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Chapter 2: Information Systems in
the Enterprise




                                    1
Reading Notes for Chapter 2 in the textbook


       The chapter introduces six types of information systems.
Figure 2.1 and table 2.1 give an overall picture of organizations
and how different types of information systems serve them.
Figure 2.2 depicts different types of information systems and how
they relate to one another (Figure 2.9 as well).
       Section 2.2 examines information systems from a functional
view of an organization: Sales and marketing
systems, manufacturing and production systems, finance and
accounting systems, and human resources systems. Read this
section carefully to develop an understanding of how information
systems serve different functions of an organization.
                                                             2
Reading Notes for Chapter 2 in the textbook - Continued
        Read section 2.3 carefully to understand integration of
functions and business processes. Figure 2.12 illustrates a
cross-functional business process. Pay also attention to
customer relationship management and enterprise systems
that are current trends in business. Contrast Figure 2.15 and
2.16. Extended enterprises and industrial networks are also
recent trends and would not be possible without the support
of information technology.




                                                           3
KINDS OF INFORMATION SYSTEMS

   Organizational Hierarchy

   Organizational Levels

   Information Systems


                               4
KINDS OF INFORMATION SYSTEMS

    KIND OF SYSTEM                             GROUPS SERVED

          STRATEGIC LEVEL                      SENIOR MANAGERS




    MANAGEMENT LEVEL                               MIDDLE MANAGERS




 KNOWLEDGE LEVEL                                          KNOWLEDGE &
                                                          DATA WORKERS


OPERATIONAL                                                  OPERATIONAL
LEVEL                                                          MANAGERS

          SALES &   MANUFACTURING FINANCE   ACCOUNTING HUMAN
        MARKETING   & ENGINEERING                      RESOURCES
                                                                     5
Four General Kinds of IS
   Operational-level systems
      support operational managers by monitoring
       the day-to-day’s elementary activities and
       transactions of the organization. e.g. TPS.
   Knowledge-level systems
      support knowledge and data workers in
       designing products, distributing information, and
       coping with paperwork in an organization. e.g.
       KWS, OAS
   Management-level systems
      support the monitoring, controlling, decision-
       making, and administrative activities of middle
       managers. e.g. MIS, DSS
   Strategic-level systems
      support long-range planning activities of senior
       management. e.g. ESS                            6
A Framework for IS
      (with respect to support provided)

•   Executive Support Systems (ESS)
•   Management Information Systems (MIS)
•   Decision Support Systems (DSS)
•   Knowledge Work Systems (KWS)
•   Office Automation Systems (OAS)
•   Transaction Processing Systems (TPS)

                                           7
Transaction Processing Systems (TPS)
    Computerized system that performs and records
    the daily routine transactions necessary to
    conduct the business; these systems serve the
    operational level of the organization

•   TYPE: Operational-level
•   INPUTS: transactions, events
•   PROCESSING: updating
•   OUTPUTS: detailed reports
•   USERS: operations personnel, supervisors
•   DECISION-MAKING: highly structured

EXAMPLE: payroll, accounts payable             8
A Symbolic Representation for a payroll
        TPS
Em ploye e data (variou s de partm e n ts )            To ge n e ral le dge r: wage s an d s alarie s




                                                                          Man age m e n t
                                   P ayr o l l Sys te m
                                                                            R e ports


                                                                                            Gove rn m e n t docu m e n ts

        P ayr o l l
        m as te r                                                                            Em ploye e ch e ck s
           fi l e                         O n -lin e
                                          qu e rie s




                                                                                                                    9
Typical Applications of TPS
                                                     TYPE OF TPS SYSTEM
                Sales/             Manufacturing!      Finance/        Human            Other types
                marketing          production          accounting      resources        (e.g., university)
                systems            systems             systems         systems
Major functions Sales management Scheduling            Budgeting       Personnel recard Admissions
of system       Market research    Purchasing          General ledger  Benefits         Grade records
                Promotion          Shipping/receiving Billing          Cornpensation Course records
                Pricing            Engineering         Cost accounting Labor relations Alumni
                New products       Operations                          Training
Major           Sales order        Materials resource General ledger   Payroll          Registration system
application     information system planning systems
systems         Market research    Purchase order      Accounts        Employee records Student transcript
                system             control systems receivable/payable                   system
                Pricing system     Engineering         Budgeting       Benefit systems Curriculum class
                                   systems                                              control systems
                                   Quality control     Funds managementCareer path      Alumni benefactor
                                   systems             systems         systems          system

                                                                                                   10
Office Automation Systems (OAS)
 Computer system, such as word processing,
electronic mail system, and scheduling system,
that is designed to increase the productivity of
data workers in the office.

