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Salesforce App Cloud First Call Deck

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Salesforce App Cloud First Call Deck

  1. 1. Salesforce App Cloud Experience a new way to build apps fast
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Customer Success Services Customer Success Platform Developer Success Platform Heroku Enterprise AppExchange Shield Trailhead Wave Thunder Success Community Salesforce Success Services Success Ecosystem Apps Analytics Community Marketing ServiceSales Lightning Multitenant Cloud Complete CRM 5.5 Million apps Customer Success Platform
  4. 4. Our Platform Has Had Huge Momentum 40+ Lightning Components on AppExchange 3 Billion+ Transactions/ Day 5.5 Million+ Applications 100,000+ Trailhead Badges 2,800+ AppExchangeApps 2,300,000+ Salesforce Developers
  5. 5. ` Connected Driver Connected Executive Precision Media Connected Farmer Connected Shopper Connected Families Connected Patients Connected Fan Customer Connections Continue to Evolve Customer expectations are constantly evolving
  6. 6. Customers Want a Connected Experience How they interact with your employees How they interact with your apps How they interact with your products
  7. 7. Siloed Experiences The Connected Experience for Customers is Broken Your Customer Employee Experience App Experience Product Experience
  8. 8. Engaging UX Data at Scale Companies Need to Deliver a Connected Experience Single View of Customer
  9. 9. The Future of App Development requires a Connected Platform
  10. 10. Apps Need to Connect Across Multiple Layers Data Network Identity
  11. 11. Introducing: Salesforce App Cloud Build connected apps fast Trusted and Connected Platform Run all your apps on a trusted platform Speed and Agility Every employee can build fast with clicks or code Complete Enterprise Ecosystem Best place to learn, build, buy, and sell apps FORCE HEROKU ENTERPRISE THUNDER AppExchange Trailhead Shared Identity & Data Model Integration Shield
  12. 12. Salesforce App Cloud is Your Fastest Path From Idea to App Idea Idea Legacy App Dev 6-12 Months App Build App with modern frameworks Connected Desktop and Mobile Apps install complex software build app make it mobile & social build & test security buy & setup hardware define user access setup reporting & analytics
  13. 13. Now Business and IT Can Innovate Together. Faster. Develop, package and instantly deploy apps Access rich APIs and frameworks Code in your favorite language: Ruby, Java, Apex Add fields, design layouts, and manage users with clicks, not code Point-and-click workflow & business logic Drag-and-drop reports and dashboards Program for Advanced Functionality Configuration for Rapid Development
  14. 14. Productivity Apps Engagement Apps Connected Apps Deliver Any Type of App with Salesforce App Cloud
  15. 15. HR Help Desk Employee Intranet Recruiting & Onboarding Performance & Coaching IT Help Desk / Self- Service Community Legacy Applications Consolidation Enterprise Knowledge Identity Mgmt Custom Web / Mobile Applications Business Agility Layer (e.g. Claims, Underwriting, …) Asset & Facilities Management Financial Shared Services M&A Enablement Early Warning Management Product Ideas & Innovation Pre-Production Testing Warrant Coverage Decisioning Procurement Vendor Management Transportation Logistics Contract Management Budget Management Contract Management Pricing Billing Management Audit Management Connect Every Department on One Platform Apps HR Product Supply Chain ITFinanceOps
  16. 16. Leading Companies Run Apps for Every Department Human Resources Employee Collaboration Employee Intranet Recruiting & Stock Plans Recruiting Healthy Workplace Employee Intranet 60 HR Apps + Intranet Employee Intranet Operations Asset Management Product Lifecycle Management Inventory Management Field Services Field Services Field Inspections Brand Auditing Marketing & e-commerce Website (Europe) Mobile Commerce Franchise Websites Website Deliveries Budgeting Marketing Collaboration Franchise Management Event Management
