Transform your business with the Salesforce Platform. Cloud App Platforms are the fastest growing sector in IT and the fastest path to innovation for your enterprise. Join Parker Harris, Salesforce’s EVP of Technology, along with senior IT business executives from leading organizations as they discuss how they’ve innovated and delivered amazing social and mobile apps on the Salesforce Platform. Plus, when you attend the keynote, you'll be eligible to win one of five brand new MacBook Airs. Please see official rules available at the campground for more details.

1. DELIVER INNOVATION. NOW.
George Hu, COO
Parker Harris, Co-Founder

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of
our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.

3. Your Customer

4. Your Customer

5. 456 Million
Tablets at Work
782 Million
Smartphones at Work
Sources: “Gartner Forecast Media Tablets by OS WW 2010 to 2016,” “Gartner Forecast Mobile Devices, Worldwide 2009 to 2016,” “Forrester Info Workers Using Mobile And Personal Devices For Work

6. Business Needs
$1 Trillion
IT Projects
IT Debt Gap*
Current global IT debt is
IT Delivery
“estimated to stand at $500
billion, with the potential to
Time
rise to $1 trillion by 2015
”
Source: Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt,” 6.22.12

7. Lotus Notes

9. Speed

10. Touch

11. Trust

12. Force.com Heroku Site.com Database.com Chatter AppExchange
Employee Consumer
Apps Apps Websites Databases Collaboration ISV Services Communities Touch Identity

13. Leading cloud platform for
social and mobile enterprise apps
Chatter
Form Process Report Control &
Multicurrency Collaboration Programmable Mobile
Builder Builder Builder Compliance

14. Leading cloud platform for
social and mobile consumer apps
Multi- Instant Instant Open Social Mobile
Language Deployment Scalability Architecture Apps

15. Deliver websites and digital marketing
at the speed of social
Chatter
Drag and HTML Automatic Import Integrated Social Collaboration
Drop Studio & CSS Caching Tools Hosting Widgets

16. Risky
Developers Strong
Business Experts
Risky Strong Risky
ISVs
Strong
Contenders Leaders Contenders Leaders Contenders Leaders
Bets Performers Strong Bets Performers Strong Bets Performers
Strong
Current Current Current
Offering Offering Offering
Weak
Weak Weak
Weak Strategy Strong Weak Strategy Strong Weak Strategy Strong

17. 800,000
developers

18. 60 Billion
Transactions / Quarter

19. 26 Billion
API calls / Quarter

20. 9 Billion
API calls

21. 2.5 Million
Apps

22. Force.com
Consolidated 1700 apps into 15 apps Employee
Apps
Built 26 additional apps in 6 months

23. Force.com
Healthy Workplace App Employee
Apps
2 Weeks

24. Heroku
Social Shopping Consumer
Apps
6 Weeks

25. Site.com
Franchise Websites Websites
2 Weeks

26. Genentech Delivers Innovation. Now.
Founder of biotechnology industry
11,000 employees
40 apps on the Salesforce Platform

27. Cindy Elkins
VP, IT for Americas
@genentech

28. Parker Harris
Co-founder
@parkerharris

29. Deliver Innovation. Now.
Speed Touch Trust

30. Deliver Innovation. Now.
Speed Touch Trust

31. Fastest Path from Idea to App
Built-in Services Your
Innovative
Infrastructure Application Operations Platform Touch Social
App
Services Services Services Services Services Services
Network Security/Sharing Authentication Globalization Native iOS SDK Feeds
Storage Integration Availability APIs Native Android SDK Profiles
Operating System Customization Monitoring Security HTML5 Status updates
Database Web Services Patch Management Analytics Xcode wizards Groups
App Server Multi-Language Upgrades Search PIN code support File sharing
Web Server Workflow Backup Identity Custom APEX Approvals
Data Center NOC REST Messenger
Disaster Recovery Troubleshooting Geo-location Mobile Presence
APIs

32. We re Listening
Features in Winter ’13
Force.com Canvas Heroku Enterprise for Java Geolocation Custom fields Site Networking (Pilot)
Visualforce Charting Enhanced Dashboard Organization-wide Permission Sets Multilingual Sites (Pilot)
ISV Push Major Upgrade Heroku Buildpacks User Sharing (Pilot) Page Breadcrumbs
Connected Applications Native CLIs Chatter Connect in Apex (Pilot)
Environment Hub Postgres

33. Now Bring Java and .NET Apps Easily into Force.com
Force.com Canvas
Create a seamless user experience
Embed
Any App
Break down siloed applications
Leverage your existing developers and
apps
Easily make your existing apps social

34. Salesforce Chatter Communities Creates Social Front
Office
Chatter Communities
Collaborate with customers, partners,
and employees
Customize with open APIs
Integrate with business processes

35. Announcing: Heroku Enterprise Java
Full stack Java
Heroku runtime
Continuous delivery
Native Java tools
Enterprise Support
Available Now. $1,000/month/app
heroku.com/enterprise

36. Demonstration

37. Deliver Innovation. Now.
Speed Touch Trust

38. Write Once. Deploy Anywhere. On Any Device.
Salesforce Touch Platform
Deliver custom apps for any device
Native, HTML5, Hybrid
Every developer a mobile developer
Trust and Security

39. Comprehensive Mobile App Development Platform
Salesforce Touch Platform
Instant Mobile
Native Enterprise Native SDK for Mobile Policy
and Social
Geo-location Mobile iOS and Management
APIs
Fields Container Android

40. Build Any Kind of Mobile App
Salesforce Touch Platform
Fully Native Apps HTML5 Apps Hybrid Apps

41. Demonstration

43. Deliver Innovation. Now.
Speed Touch Trust

44. Facebook Has Become the Social Identity for Consumers
Millions of Apps

45. Enterprises Also Need a Trusted Social Identity
Eliminate siloed Make every Make Every
apps app social App Trusted

46. What if there were a single identity for all your
enterprise apps?
With the trust of the Salesforce Platform?

47. What if there were a Facebook
Identity for the Enterprise?

48. Introducing: Salesforce Identity
Simple: Single Sign-On for cloud and mobile
apps, with pre-integrated identity to other
clouds
Social: Easily connect social networks
Trusted: Centralized access
management and provisioning
Standards-based: Supports SAML 1.1 and
2.0, OAuth, OpenID Connect, and SCIM

49. Chuck Mortimore
Sr. Director, Salesforce Platform
@cmort

51. Trusted Marketplace: AppExchange
World’s Leading Enterprise App Marketplace
1,700+ Apps・ 1.4m+ Installs・18k+ Reviews

52. Build Apps, Not Invoicing Processes, with AppExchange
Checkout
AppExchange Checkout
A New Channel for Lightweight
Apps
Turn-Key Billing
Trial Management

54. Salesforce Architecture
Social Front-End
Sales Service Marketing Work.com AppExchange Back-end Systems
Chatter AppExchange Apps Any System
Any Social
Network
Data.com ERP Finance
Site.com Force.com Heroku Salesforce
Platform
Database.com
Cloud, Social, Mobile

55. Thank You