• TYPE: Knowledge-level
• INPUTS: documents, schedules
• PROCESSING: document management,
     scheduling, communication
• OUTPUTS: documents; schedules
• USERS: clerical workers

EXAMPLE: document imaging system                   11
Knowledge Work Systems (KWS)

 Information system that aids knowledge workers in
the creation and integration of new knowledge in
the organization.

•TYPE: Knowledge-level
• INPUTS: design specifications
• PROCESSING: modelling
• OUTPUTS: designs, graphics
• USERS: technical staff; professionals

EXAMPLE: Engineering workstations

                                                12
Decision Support Systems (DSS)

 Information system at the management level of an
organization that combines data and sophisticated
analytical models or data analysis tools to support
semi-structured and unstructured decision making.

•TYPE: Management-level
• INPUTS: low volume data
• PROCESSING: simulations, analysis
• OUTPUTS: decision analysis
• USERS: professionals, staff managers
• DECISION-MAKING: semi-structured

EXAMPLE: sales region analysis                   13
Characteristics of Decision-Support
   Systems
1. DSS offer users flexibility, adaptability, and a
quick response.
2. DSS operate with little or no assistance from
professional programmers.
3. DSS provide support for decisions and problems
whose solutions cannot be specified in advance.
4. DSS use sophisticated data analysis and
modelling tools.
                                                      14
Management Information Systems
                   (MIS)

Information system at the management level of an
organization that serves the functions of planning,
controlling, and decision making by providing routine
summary and exception reports.

•TYPE: Management-level
•INPUTS: high volume data
•PROCESSING: simple models
•OUTPUTS: summary reports
•USERS: middle managers
•DECISION-MAKING: structured to semi-structured
EXAMPLE: annual budgeting
                                                        15
Characteristics of Management information
Systems
 1. MIS support structured decisions at the
   operational and management control levels.
   However, they are also useful for planning
   purposes of senior management staff.
 2. MIS are generally reporting and control oriented.
   They are designed to report on existing operations
   and therefore to help provide day-to-day control of
   operations.
 3. MIS rely an existing corporate data-and data flows.
 4. MIS have little analytical capability.
 5. MIS generally aid in decision making using past
   and present data.
 6. MIS are relatively inflexible.
 7. MIS have an internal rather than an external 16
Executive Support Systems (ESS)

 Information system at the strategic level of an
organization that address unstructured decision
making through advanced graphics and
communications.
 TYPE: Strategic level
• INPUTS: aggregate data; internal and external
• PROCESSING: interactive
• OUTPUTS: projections
• USERS: senior managers
• DECISION-MAKING: highly unstructured

EXAMPLE: 5 year operating plan
                                                   17
Model of a Typical Executive Support
         System
                                        E SS
                                        w o r k s t at i o n

                                                                  Me n u s
                                                                  Graph ics
                                                                  C om m u n ication s
                                                                  Local proce s s in g




E SS                    In t e r n al D at a              E xt e r n al D at a
                                                                                         E SS
w o r k s t at i o n
                        TP S /M IS D at a                  D o w J o ne s                w o r k s t at i o n
                        F i n an c i al D at a             G al l u p P o l l
                        O ffi c e S ys t e m s             S t an d ar d &
                        M o de l i ng /                    P o o r 's
 Me n u s               an al ys i s                                                        Me n u s
 Graph ics                                                                                  Graph ics
 C om m u n ication s                                                                       C om m u n ication s
 Local proce s s in g                                                                       Local proce s s in g
                                                                                                            18
Major Types of Information Systems
T YPE S O F SYST E M S


                                                                          S t ra t e g ic L e v e l S y s t e m s
    E SS
                                                    5 -ye ar          5 -ye ar              5 -ye ar         P ro fit     M anpo w e r
                                                  o p e ra t in g    budg e t           s a le s t re n d p la n n in g    p la n n in g
                                                      p la n      fo re c a s t in g fo re c a s t in g




