APP Academy: Marketing (Virtual Classroom) - Information Kit

1. @partnerforce
APP Academy
Marke&ng
–
Info
Kit

2. Benefits
Pre-Work
Live Event
Post-Work
Discussion
Question Panel
Parking Lot
Quick Polls
Vote Early & Often
Real-time Feedback
Stay Focused
Stay Engaged
Stay on Time
Virtual Classroom Success!
Resources
APP Academy (Online) – http://p.force.com/appacademy
ISV Guide – http://p.force.com/guide

3. APP Academy: Marketing - Vision
The APP Academy: Marketing represents a
collection of our best practices and lessons
learned from salesforce.com , our
AppExchange Partner Program, and
from our most successful partners.

4. Session Goals
• Understand marketing resources and tools
• Optimize your message and create killer content
• Create brand excellence for large-scale impact
• Manage an AppExchange listing that wows
• Identify your top lead generation strategies & alignment with sales
• Lead inspired campaigns and run PR like a pro
• Modernize online marketing and take your events to the next level
• Inspire & motivate your marketing team!

5. Hour 1 (Build Your Brand)
Intro & Overview
High Impact Messaging & Big Brand
AppExchange: The Insider’s Guide
Marketing Strategy: 360° View
Break
Hour 2 (Generate Demand)
PR & Social Media: Expand Your Brand
Online Marketing: Amplify Your Reach
Events: Maximize Your ROI
Resources, Summary, Q&A
End
APP Academy: Marketing (VC)

6. http://p.force.com/marketing
 Office Hours
 Marketing Best Practices
 Event Management
 AppExchange
 Social Media
 Recorded Training
 Marketing FAQ
APP Academy Module – Partner Marketing

7.  Startup Inspiration
 Industry Expertise
 Sales Strategy
 Marketing Best Practices
 Technical Wisdom
 Event Planning
 Product Launch
 Financing
 Corporate Philanthropy
This is an excellent resource on how to build a successful cloud computing business. We recommend you
purchase this book for yourself and your team members. We will refer to this book during the session
(purchase is not required).
www.salesforce.com/behindthecloud
Read ‘Behind the Cloud’ by Marc Benioff

8.  Understanding B2B Online Marketing
 Building a B2B Brand Online
 Search Engine Optimization
 Using Paid Online Media
 Optimizing with Metrics
 Conversion Rate Optimization & Usability
 Managing Your Leads
 Integrating Marketing with CRM
Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at
Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between
awareness and demand-generation.
Find the book at
Read ‘Complete B2B Online Marketing’
by Maura Ginty & Lauren Vaccarello with William Leake

9. • Validate Your Planned Approach
• Layout Your Partnership Options
• Work towards a signed Partner Contract
• Foster Your Go-to-Market Execution
• Network with others
Talk To Your ISV Account Executive (AE)

10. Office Hours
PR Office Hours
Dreamforce Office Hours
Marketing Office Hours
Security Review Office Hours
http://p.force.com/officehours

11. Check out The Business App Blog
http://p.force.com/blog
 How To’s
 Technical Best Practices
 Sales Tips
 Marketing Insights
 Thought Leadership
 Industry Trends
 Recommendations
 Program Updates

12. Partner Community Is Now Live For All Partners!

13. PARTNERS – Login Process
Go To http://partners.salesforce.com/
Select ‘Get Access’.
Use your Salesforce org + Partner Portal login.
You’re In! Welcome to the Partner Community!
This is a ONE-TIME step.
Need Help? Go to http://p.force.com/signup for an FAQ.

14. Partners need BOTH logins for the next few months
http://partners.salesforce.com/
 Collaboration (Chatter)
 Education
 News, Events, & Alerts
 Log Cases
 Free Training Signup (LMS)
New! Partner Community
 Create Dev & Test Orgs
 Leads (SI)
 Opportunities (SI)
 Projects (SI)
Partner Portal
http://www.salesforce.com/partnerportal

15. Follow the ‘Official: Partner Community” Chatter Group
Select ‘Email Daily Digest’ to receive program updates
http://partners.salesforce.com/

16. Follow Us on Social Media
Twitter.com/partnerforce
Slideshare.net/partnerforce
Facebook.com/
Salesforcepartners
http://p.force.com/socialmedia
youtube.com/partnerforce