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Define Your Practice Focus
What is your value proposition? What are you differentiators?
Product Focus
•  Do you have expertise in a particular area?
•  Existing relationships with customers – Think beyond CRM
•  Focused on a custom development?
•  Is your existing customer base heavily weighted towards contact centers and
customer service?
“Salesforce is a platform company. Period.”
- Alex Williams, TechCrunch

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Define Your Practice Focus

  • 1. Define Your Practice Focus What is your value proposition? What are you differentiators? Product Focus •  Do you have expertise in a particular area? •  Existing relationships with customers – Think beyond CRM •  Focused on a custom development? •  Is your existing customer base heavily weighted towards contact centers and customer service? “Salesforce is a platform company. Period.” - Alex Williams, TechCrunch