  17. 17. Build Engaging App Experiences with Salesforce App Cloud Your app as your brand! Every company needs to be an app company Brick-and-Mortar Retailer Apps Company Home Controls Manufacturer Apps Company Shopping Center Operator Apps Company
  18. 18. World’s leading business news organization standardized on contracts, directories, order management, IT help desk driving a single view of the customer and new levels of employee productivity Delivered customer facing on App Cloud to deliver personalized content anytime, anywhere and across any device to global audience of over 2 million daily Created new micro-stites like “How to Spend It” website on the Salesforce App Cloud Financial Times Standardizes on the Salesforce App Cloud “Managing our customers on a single platform is critical to survival.” Christina Scott, CIO
  19. 19. With Pre-Built Apps, Companies Can Go Even Faster AppExchange is the #1 Business App Marketplace Customized for Salesforce Trusted and Secure Reviewed by Peers Over 2,800 apps 3 million installs
  20. 20. Salesforce Positioned in the “Leaders” Quadrant by Gartner Enterprise Application Platform and Mobile Application Development Platforms Magic Quadrant for Mobile Application Development Platforms, Worldwide July 23, 2015 Analysts: Richard Marshall, Van L. Baker, Ray Valdes, Jason Wong, Adrian Leow Magic Quadrant for Enterprise Application Platform as a Service, Worldwide March 24, 2015 Analysts: Yefim Natis, Massino Pezzini, Kimihiko Iijima, Anne Thomas, Rob Dunie This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  21. 21. App Cloud Delivers Proven Success Coding Productivity 52% + 48% + Decrease in IT Costs Faster Integration 52% + Faster System Testing 52% + Faster Deployment 55% + % Faster Design 55+ Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary. Faster Configuration 55% + Average Percentage Improvements Reported by Salesforce Customers
  22. 22. Thank you
  23. 23. Appendix: App Cloud
  24. 24. App Cloud Includes Powerful Services Model-Driven Elastic Streaming Heroku Thunder
  25. 25. Bulk REST Metadata SOAP Tooling Streaming INTEGRATIONLAYER Point & Click Integration Tools Page Builder DECLARATIVE DEVELOPMENT GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE PLATFORM SERVICES APP MANAGEMENT & DEPLOYMENT Workflow Engine UI Framework Sharing & Permissions Global Search Reports & Dashboards Files & Content Authentication CollaborationEvent Log Framework Translation Workbench App Builder Process Builder Schema Builder Multi-Tenant Network & Firewall Auto Updates Backup & Geodiversity Security Trust IDECLI Agile Accelerator Store Builder Dev Console Sandbo x Metadata Heroku DX node.js PROGRAMMATIC DEVELOPMENT Database Smart Containers Heroku Add-ons Heroku Button Ruby Identity Global Data Centers Data Storage Single code base Python Java APEXPHP Offline Salesforce1 Mobile Container Geolocation Push Notifications SDK Mobile Identity MOBILE SERVICES Community Builder Page Builder Everything You Need to Build Apps Fast, all on One Platform Full spectrum of capabilities from enterprise control to elastic flexibility
  26. 26. Over 5.5 Million Apps Run on the Salesforce Platform Salesforce Apps Suite of web and mobile apps for sales, service, and marketing Partner Apps AppExchange with over 2,800 apps delivering functional or industry solutions Custom Apps Custom apps designed and built by you or an SI partner
  27. 27. IDC Study: Build Apps 70% Faster with Salesforce Platform 75% Lower infrastructure costs 80%More apps launched per year Faster time to market 70% ROI 520% 7 Customers analyzed across 5 different industries 31 custom apps built (average) 2,700 internal employee users representing 89% of employee base (average) 100K external customer & partner users (average) IDC White Paper, sponsored by, Salesforce Platform: Accelerate App Dev with Huge ROI, Doc #246505, Feb 2014.