                                                                      M an ag e m e n t-L e v e l S ys te m s
                     S a le s                    I n v e n t o ry             A nnual                 C a p it a l                      R e lo c a t io n
  M IS
                     m anag e m e nt             C o n t ro l                 b u d g e t in g        I n v e s t m e n t a n a ly s is a n a ly s is
                                                                                                           P ric in g /p ro fit a b ilit y C o n t ra c t c o s t
  D SS               S a le s re g io n           P ro d u c t io n               Cost
                                                                                                           a n a ly s is                   a n a ly s is
                     a n a ly s is                S c h e d u lin g               a n a ly s is




                                                                       K n o w le d g e - L e v e l S y s t e m s
   KWS                E n g in e e rin g                                    G ra p h ic s                                                 M a n a g e ria l
                      w o rk s t a t io n s                                 w o rk s t a t io n s                                         w o rk s t a t io n s
   OAS                W o rd                                                D o cum e nt                                                 E le c t ro n ic
                      p ro c e s s in g                                     I m a g in g                                                 C a le n d a rs




                                                                       O p e ra t io n a l L e v e l S y s t e m s
                                      M a c h in e c o n t ro l           S e c u rit ie s           P a y ro ll                     C o m p e n s a t io n
TPS                                                                       t ra d in g
         O rd e r T ra c k in g       P la n t s c h e d u lin g                                   A c c o u n t s p a y a b le     T ra in in g & d e v e lo p m e n t
           O rd e r p ro c e s s in g M a t e ria l m o v e m e n t C a s h                         A c c o u n t s re c e iv a b le E m p lo y e e re c o rd k e e p in g
                                      c o n t ro l                  m anag e m e nt


           S a le s a n d
           m a rk e t in g
                                          M a n u fa c t u rin g          F in a n c e              A c c o u n t in g                 H um an
                                                                                                                                       R e s o u rc e s
                                                                                                                                                                    19
Relationship between different IS

                                     ESS



           MIS                                             DSS




                 KWS/
                                                       TPS
                 OAS
TPS is a major producer of information for other systems         20
Classification of IS
        by Organizational Structure
   Departmental Information Systems
   Enterprise Information System
   Inter-organizational Systems
       NYCE
       SABRE or APOLLO




                                       21
Classification of IS
      by Functional Area
   The accounting information system
   The finance information system
   The manufacturing (operations, production)
    information system
   The marketing information system
   The human resources information system



                                             22
Sales & Marketing Systems
           Systems that help the firm identify customers
            for the firm’s products or services, develop
            products and services to meet customer’s
            needs, promote products and services, sell
            the products and services, and provide
            ongoing customer support.
                                   EXAMPLES
System              Description                            Organizational Level
Order processing    Enter, process, and track orders       Operational
Market analysis     Identify customers and markets using   Knowledge
                    data on demographics, markets,
                    consumer behavior, and trends
Pricing analysis    Determine prices for products          Management
                    and services


                                                                            23
Manufacturing and Production Systems
            Systems that deal with the
             planning, development, and production
             of products and services and with
             controlling the flow of production.
                                       Examples
System                      Description                       Organizational Level
Machine control             Control the actions of machines   Operational
                            and equipment
Computer-aided design (CAD) Design new products using         Knowledge
                            the computer
Production planning         Decide when and how many          Management
                            products should be produced
Facilities location         Decide where to locate new        Strategic
                            production facilities



                                                                              24
Finance and Accounting Systems

             Systems that keep track of the firm’s
              financial assets and fund flows.
                                    Examples
       System                      Description                   Organizational Level
Accounts receivable Track money owed the firm                    Operational
Portfolio analysis  Design the firm's portfolio of investments   Knowledge
Budgeting           Prepare short-term budgets                   Management
Profit planning     Plan long-term profits                       Strategic




                                                                                 25
Human Resources Systems
            Systems that maintain employee
             records; Track employee skills, job
             performance, and training; And support
             planning for employee compensation
             and career development.
                                          Examples
          System                         Description               Organizational Level
Training and development Track employae training, skills,          Operational
                         and performance appraisals
Career pathing           Design career paths for employees         Knowledge
Compensation analysis    Monitor the range and distribution        Management
                         ofemployee wages, salaries, and bene6cs
Human resources planning Plan the long-term labor force needs      Strategic
                         of the organization




