Presentation at MobileMonday in 2008

1. Beyond Voice : MyDuniya Enterprise
Services
By: Abhishek Parolkar (Evangelist) Mobile Monday, Bangalore
Business Card: “abhishek.card” to 53695 28 July 2008
www.myduniya.in

2. Market Scenario
Note: 2008 data as of March 31, All figures in millions,
Source-TRAI, www.iamai.in

3. Business Customer Interaction
VOICE
 Suitable for personalised interaction but could be intrusive
 Efficient channel for large scale customer interaction
 Suitable for interactive processes such as customer care
 High Infrastructure and operations costs
WEB/E-Mail
 Cost efficient
 Digital Divide
 Loss due to clutter / Customer indifference
MOBILE (Beyond Voice…)
 Less intrusive; Instant mass reach
 Cost effective; Customer self service
 Personalised and context sensitive

4. MyDuniya Networks
 MyDuniya was founded with a vision to
empower consumers and enterprises to
communicate beyond voice.
 MyDuniya’s hosted platform harmonizes the
power of the web and reach of the mobile
phones to deliver personalized services.

5. Key features of the platform
 Web based admin control
 Multiuser access
 Unique sender identification
 Configurable for variety of services
 Integration with existing applications
 Detailed billing

6. MyDuniya Enterprise Services
 SMS is an effective medium for
reaching people instantaneously
 Send personalized messages.
 Set Alerts at specified time.
 SMS in emergency situation.
Eg: Education Institute – School
FROM: SCHOOL FROM: SCHOOL
The last date for paying The school will remain
the second term fee is 30­ closed tomorrow.
Jul­2008
Principal Principal
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7. MyDuniya Enterprise Services
 Greetings – Birthday / Anniversary
wishes to customers / employees
 Mobile Marketing and Advertising
(Opt-ins)
 Sales Force Automation
Eg: Education Institute – School
FROM: SCHOOL FROM: SCHOOL
Dear Rahul New course in Marketing
Wish you many happy management. Check out
returns of the day. the brochure, send
BROCHURE.SCHOOL
Principal
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8. MyDuniya Enterprise Services
 Location based services
- Commuters can check the
availability of bus on particular
route.
- Parents can track the school bus
location.
TO: 9980153695 FROM: SCHOOL
T47.MDN The vehicle is 250 meters
from MG road at 5.00pm
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9. How?

10. Two step process:
1.) Create a community of your customers
2.) Configure a service and give it a “Label Name”

11. MyDuniya Enterprise Services
 Eg: Education institute
• Info label – Information on the notice board can be sent as a
message to the mobile when queried by the students/parents
• Ask label – Information on the marks, attendance can be given on
query (only their data is given).
• Feedback label – Continuous improvement through feedback by
students/ parents, which is sent to the concerned person’s email.
TO: 9980153695 FROM: SCHOOL TO: 9980153695 FROM: SCHOOL
NOTICE.SCHOOL School day is scheduled MARKS.SCHOOL Rahul ­ II term marks
on 30 July 08 at 5.00pm Eng=80 Maths=90
Science=93 Hindi=67
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12. MyDuniya Enterprise Services
 Update label – Continuous update of database on different fields like
address, email, contact no., personal details etc. through a message.
• Send/Pull file – Brochures, course material, assignments, white
papers etc can be sent by the institute or pulled by the student (to
his email) by sending a SMS.
• Marketing label – Institutes can get leads for a new course / class by
creating a keyword which is used by the interested person in the
SMS.
• API – Query on school bus location, books/authors details in the
library etc can be made available to students/parents.
TO: 9980153695 TO: 9980153695 TO: 9980153695 FROM: SCHOOL
UPDATE.SCHOOL BROCHURE.SCHOOL NEW.SCHOOL Thank you for your
No.123, I Main, ABC interest in the new course.
layout, Bangalore Our team will contact you
in 24 hours.
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13. MyDuniya Enterprise Services
 Notifying customers
 Sending personalized messages
 Capturing feedback /interest
 Responding to queries by SMS
 Sending alerts and greetings
 Vending customized information
 Conducting Polls/ Surveys
 Sharing documents
 Many more…

14. MyDuniya Networks Pvt.Ltd,
9th Main, Sector 6, HSR Layout,
Bangalore 560 102
Ph: 91-80-64532935
For a Demo send CRM to 99801 53695