  28. 28. Appendix: & Lightning
  29. 29. Productivity Apps Engagement Apps Connected Apps Build Productivity Apps with Salesforce App Cloud
  30. 30. Build and Deploy Powerful Productivity Apps with Drive productivity across your entire organization with Apps Automate Complex Processes Easily automate any workflow with Process Builder Connect to Any Data Source Integrate any data source with Lightning Connect in just a few clicks Create Engaging Experiences Design any experience for any device with Salesforce Lightning
  31. 31. Salesforce Apps Salesforce1 Lightning Connect: How it WorksUnlock Your Back Office with an Agility Layer Deploy a two-speed architecture to help the IT go faster Back Office Systems of Record Front Office Systems of Engagement Rapid Innovation Mobile-first Collaborative
  32. 32. The Power of App Cloud Automatic Upgrades 47 Major Releases (3x /year) Multi-tenant Infrastructure Metadata-based Single Code Base and Shared Infrastructure Open & Extensible API-First Architecture 2800+ AppExchange Apps Unbreakable Customizations Integrations and customizations auto-upgraded Visualforce transactions per year 87B 15M Custom Database Tables Apex transactions per year 137B 500M API calls per day
  33. 33. A Whole New Salesforce, Powered by Lightning Experience Platform Design System
  34. 34. Build Beautiful Productivity Apps with Lightning Democratize Component-Based App Building Components App Builder AppExchange for Components Build, share and scale engaging, responsive UIs Enable anyone in your organization to design apps with drag and drop Access a library of prebuilt components from Salesforce partners
  35. 35. A new user experience designed to help you get work done, faster Users get a modern app experience Get the information you need to delight your customers, faster Admins customize and assemble apps Customize your experience with drag and drop Developers build with engaging UI With Lightning Components and the Lightning Design System NEW Introducing the New Lightning Experience
  36. 36. Introducing AppExchange for Components The Enterprise Marketplace for Lightning Components Build More Engaging Apps Use the best pre-built components in your apps Build apps easily With pre-built Components from Salesforce partners that work for any device Deliver apps faster Use Components from AppExchange with your own custom-built Components
  37. 37. A whole new way to build pixel perfect apps Design beautiful apps Salesforce style guides and modern enterprise UX best practices built in Deliver Apps Fast Open source framework and reusable code base to build apps in record time Introducing: Lightning Design System NEW
  38. 38. Salesforce1 Mobile Already Features the Lightning UI New component based UI is coming to desktops and devices in the future
  39. 39. Appendix: Heroku
  40. 40. Productivity Apps Engagement Apps Connected Apps Build Engagement Apps with Salesforce App Cloud
  41. 41. Modern Customer Apps Demand a Different Recipe Flexibility and Scale are keys to success Open Source New Frameworks Rapid Iteration Tools New Architectures Continuous Delivery Instant Scalability Modern Languages Personalized Immediate Beautiful design Connected
  42. 42. Agile and elastic platform that developers love Smarter infrastructure lets you build apps that scale Open and extensible Modern language support and ecosystem of 150+ add-ons Connected to Salesforce Sync customer apps with business processes Build Engagement Apps with Heroku
  43. 43. Heroku Enterprise Delivers Engagement Apps Empower your developers to build apps faster with enterprise trust and control Increase control Rely on a managed, trusted architecture, with enterprise grade controls Accelerate Development Build collaboratively, with support for the latest frameworks and languages (java, ruby, node.js) Build Engagement Apps Deliver customized, elastic apps automatically connected to Salesforce CRM
  44. 44. Heroku Enterprise: Advanced Controls for IT Control your own trusted network in the cloud Private Spaces Selectable Regions Integrated Identity NEWNEWNEW Configurable Networks Run apps inside trusted, private network boundaries Global Deployment Options Easily deploy your app to the geography of your choice Single Sign-On Access Heroku Enterprise with one login, shared across App Cloud
  45. 45. Appendix: IoT Cloud Powered by Thunder
  46. 46. Productivity Apps Engagement Apps Connected Apps Build Connected Apps with Salesforce App Cloud
  47. 47. Salesforce IoT Connect With Everything Connect every device, sensor, website, and application to gather all relevant data Build Smart Real-Time Logic Use data and insights to make smarter, more personalized actions at IoT scale Engage Proactively Use the power of Salesforce to reach out to your customers & employees 1:1 wherever they are