                                                                                  26
Examples of Business Processes

Functional Area              Business Process
Manufacturing and production Assembling the product
                             Checking for quality
                             Producing bills of materials
Sales and marketing          Identifying customers
                             Making customers aware of the product
                             Selling the product
Finance and accounting       paying creditors
                             Creating financial statements
                             Managing cash accounts
Human resources              Hiring employees
                             Evaluating employees' job performance
                             Enrolling employees in benefits plans


                                                                     27
The Order Fulfillment Process (F 2.12)


                           Generate   Subm it
        Sales
                            Order     Order




  Ac c ounting                                  Chec k   Approve             Generate
                                                Credit    Credit             Invoic e




  M a n uf a c t ur in g                                       As s em ble         Ship
  & P r o duc t io n                                           Produc t           Produc t




                                                                                         28
Customer Relationship Management

                                Customer relationship management
                                 Business and technology discipline to
                                 coordinate alt of the business processes
  Sa le s
     T e le p h o n e sa le s
                                 for dealing with customers.
     W e b sa le s
     F ie ld sa le s
     R e t a il sa le s
                                                   Unified view of c ustom ers
M a r k e t in g
                                                   Consistent m essage to c ustom ers
   C a m p a ign da t a
   Co n t en t                                     End-to-end c ustom er c are
   D a t a a n a ly sis                            Long-term c ustom er relationships
 C ust o m e r Se r v ic e                         Identific ation of best c ustom ers
    C a ll c e n t e r da t a
    W e b se lf se r v ic e da t a
    F ie ld se r v ic e da t a
    W ir e le ss da t a

                                                                                         29
Customer Relationship Management
   Supply chain management Integration of
    supplier, distributor, and customer logistics
    requirements into one cohesive process.
   Supply chain Network of facilities for
    procuring materials, transforming raw
    materials into finished products,' and
    distributing finished produce to customers.

            Capac ity, inventory level, delivery sc hedule, paym ent term s

                                                          Retail
      Supplier      Manufac turer      Distributor                      Custom er
                                                          Outlet

          Orders, return requests, repair and servic e requests, paym ents
                                                                                    30
HOW INFORMATION SYSTEMS CAN
FACILITATE SUPPLY CHAIN
MANAGEMENT
    Information systems can help participants in
    the supply chain:
   Decide when and what to produce, store, and
    move
   Rapidly communicate orders Track the status of
    orders
   Check inventory availability and monitor
    inventory levels
   Track shipments
   Plan production based on actual customer demand
   Rapidly communicate changes in product design 31
Enterprise Systems

   Firm wide information systems that
    integrate key business processes so
    that information can flow freely
    between different parts of the firm.




                                           32
Traditional View of Systems (F. 2.15)

                                                          Busine ss Functions

                                                                                Mark e ting and     Hum an
                            Manufacturing   Accounting           Finance
                                                                                    Sale s         Re source s
  O rg a n iza t io n a l




                                                                                                                  O rg a n iza t io n a l
    B o u n da rie s




                                                                                                                    B o u n da rie s
                              Busine ss     Busine ss           Busine ss          Busine ss       Busine ss
                              Proce sse s   Proce sse s         Proce sse s        Proce sse s     Proce sse s

                                                                                                     Human
                            Manufacturing   Accounting          Finance         Mark e ting and
                                                                                                   Res ources
                              Syste m s      Syste m s          Syste m s       Sale s Syste m s    S ys tems

Ve ndors                                                  Inform ation Syste m s                                 Custom e rs




                                                                                                                                     33
Enterprise Systems (F. 2.16)


        Man u factu rin g                                                A ccou n tin g


                                       En te rpris e S ys te m
                 O rgan ization al




                                                                             O rgan ization al
                                          Bu s in e s s Proce s s
                   Bou n darie s




                                                                               Bou n darie s
                                          Bu s in e s s Proce s s
   V e n dors                             Bu s in e s s Proce s s                            C u s tom e rs
                                     En te rpris e -wide bu s in e s s
                                               proce s s e s




