Learn about Picture Motion, and how we build social action campaigns for issue-based films.

1. www.picturemotion.com I @Picture_Motion I 718.243.9300
1

2. 2
We believe that stories are the most powerful vehicle for
social change. Films expose, enlighten, and educate - and
have the potential to drive meaningful action.
We find and engage inspired audiences and empower
them to act.
MOVIES MATTER

3. WHAT WE DO
We specialize in building engagement campaigns for issue-based films.
MOVIES + OPPORTUNITIES = ENGAGED AUDIENCES
We identify and
connect with the
best audiences for
the film, and drive
them to theatrical,
broadcast, online or
community
viewings.
We seek to engage
audiences in a
conversation. If we
can’t join one, we
start one.
We provide a path to
action for audiences
through strategic
partnerships and
online platforms.
We bring interested
audiences in early
and turn them into
ambassadors.
We are dot connectors
3

4. HOW WE DO IT
Strategy
Development
Partnerships Community
Screenings
Digital
Engagement
4

5. “ ”
STRATEGY DEVELOPMENT
We start by asking questions:
1 Strategy Development 2 Partnerships 4 Digital Engagement3 Community Screenings
We begin by asking the filmmakers, distributors, and funders to articulate their
goals for the film and campaign, and how they define success.
We then identify and interview partners, influencers and leaders in that particular
issue space and create a short findings document.
After this research phase, we deliver a full strategy, complete with a
timeline, budget, suggested messaging, key partners and confirm the call to
action and key performance indicators. We remain flexible and nimble
throughout the campaign to ensure no opportunities are missed.
Who is your audience? What are your goals?“ ” “ ”
5
Why did you make
this film?

6. PARTNERSHIPS
• Identify organizations and experts, then
develop and maintain relationships with them
throughout the life of the campaign
• Develop specific initiatives between the film
and partner to achieve shared goals
• Create opportunities for partners and their
communities to engage with the film
• Collaborate on preexisting events and
campaigns and find unique ways to plug in and
highlight the work already underway. We don't
want to reinvent the wheel but instead shine a
light and organizations further their goals
Partnerships are essential to the development and execution
of the engagement campaign. Here is what we do:
2 Partnerships 4 Digital Engagement3 Community Screenings1 Strategy Development
• Organize screening tours with the partner’s
local chapters and leadership
• Arrange tastemaker screenings for influential
groups
• Coordinate group sales and “eventize” opening
weekend in theaters
• Plan house parties for the broadcast and online
release
6
2 Partnerships

7. American Promise
United Way and the NFL
will co-sponsor an
American Promise
Education Town Hall
during the week of the
theatrical release to have
a national dialogue on
black male achievement
with education
influencers and local
community leaders.
PARTNERSHIPS
Inequality For All
In addition to partnering
with a range of
organizations across
various issues, we have
partnered with Upworthy
to drive online action
and inspire offline
engagement. A single
post from Upworthy
yields an average of
20,000 actions.
It’s a Girl
We partnered with the
online platform Causes to
be our hub of social
action to drive funds and
petition signatures for
four organizations on the
ground in India and
China. Over 465,000
people joined this
campaign.
God Loves Uganda
We are working with the
faith-based divisions of
HRC as well as the RFK
Center, and the affirming
chapters of the Catholic,
Baptist, Presbyterian,
Lutheran and
Episcopalian
denominations to create
resources and
workshops to
accompany our
screenings.
2 Partnerships 4 Digital Engagement3 Community Screenings1 Strategy Development 2 Partnerships
7

8. COMMUNITY SCREENINGS
• Design and maintain the screening
calendar on the film website
• Write and design screening related
documents
• Assist with travel arrangements for the
film’s directors, production team, and
subjects in the film
• Serve as main point of contact for
publicists and distributors
We will Additionally we can
• Produce tastemaker experiences / buzz
building events
• Manage relationships with screening
hosts (US and Internationally)
• Maintain a comprehensive database with
all contacts
• Distribute and analyze feedback forms to
make sure we’re getting the most out of
each screening
• Coordinate broadcast viewings and
house parties with accompanying online
conversations
• Develop and design supporting
educational and promotional materials
1 Strategy Development 2 Partnerships 4 Digital Engagement3 Community Screenings
8