  48. 48. Appendix: Shield
  49. 49. NEW Quick Setup with Clicks, Not Code Designed for anyone to build and deploy Native in Salesforce Integrated directly, everything works Build Compliance into your Apps Encrypt, monitor and audit everything Encryption - Event Monitoring - Field Audit Trail Salesforce Shield A new level of trust and compliance for Salesforce Introducing
  50. 50. Salesforce Shield New services to help you build trusted apps fast EncryptAuditMonitor Platform EncryptionField Audit TrailEvent Monitoring
  51. 51. Monitor User Activity Know who is accessing data from where Optimize Performance Troubleshoot application performance to improve end user experience Track Application Usage Understand application usage to increase adoption Gain Visibility Into User Actions with Event Monitoring
  52. 52. Retain Field History for Up to 10 Years with Field Audit Trail Establish Data Retention Policies Know the state and value of data at any time Access Retained Data at Scale Normalize on big data back-end for performance Comply with Industry Regulations Secure data archive with the highest trust standards
  53. 53. Encrypt Sensitive Data While Preserving Business Functionality Seamlessly protect data at rest Encrypt standard & custom fields, files & attachments Natively integrated with key Salesforce features E.g. Search, Chatter, Lookups work with encrypted data Customer managed keys Customer-driven encryption key lifecycle management
  54. 54. Customer Stories – more at
  55. 55. “Everybody in Brown-Forman touches Salesforce every day. It's a huge part of the fabric of the company.” 50+ Apps built by IT on Salesforce including Product Inspections app, “Buy the Barrel” customer app, Vendor onboarding community and a Retail Execution App, all integrated with SAP data Personalized employee homepages with news, apps, and widgets 100% adoption across 4,000 global employees in 160 countries Brown-Forman Creates Their Own App Revolution -Toby Lester, VP of IT, Architecture & Innovation
  56. 56. “App Cloud helps us be more responsive to our customers.” End-to-end customer service, sales, marketing & inventory app runs on Salesforce Mobile freezer app and telematics reporting built on Heroku and stored in Rapid production prototype in 30 days, beta in 60 days, live in production integrated with ERP in 90 days NEB Connects with Scientists Through Connected Freezers -Andrew Bertera, Executive Director of Marketing
  57. 57. “Salesforce is a key part of our formula for success in Germany.” Fully connected apps for distributors, retailers and customers 10x faster new retailer onboarding Unlocked SAP with Salesforce front-end Coca-Cola Germany Goes Faster With App Cloud Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG
  58. 58. “With the Salesforce 1 Platform, we can spend more time with the customer and less time in the back office.” Leading American grocery chain, with over 2,200 stores and 250,000 employees Recent merger highlighted disconnected workforce with legacy IT systems and over 200 Shadow IT applications Building mobile apps for the rollout of new promotions, store layout and product placement, and vendor onboarding Now employees can solve issues on the floor from their phones and keep their focus on customers Safeway empowers staff to help customers anywhere, anytime Sineesh Keshav, VP of IT Application Development
  59. 59. “We are growing fast, and Heroku allows us to easily scale and keep pace with our expanding user base.” Citrix developed GoToMeeting Free, a web-based video chat tool that allows professionals and consumers to connect anywhere in the world API and the front-end web experience for production and staging are hosted on Heroku Heroku required significantly less set up and maintenance effort, allowing the team to focus on developing a differentiating user experience Citrix Built GoToMeeting Free on Heroku Victor Dronov, GoToMeeting Free Product Manager, Citrix
  60. 60. “Salesforce1 Platform connects our customers in a human-centric way.” Built integrated mobile app connecting product, employees, contractors and customers Mobile access across entire community, allows 10K contractors real time access to customers Connected products provide opportunity to deliver proactive customer service Fast to market with Contractor Pro app built in <12 months Honeywell Connects Contractors with Homeowners in New Ways David Quam, Sr. Product Manager of Software Solutions
  61. 61. Financial Services Provider for military families serves over 9 million members 78 apps built in a year with another 50 planned, 75% built by citizen developers. Went from 4 months with Access/VB to 2 weeks with Platform. Extensive use of workflow to automate project management, time tracking, audit management, auto damage feedback form, governance process Gained business agility and unleashed innovation while maintaining governance and security Over 200+ Apps Built on App Cloud Help Run a Next Gen Enterprise “Salesforce gives us all the cloud services we need to achieve incredible speed and scale” Herry Stallings, AVP of Applications Development