 Hu m an
                                              S ale s an d                                       Fin an ce
R e s ou rce s
                                              Mark e tin g
                                                                                                              34
Benefits and Challenges of
Enterprise Systems
    Benefits
        Firm structure and organization: One Organization
        Management: Firm wide Knowledge-based
         Management Processes
        Technology: Unified Platform
        Business: More Efficient Operations and Customer-
         driven Business Processes
    Challenges
        Daunting Implementation
        High Up-front Costs and Future Benefits
        Inflexibility


                                                     35
Extended Enterprises

   Extended Enterprises: Networks linking
    systems of multiple firms in an industry. Also
    called extended enterprises.
   Vertical industrial networks Networks for
    integrating the operations of a firm with its
    suppliers.
   Horizontal industrial networks Networks
    for linking firms across an entire industry.



                                                36
Industrial Networks (F. 2.17)

                              Horizon tal in du s trial n e twork

F irms               F ir m         F ir m           F ir m          F ir m
in a s in g le         1              2                3               4
in d u s t ry
                           Firm value c hains and enterprise systems
                                                                               Industry
                                                                               value
                                       Industrial Netw orks
                                                                               c hain


 Firms in            F ir m        S upplie         S upplie        S upplie
 c omplementary                        r                r               r
                       1
                                      1                2               3
 business
                              V e rtical in du s trial n e twork




