Best food quality for healthier life.
Building Marketing Linkage to Improve Livelihood.
VISION
We envision a secure and sustainable food system as one in
which our farms are economically viable, our agricultural lands
are supporting a much larger percentage of food needs, and
every one in our society have access to fresh foods.
We believe that a strong local food system contributes to the
integral health of our entire community and we work to
facilitate greater understanding of the social, economic, and
environmental impacts of our food choices.
MISSION
Pranam Kisan Farm and Food Coalition facilitate and support
the development of a secure and sustainable food system in
India.
3. www.pranamkisan.com
August
11,
2015
business@pranamkisan.com
To provide everyone fresh and affordable food products.
To create single physical network to connect Farmer and
Consumer.
To connect Rural and Urban India.
Reaching high end products to the consumers in Urban and
Rural India through PK India distribution services.
Deliver all agri products to every corner of the country ensuring
reliable and affordable experiance at basic cost.
BUSINESS OPPORTUNITY
The Way Forward is Farmers Revolution, which is increase in
farm income through direct marketing.
If you choose direct from farms, then that’s what you create, The
only way we are going to change this modern food system is to
shift the demand curves.
Pranam Kisan seeks to reduce the distance products travel
between producer and consumer and connect consumer with
farmer. This re-localization of food system will help to save a lot
of money and time by direct farm to kitchen purchasing.
Pranam Kisan works to provide a better return on the
investment of our food and helps savings by building direct
supply of fresh farm products. Pranam Kisan a community
resource for farmers, consumers and agripreneurs. We cultivate
the pride of place we know to be a powerful cultural influence
over consumer choices. We believe the food system is the
foundation of the healthcare system and we nurture farming
because we know that farming don’t just produce food, it
provide jobs, economic growth, open space, ecological services
and it is an critical component of sustainable human life.
Pranam Kisan promotes the purchase of locally grown and
produced foods:
• To keep valuable agricultural land in production
4. www.pranamkisan.com
August
11,
2015
business@pranamkisan.com
• To ensure the economic viability of farms
• To benefit public and environmental health
• To strengthen our local economy
• Creating a sustainable future
We attempt to create an economy that expands resident’s self-
reliance through food production, uses land responsibly and
sustainably, helps farmers make a living, and makes the needed
connections among people, farms, and food.
Our organization is proud to represent farmers and associated
agribusinesses.
This has thrown open an opportunity to build a trusted Delivery
platform which enable connect rural India with Urban India,
which will not only ensure that the agro products are available at
every corner of India at Local Cost but also create market for the
rural produce and attract best of the price in the Urban market
thus eliminating the middlemen and at the same time better
margins for the rural farmers and businessmen.
Therefore there is a huge opportunity for progressive farmers
and entrepreneurs to join hands with Pranam Kisan and set up
PK Centers to build a pervasive network of distribution points
for food and agri industry.
Pranam Kisan is a company formed to bridge urban and rural
India as well as rural India to world. PK will link communities,
farmers and customers across the length and breadth of the
country. PK will establish 70,000 Distribution points in 25,000
postal pin codes with logistic and Internet supported by a world-
class mobile-first technology to revolutionize distribution.
While agriculture based product deliveries will be core business
model for PK, there will be multiple revenue streams for PK
Centers.
ELIGIBILITY CRITERIA
A passionate enterpreneur with an attitude and hunger for
building an inclusive India and would like to walk hand in
hand with Parnam Kisan to build commerce in helping your
5. www.pranamkisan.com
August
11,
2015
business@pranamkisan.com
neighbourhood community by being part of a nation-wide PK
distribution system and create potential jobs and livelihood –
Than are the potential partner of Pranam Kisan.
• Empathy for customers and ability to identify sellers in
your community.
• Find happiness in providing employment opportunities to
youth and women in your neighborhood.
• Basic marketing literate with proper manpower
infrastructure and passion to learn and stay updated on
demand-supply system, 500-2000 sq feet space on ground
with 12 feet frontage in a central location near the main
road.
• Willingness to move in your market and search for new
business opportunities.
• Willingness to remain open from the morning milk
collection time to the last bread sales closing time in the
night, 24/7.
• Geographical and Human density knowledge of your area
with our Pin-code.
• Financially capable to invest at least Rs 15,000,00.00 as cash
capital for the business and infrastructure.
(Revenue starts from 18% per annum
for first half and increases around 36% till the FY end)
• Good Communication skills of English, Hindi and Local
Language.
You could be dedicated Pranam Kisan Centre or could own
the following business-
• Vegetable-Fruit vendor
• Kirana shop/Departmental Store with or without door step
delivery service.
• Medical store with or without door step delivery service
• Dairy or Bill/Recharge shop
PK Centres will be spread all across the length and breadth of
the India covering not just all the Pin codes but also available
within a kilometer long radius of customers, especially those in
urban markets providing access, convenience of drop and pick
up point and outreach for all customers in a phased manner.
6. www.pranamkisan.com
August
11,
2015
business@pranamkisan.com
What is in it for the Entrepreneur?
Social connect of Pranam Kisan India – Social performance or
contribution to society by any individual enhances not just the
social standing in the community but also provides immense
statisfaction at a personal level. Pranam Kisan is a concept which
intends to link rural with urban, small farmers/producers to
customers and create vast employment opportunities.
Pranam Kisan Centre will provide the following services to his
community in the neighborhood-
• Enhance skills of small farmers in quality, packaging and
market linkages.
• Deploy a pool of Customer Connect Associates (delivery
associates) which can be tapped during seasonal peaks –
Example: Maid, servents and Security guards could use
their spare time to do local deliveries and earn additional
income per day.
• Play the role of change agent by providing social inclusion,
financial inclusion, knowledge inclusion, digital inclusion
and inclusive commerce.
• Assist the commerce in his/her community.
Pranam Kisan Centre could also provide livelihood services to
the customers under various programmes of the Government of
India such as National Skill Development Mission, Small
Farmers and Producer’s Assistance program.
Apart from being an inclusive partner in this business model
Pranam Kisan Centers will be able to earn sufficient revenue
through Commercial offering of Pranam Kisan.