By Kyle Hoedl, Social Media Strategist at VML; John Kreicbergs, Experience Planning Supervisor at Bernstein-Rein; Celeste Lindell, Social Media Strategist, Barkley (Kansas City) Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the basic how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.

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Kyle te Lind Social Media Strategist
C eles

2. Link,
Poke
&
Tweet
101
Amping
Your
Personal
Brand,
Digitally
John
Kreicbergs
Kyle
Hoedl
Celeste
Lindell
@patchchord
@kylehoedl
@average_jane

3. John Kreicbergs!
Experience Planning Supervisor!

4. SEO for 1:!
Your Personal Search Engine Strategy!

5. It all starts here.!

6. Consider your Google footprint.!

7. Assess your assets.!
• Whatʼs in a name?#
• Location, location, location.#
• Whatʼs already out there?#

8. Pre-plan your presence.!

9. Think like a search engine.!

10. Activate your ecosystem.!

11. Optimize regularly.!

12. Kyle Hoedl
Social Marketing Strategist

13. LinkedIn/Facebook/Twitter
Professionalizing Your Profile

14. Facebook
Increasing
privacy
se0ngs
on
Facebook
can
help
keep
the
informa:on
that
you
want
private.
14

15. Facebook
But
some
things
will
s:ll
show
up
on
your
public
profile
page.
Fan
pages
will
s:ll
show
up
on
your
public
profile.
Keep
them
clean
and
professional.
15

16. Facebook
RED
FLAGS
16

17. Facebook
RED
FLAG
17

18. Twitter
Create
a
professional
TwiOer
page
to
show
you
are
ac:vely
involved
in
emerging
media.
Make
sure
your
bio
and
photo
reflects
a
professional
image.
Link
to
your
blog
or
resume.
18

19. Twitter
Follow
influen:al
companies,
people,
and
industry
resources.
19

20. Twitter
Retweet
Tweet
industry
news
@men:ons
Tweet
your
other
social
media
ac:vity
Connect
TwiOer
account
to
other
social
media
updates,
like
FourSquare
or
Facebook
20

21. LinkedIn
A
LinkedIn
profile
is
an
online
equivalent
to
your
resume.
The
site
allows
you
to
network
and
search
for
job
openings
as
well.
21

22. LinkedIn
Create
a
headline
Link
to
your
professional
TwiOer
account
Create
a
unique
link
to
your
public
profile
22

23. LinkedIn
3
or
4
bulletpoints
of
your
skills
and
background
Fill
out
your
experience
completely,
like
your
resume
Ask
your
supervisors
and
coworkers
to
recommend
you
23

24. LinkedIn
Use
applica:ons
to
show
off
your
work
and
add
context.
•
Blog
•
SlideShare
(presenta:ons)
•
TripIt
•
Reading
Lists
Join
groups
to
network
24

25. Celeste Lindell
Social Media Strategist

26. The Don’t Dos
Social Media
Stories

27. Don’t Talk About Work

28. Seriously, Don’t Talk About Work

29. The Poster Child for Not Talking About Work

30. Manage Your Image

31. Learn To Love Privacy Settings

32. Do Not Pass GO…

33. Advice from Thumper’s Mother

34. Link,
Poke
&
Tweet
101
Amping
Your
Personal
Brand,
Digitally
slideshare.net/patchchord/link-­‐poke-­‐tweet-­‐101
John
Kreicbergs
Kyle
Hoedl
Celeste
Lindell
@patchchord
@kylehoedl
@average_jane