Google woos india businesses

1. Google Woos India Businesses
Offers free Google Apps for biz using
other suites till contract is over

2. Contd...
• Google is becoming more aggressive about selling
its enterprise applications to corporates in India.
The company on Wednesday launched an
incentive programme to woo businesses to
migrate from legacy technology systems to
Google's enterprise suite of products. Google is
offering to pay the charges of Google Apps for
businesses that are running on suites of other
providers until their contract is over. The
company will also chip in on some deployment
costs and estimates corporates could save up to
70% by switching to Google Apps for Work.

3. Contd...
• The move seems to be sparked by the increased
competition in the space which is dominated by
Microsoft that recently set up data centres in
India in order to grab a larger market share.
• Amit Singh, president, Google For Work said
globally , 2 million businesses are using paid
enterprise apps from Google and India is one of
the fastest growing markets for the company .
“With the second largest developer population in
the world, India is poised to be home to next
generation of global software firms.“

4. Contd...
• He added that through this initiative, Google wants to
partner with GeNext firms, offer affordable, collaborative
and easy to use productivity & cloud computing tools.
• While the country's top start-ups and ecommerce firms are
already users of Google apps, the company said that even
large corporate houses such as Hero Motocorp, Bombay
Dyeing and Welspun Group among others have also signed
up. Given that booming startups ecosystem in India, new-
age businesses which have little or zero legacy systems are
the first target. Google has also announced a plan to offer
1,000 Indian startups with up to $20,000 each in free
credits for Google Cloud services in 2016.

5. Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
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