ZARA is a Spanish
It specialises in fast
fashion, and sells
Flagship brand of the
HAS 0VER 6500 STORES IN 88
21 stores in India, in 11 cities.
·Zara produces over 450 million items
·After products are designed, they
take 10 to 15 days to reach the stores.
Produces over 450 million items per
·In May 2021, Zara launched its first
beauty line, ZARA Beauty.
BUSINESS MODEL OF ZARA
Market oriented strategy - Understand customer
• High velocity production
• Fiercely competitive pricing strategy
• Target Audience
S T ORE
DE S I G N
S T OR E
Zara stores have men's and women's clothing as
well as children's clothing (Zara Kids)
The Zara target market includes women and men,
mainly younger adults in the age range of 18 to 40.
It specializes in fast fashion, and sells clothing,
accessories, shoes, beauty products and perfumes.
Zara provides products at a reasonable price to
target customers and they win on price.
Zara’s prices are less expensive than luxury fashion
Zara was recognized as its first-class image, second-
class production, and third-rate price. It doesn’t have
expensive design, advertising, and raw material
Zara’s prices are about 1/4 of other brand’ prices.
Zara sells its products through two
ZARA follows an omni-channel distribution
ZARA follows an intensive marketing
ZARA has developed a close working
relationship with its suppliers
Zara uses multiple media channels to
promote its products.
It uses traditional media, which includes
an advertisement on television and radio.
It advertises on various social media
platforms with a focus on YouTube,
Facebook and Twitter.
Zara takes part in various trade exhibitions
and events around the year.
Grid layout of store- easy to navigate
Efficient use of space.
Queue forces customer to face all angles of store
Merchandise displayed section wise. Eg: kids
wear,office wear, casuals.
No replineshment during open hours- not
disrupting shopping customers experience.
Modified garment racks and
display case is used for
Mannequins displaying the latest
trends, special attention is given
to this aspect
Merchandise are placed in such
a way that the colour schemes
compliment each other
Only black and wooden colour
hangers are used.
Fast and efficient
Wide global market
Creating a trademark
Inadequate supply chain
information on their
Fast fashion competition
Competition in the
Zara’s Logistic Strategy Zara
changes its clothing designs
every two weeks on average.
It carries about 11,000 distinct
items per year in thousands of
stores worldwide compared to
competitors that carry 2,000 to
4,000 items per year in their
They do only 50 –60 percent
of their manufacturing in
advance versus the 80 – 90
percent done by
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