  62. 62. Agility and scalability essential for Macy’s to succeed across shifts of fashion season, customer preferences, and marketing promotions Created mobile ecommerce websites for and on Heroku Faster innovation and time to market benefits lead to additional mission-critical online apps Macy’s Delights Customers with Mobile Apps Built on Heroku
  63. 63. “We went from concept to field-ready product twice as fast as normal” Created connected mobile app for lighting and home automation with Heroku Seamless customer experience and single view via information sync’d with Salesforce Insight for product use and innovation through anonymous usage data Lutron Brings Internet of Things Strategy to Light -- Matt Swatsky, Product Manager, Caséta Wireless, Lutron
  64. 64. Appendix: Core Cloud Positioning
  65. 65. The Salesforce Advantage Run your business on the platform that is always getting better Multi-tenant Cloud Model 3 major releases a year. Automatic upgrades. Fast App Customization Clicks-not-code Scalable, Meta-data Driven Platform Customizations never break Trusted Cloud Platform Continuous improvement in security, availability, and performance
  66. 66. The Cloud is the Fastest Path to Success Enterprise Cloud Computing Fast Innovative Open Easy Trusted No Hardware No Software Faster ROI Flexible Automatic Upgrades Continuous Improvement Any Device API First Data Portability Secure Transparent Performance at Scale Subscription Model Real-time Customizations AppExchange
  67. 67. Fast: Time to Value with Cloud Computing SOFTWARE TIME VALUE Capital Expense Upgrade Expense Cloud Computing Value Greater ROI Low Capital Cost Automatic Upgrades
  68. 68. Innovative: 3 Major Releases Per Year Seamless, automatic upgrades 47 Major releases delivered Automatic Updates Customization & integration Features sourced by customer community
  69. 69. Open: Access Your Data Anywhere, Anytime 50% Of All Transactions APIs: Nearly All your CRM, custom apps, fields, etc. Intuitive interface built for users on the go Modern UI – Notifications, feed-first, publisher actions Any Data Salesforce Platform Any Device Lightning User Interface Simple, powerful & secure API’s SOAP, REST, Bulk, Metadata, Apex & Visualforce 10X more API Functionality
  70. 70. Trust: Security At Every Level * Applicable to the Sales Cloud, Service Cloud, Communities, Chatter,, and For audits, certification and security information or other services, please see the Trust & Compliance section of Unmatched Infrastructure-level Security Unmatched Application-level Security Firewall SSL Accelerators Web/App Servers Load Balancers Database Servers Trusted Networks Authentication Options Field Level Security Object Level Security (CRUD) Audit Trail Object History Tracking
  71. 71. Transactions per quarter Average Page Time Trust: Our Highest Value 180B Transactions in Q4FY15 68% YOY Growth 212ms Latency in Q4FY15 12% YOY Improvement
  72. 72. But What About the Rest of the Processes in Your Company? Slow to buildHard to integrate Disconnected data model ERP On Prem Ops Billing DB HR Apps IT Mobile SCM
  73. 73. But IT Platforms Have Fallen Behind the App Revolution Front OfficeBack Office Customer Centric Constantly Upgraded Flexible 10 day cycles Process Centric Slowly Upgraded Rigid 10 year cycles
  74. 74. 55 % + Faster deployment 37 % + Increase in sales 45 % + Customer satisfaction 43 % + Marketing ROI 45 % + Customer retention Engaging With Customers Delivers Success Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary. Average Percentage Improvements Reported by Salesforce Customers
  75. 75. Apps are Critical for Customer Success CEOs see mobile tech as the most strategically important investment for their business PwC's 18th Annual Global CEO Survey of 1322 CEOs across 77 countries in 2015 81 % 19 % of CEOs rank investment in Mobile Apps as critical to the business and customer engagement 81%
  76. 76. Yet IT Departments Struggle to Deliver Enterprise Apps Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One App Demand Apps IT Can Support 5:1 IT App Gap Graphic created by Salesforce based on Gartner Research: Gartner Press Release, “Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One”, June 16, 2015
  77. 77. Three Major Obstacles Hold IT Departments Back Legacy Technology and Culture Hard to balance speed, design, and functionality Limited Supply of Developers Cannot find, train, or retain them Growing Enterprise Requirements Governance, integration, and security