                                                                                   37

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Ch2 unit 3 & 4

  • 1. Chapter 2: Information Systems in the Enterprise 1
  • 2. Reading Notes for Chapter 2 in the textbook The chapter introduces six types of information systems. Figure 2.1 and table 2.1 give an overall picture of organizations and how different types of information systems serve them. Figure 2.2 depicts different types of information systems and how they relate to one another (Figure 2.9 as well). Section 2.2 examines information systems from a functional view of an organization: Sales and marketing systems, manufacturing and production systems, finance and accounting systems, and human resources systems. Read this section carefully to develop an understanding of how information systems serve different functions of an organization. 2
  • 3. Reading Notes for Chapter 2 in the textbook - Continued Read section 2.3 carefully to understand integration of functions and business processes. Figure 2.12 illustrates a cross-functional business process. Pay also attention to customer relationship management and enterprise systems that are current trends in business. Contrast Figure 2.15 and 2.16. Extended enterprises and industrial networks are also recent trends and would not be possible without the support of information technology. 3
  • 4. KINDS OF INFORMATION SYSTEMS  Organizational Hierarchy  Organizational Levels  Information Systems 4
  • 5. KINDS OF INFORMATION SYSTEMS KIND OF SYSTEM GROUPS SERVED STRATEGIC LEVEL SENIOR MANAGERS MANAGEMENT LEVEL MIDDLE MANAGERS KNOWLEDGE LEVEL KNOWLEDGE & DATA WORKERS OPERATIONAL OPERATIONAL LEVEL MANAGERS SALES & MANUFACTURING FINANCE ACCOUNTING HUMAN MARKETING & ENGINEERING RESOURCES 5
  • 6. Four General Kinds of IS  Operational-level systems  support operational managers by monitoring the day-to-day’s elementary activities and transactions of the organization. e.g. TPS.  Knowledge-level systems  support knowledge and data workers in designing products, distributing information, and coping with paperwork in an organization. e.g. KWS, OAS  Management-level systems  support the monitoring, controlling, decision- making, and administrative activities of middle managers. e.g. MIS, DSS  Strategic-level systems  support long-range planning activities of senior management. e.g. ESS 6
  • 7. A Framework for IS (with respect to support provided) • Executive Support Systems (ESS) • Management Information Systems (MIS) • Decision Support Systems (DSS) • Knowledge Work Systems (KWS) • Office Automation Systems (OAS) • Transaction Processing Systems (TPS) 7
  • 8. Transaction Processing Systems (TPS) Computerized system that performs and records the daily routine transactions necessary to conduct the business; these systems serve the operational level of the organization • TYPE: Operational-level • INPUTS: transactions, events • PROCESSING: updating • OUTPUTS: detailed reports • USERS: operations personnel, supervisors • DECISION-MAKING: highly structured EXAMPLE: payroll, accounts payable 8
  • 9. A Symbolic Representation for a payroll TPS Em ploye e data (variou s de partm e n ts ) To ge n e ral le dge r: wage s an d s alarie s Man age m e n t P ayr o l l Sys te m R e ports Gove rn m e n t docu m e n ts P ayr o l l m as te r Em ploye e ch e ck s fi l e O n -lin e qu e rie s 9
  • 10. Typical Applications of TPS TYPE OF TPS SYSTEM Sales/ Manufacturing! Finance/ Human Other types marketing production accounting resources (e.g., university) systems systems systems systems Major functions Sales management Scheduling Budgeting Personnel recard Admissions of system Market research Purchasing General ledger Benefits Grade records Promotion Shipping/receiving Billing Cornpensation Course records Pricing Engineering Cost accounting Labor relations Alumni New products Operations Training Major Sales order Materials resource General ledger Payroll Registration system application information system planning systems systems Market research Purchase order Accounts Employee records Student transcript system control systems receivable/payable system Pricing system Engineering Budgeting Benefit systems Curriculum class systems control systems Quality control Funds managementCareer path Alumni benefactor systems systems systems system 10
  • 11. Office Automation Systems (OAS) Computer system, such as word processing, electronic mail system, and scheduling system, that is designed to increase the productivity of data workers in the office. • TYPE: Knowledge-level • INPUTS: documents, schedules • PROCESSING: document management, scheduling, communication • OUTPUTS: documents; schedules • USERS: clerical workers EXAMPLE: document imaging system 11
  • 12. Knowledge Work Systems (KWS) Information system that aids knowledge workers in the creation and integration of new knowledge in the organization. •TYPE: Knowledge-level • INPUTS: design specifications • PROCESSING: modelling • OUTPUTS: designs, graphics • USERS: technical staff; professionals EXAMPLE: Engineering workstations 12
  • 13. Decision Support Systems (DSS) Information system at the management level of an organization that combines data and sophisticated analytical models or data analysis tools to support semi-structured and unstructured decision making. •TYPE: Management-level • INPUTS: low volume data • PROCESSING: simulations, analysis • OUTPUTS: decision analysis • USERS: professionals, staff managers • DECISION-MAKING: semi-structured EXAMPLE: sales region analysis 13
  • 14. Characteristics of Decision-Support Systems 1. DSS offer users flexibility, adaptability, and a quick response. 2. DSS operate with little or no assistance from professional programmers. 3. DSS provide support for decisions and problems whose solutions cannot be specified in advance. 4. DSS use sophisticated data analysis and modelling tools. 14
  • 15. Management Information Systems (MIS) Information system at the management level of an organization that serves the functions of planning, controlling, and decision making by providing routine summary and exception reports. •TYPE: Management-level •INPUTS: high volume data •PROCESSING: simple models •OUTPUTS: summary reports •USERS: middle managers •DECISION-MAKING: structured to semi-structured EXAMPLE: annual budgeting 15
