Facebook for infibeam.com: Project Overview

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Facebook Application For Infibeam.com
Parth N. Acharya

Company Proprietary and Confidential Copyright Info Goes Here Just Like
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Scope of the Presentation| Overview
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What does Infibeam.com do? | Company Profile 3

• Infibeam.com owns and operates an e-commerce retail portal
www.infibeam.com

• The company offers
• new and used cars, bikes, scooters, mopeds,
• mobile phones and accessories,
• books,
• cameras,
• watches,
• health equipment,
• cakes, chocolates, flowers, and gifts;
• home and lifestyle products, such as apparel and accessories,
home furnishing, jewellery, eyewear, and toys/games.

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• It also provides
– cars and vehicles on rent,
– travel packages,
– loan and finance,
– insurance services,
– Infibeam Pi and Infibeam Phi, touch screen media devices that support high definition
multimedia formats.

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Infibeam.com | Long Term Objectives 6

• Generate direct revenue through orders and advertising space
• Build Brand Image
• Enhance Customer Service
• Lower Operating Cost

• Customer Stages:
– Awareness
– Interest
– Trial
– Repeat

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Approach towards Long term Objectives | How to achieve them? 7

• Attack the Social Networking Websites
– WHY?
• Users spend 4 times as much time on social media than email
• 90% of 18-29 year olds sleep with their cell phones
• Provides convenient way to use services
• Large pool of customers
• Space for mouth to mouth publicity
• Enhances Brand Image
• Availability of large number of social networking websites

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Social Networking Websites| Available Market Spaces 8

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Facebook.com| Why Facebook? 9

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Integrating your ecommerce web portal with Facebook| The Challenges 17

• Facebook webpage framework:-
– Facebook contains its own forms of framework which includes modified markup language like FBML and
query language FQL

• Scaling up the original website:-
– In order to make the website work as the Facebook application, the dimension of the website needs to be
scaled down to Facebook frame’s requirements.

• Integrating Payment service with the application:-
– It becomes necessary when the customer doesn’t want to be taken out of Facebook environment and
perform all the e-shopping activities (including activities from product browsing to checkout) without leaving
the Facebook.com.

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Integrating your ecommerce web portal with Facebook| Current Deployment 18

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Integrating your ecommerce web portal with Facebook| Current Deployment 19

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Disadvantages| Current Deployment 20

• Takes user away from Facebook
• Time consumption
• Complicates processes for Administrators
• User loses the focus
• Less effective deployment

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Solution| Plan of the Project 21

• Give Facebook Users space to buy from
Infibeam within Facebook itself
• Allow Facebook Users to perform all
activities that can be done on the Infibeam
web portal
• Allow to users to ‘Like’ or ‘Share’ products
of Infibeam on Facebook
• Take maximum benefit of Social Marketing
• Increase target customers

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Solution| Available Tools 22

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Solution| Available Tools : Application Creation 23

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Solution| Available Tools : View Insight 24

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Solution| Available Tools : Debugger 25

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Solution| Available Tools : Test Consoles 26

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System Design| Software Process Model 27

Waterfall Model

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System Analysis| Feasibility Study 28

• Technical Feasibility
– High Feasibility
• Facebook’s own API : FBML and FQL
• iFrames
• Test Console
• Economical Feasibility
• Bottom Line Consideration
• Use of OpenSource
• High benefit on cost

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System Analysis| Feasibility Study 29

• Schedule Feasibility
– Moderated Feasibility
• Single Developer
• Insufficient time period
• High demand
• Operational Feasibility
• Almost no training required
• Use of OpenSource
• Easy to handle

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System Analysis | Feasibility Study 30

• Resource Feasibility
• Hardware requirements : fulfilled by company
• Software requirements : SDKs Available
– JavaScript SDK
– PHP SDK

• Cultural Feasibility
• Online shopping
• Social Networking
• Deadly combination : Target young mass

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System Analysis | Requirement Specification 31

• Functional Requirement
– Building an Application
– Embedding with Facebook
– Activities :
•Browsing Infibeam catalog
•‘Like’/’Share’ Product
•Add products to cart
•Make payment
All activities should be carried out on Facebook only.
(Remaining into the Facebook environment)

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• Non-functional Requirement
– Accessibility
• Utmost : all one needs is Internet and Facebook
account.
– Dependencies on other Parties
• Dependent on framework provided by Facebook
– Disaster recovery
• No specified requirements
– Platform compatibility
• Compatibility with all OS due to development
based on scripting languages.

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• Customer Requirement
– Transact all Infibeam business without coming
out of Facebook
• Structural Requirement
– Collaborative development between
Facebook and Infibeam

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E-R Diagram 34

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DFD Level 0 35

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DFD Level 1 36

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DFD Level 2 37

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Functional Decomposition
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Diagram

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Sequence Diagram : End User
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Browse Catalog

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Sequence Diagram : End User
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Add item to Cart

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Sequence Diagram : Admin
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Update Catalog

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Activity Diagram
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Glimpse into the Future| Final Outcome 43

• Integrated Look
– Infibeam website defined within Facebook as
an Application

• Carrying out all the activities within
Facebook
– Browse Catalog
– Add items to Cart
– Make Payment
– In total, Buy Products from Infibeam

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Glimpse into the Future| Integrated Look 44

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Glimpse into the Future| Browse Catalog 45

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Glimpse into the Future| Add item to Cart 46

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Glimpse into the Future| Checkout 47

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Questionnaires | Any Questions? 48

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End of Presentation| Thank you. 49

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Facebook for infibeam.com: Project Overview

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Facebook for infibeam.com: Project Overview