9. First Generation
Screened at over 250 high
schools and colleges in late
2012/2013.
COMMUNITY SCREENINGS
1 Strategy Development 2 Partnerships 4 Digital Engagement3 Community Screenings
It’s a Girl
Screened at the British
Parliament, European Parliament
and on Capital Hill with key
political figures, women’s health
activists and over 100
universities.
God Loves Uganda
Screened at the National
Cathedral in DC on International
Day Against Homophobia, and is
currently screening at churches
and seminary schools across the
country.
SPEAK
Screened at over 150
Toastmasters International
chapter meetings around the
world.
American Promise
Screened at Google New York
Headquarters and is
currently screening at urban
community centers, conferences,
and educational training
institutes, including Teach For
America, teacher training
institutes.
The Crash Reel
Designed and managed the live
discussion for the HBO broadcast
premiere of the film. Over 17MIL
people reached, over 58K checked
in on GetGlue.
9

10. DIGITAL ENGAGEMENT
• Project manage website development and
presence on social media platforms
• Set the messaging and tone for social media
posts
• Content production - including online videos,
infographics, memes etc.
• Identify online influencers and champions to
drive awareness
• Engage bloggers at key points in the campaign
• Establish clear, meaningful online actions (ie
online petitions, user generated contests)
Creating your online strategy early in your campaign
development process is crucial. We will work with you
on the following:
2 Partnerships 4 Digital Engagement1 Strategy Development 3 Community Screenings
• Mobile app and SMS strategy
• Produce e-blasts and email communications
• Manage online advertising
• Identify and oversee the construction of tools
and tactics for maintaining your presence
10

11. Escape Fire
Grew Facebook page from under
1000 to over 14,000 and received
over 40 million Twitter impressions
during the CNN broadcast, causing
#rescuehealthcare to trend on
twitter.
DIGITAL ENGAGEMENT
2 Partnerships 4 Digital Engagement1 Strategy Development 3 Community Screenings
Bully
Increased Facebook community by
100,000; Developed photo
sharing campaign with
LoveisLouder; Managed
relationship with DoSomething to
develop the online BULLY Project
quiz, which 197,000+ students
have engaged in.
It’s a Girl
Wrote and designed the Manifesto,
which was signed 100,000 times
through Causes, Upworthy, social
media and the film's website.
American Promise
Grew online profile and engaged
with 8K fans weekly on social
media profiles and established
content partnerships with BET,
Education Nation, NBC's The Grio,
and Great Schools, for online
theatrical and broadcast
promotion.
God Loves Uganda
Drove 80,000 trailer views through
creative online partnerships and
promotions.
11
The Crash Reel
Designed and managed the live
discussion for the HBO broadcast
premiere of the film. Over 17MIL
people reached, over 58K checked
in on GetGlue.

12. 12
WHY PICTURE MOTION?
We are passionate and driven by our belief that a great story can
have enormous impact.
We create campaigns for films that will drive meaningful and
measurable change.
We care about every issue we work on and won’t take on a project if
we don’t believe it can be used to create positive change.
We recognize that seeing the film is the first and most important
step to inspire audiences to get involved.
We also have a modest but mighty team!
12

13. 13
Bully: Harmony Institute Social Media Research Report
It’s a Girl: Causes Campaign
Escape Fire: Sparkwi.se Dashboard
American Promise: Sparkwi.se Dashboard
God Loves Uganda: Sparkwi.se Dashboard
Using Film to Galvanize Change: A Picture Motion Panel at Social Media Week
OUR IMPACT
13

14. 14

15. HOW DO WE GET STARTED?
Email hello@
picturemotion.com with
the name of your film,
a link to video footage,
a brief overview of the
project thus far and
your distribution
timeline.
We’ll respond within 5
business days and ask
you about your goals,
your current resources
and what specific
support you are
looking for.
We will watch the film
and as a team, we
complete an internal
analysis that helps us
gauge if we’re able to
effectively meet your
goals.
We will submit a
formal proposal.
Upon approval,
we’ll sign a
MOU and get to
work!
1 2 3 4 5
15

16. THANK YOU!
Please visit us at www.picturemotion.com
718.243.9300
@picture_motion
facebook.com/picturemotioncampaigns
hello@picturemotion.com
16