  • 16. Characteristics of Management information Systems 1. MIS support structured decisions at the operational and management control levels. However, they are also useful for planning purposes of senior management staff. 2. MIS are generally reporting and control oriented. They are designed to report on existing operations and therefore to help provide day-to-day control of operations. 3. MIS rely an existing corporate data-and data flows. 4. MIS have little analytical capability. 5. MIS generally aid in decision making using past and present data. 6. MIS are relatively inflexible. 7. MIS have an internal rather than an external 16
  • 17. Executive Support Systems (ESS) Information system at the strategic level of an organization that address unstructured decision making through advanced graphics and communications. TYPE: Strategic level • INPUTS: aggregate data; internal and external • PROCESSING: interactive • OUTPUTS: projections • USERS: senior managers • DECISION-MAKING: highly unstructured EXAMPLE: 5 year operating plan 17
  • 18. Model of a Typical Executive Support System E SS w o r k s t at i o n Me n u s Graph ics C om m u n ication s Local proce s s in g E SS In t e r n al D at a E xt e r n al D at a E SS w o r k s t at i o n TP S /M IS D at a D o w J o ne s w o r k s t at i o n F i n an c i al D at a G al l u p P o l l O ffi c e S ys t e m s S t an d ar d & M o de l i ng / P o o r 's Me n u s an al ys i s Me n u s Graph ics Graph ics C om m u n ication s C om m u n ication s Local proce s s in g Local proce s s in g 18
  • 19. Major Types of Information Systems T YPE S O F SYST E M S S t ra t e g ic L e v e l S y s t e m s E SS 5 -ye ar 5 -ye ar 5 -ye ar P ro fit M anpo w e r o p e ra t in g budg e t s a le s t re n d p la n n in g p la n n in g p la n fo re c a s t in g fo re c a s t in g M an ag e m e n t-L e v e l S ys te m s S a le s I n v e n t o ry A nnual C a p it a l R e lo c a t io n M IS m anag e m e nt C o n t ro l b u d g e t in g I n v e s t m e n t a n a ly s is a n a ly s is P ric in g /p ro fit a b ilit y C o n t ra c t c o s t D SS S a le s re g io n P ro d u c t io n Cost a n a ly s is a n a ly s is a n a ly s is S c h e d u lin g a n a ly s is K n o w le d g e - L e v e l S y s t e m s KWS E n g in e e rin g G ra p h ic s M a n a g e ria l w o rk s t a t io n s w o rk s t a t io n s w o rk s t a t io n s OAS W o rd D o cum e nt E le c t ro n ic p ro c e s s in g I m a g in g C a le n d a rs O p e ra t io n a l L e v e l S y s t e m s M a c h in e c o n t ro l S e c u rit ie s P a y ro ll C o m p e n s a t io n TPS t ra d in g O rd e r T ra c k in g P la n t s c h e d u lin g A c c o u n t s p a y a b le T ra in in g & d e v e lo p m e n t O rd e r p ro c e s s in g M a t e ria l m o v e m e n t C a s h A c c o u n t s re c e iv a b le E m p lo y e e re c o rd k e e p in g c o n t ro l m anag e m e nt S a le s a n d m a rk e t in g M a n u fa c t u rin g F in a n c e A c c o u n t in g H um an R e s o u rc e s 19
  • 20. Relationship between different IS ESS MIS DSS KWS/ TPS OAS TPS is a major producer of information for other systems 20
  • 21. Classification of IS by Organizational Structure  Departmental Information Systems  Enterprise Information System  Inter-organizational Systems  NYCE  SABRE or APOLLO 21
  • 22. Classification of IS by Functional Area  The accounting information system  The finance information system  The manufacturing (operations, production) information system  The marketing information system  The human resources information system 22
  • 23. Sales & Marketing Systems  Systems that help the firm identify customers for the firm’s products or services, develop products and services to meet customer’s needs, promote products and services, sell the products and services, and provide ongoing customer support. EXAMPLES System Description Organizational Level Order processing Enter, process, and track orders Operational Market analysis Identify customers and markets using Knowledge data on demographics, markets, consumer behavior, and trends Pricing analysis Determine prices for products Management and services 23
  • 24. Manufacturing and Production Systems  Systems that deal with the planning, development, and production of products and services and with controlling the flow of production. Examples System Description Organizational Level Machine control Control the actions of machines Operational and equipment Computer-aided design (CAD) Design new products using Knowledge the computer Production planning Decide when and how many Management products should be produced Facilities location Decide where to locate new Strategic production facilities 24
  • 25. Finance and Accounting Systems  Systems that keep track of the firm’s financial assets and fund flows. Examples System Description Organizational Level Accounts receivable Track money owed the firm Operational Portfolio analysis Design the firm's portfolio of investments Knowledge Budgeting Prepare short-term budgets Management Profit planning Plan long-term profits Strategic 25
  • 26. Human Resources Systems  Systems that maintain employee records; Track employee skills, job performance, and training; And support planning for employee compensation and career development. Examples System Description Organizational Level Training and development Track employae training, skills, Operational and performance appraisals Career pathing Design career paths for employees Knowledge Compensation analysis Monitor the range and distribution Management ofemployee wages, salaries, and bene6cs Human resources planning Plan the long-term labor force needs Strategic of the organization 26
  • 27. Examples of Business Processes Functional Area Business Process Manufacturing and production Assembling the product Checking for quality Producing bills of materials Sales and marketing Identifying customers Making customers aware of the product Selling the product Finance and accounting paying creditors Creating financial statements Managing cash accounts Human resources Hiring employees Evaluating employees' job performance Enrolling employees in benefits plans 27
  • 28. The Order Fulfillment Process (F 2.12) Generate Subm it Sales Order Order Ac c ounting Chec k Approve Generate Credit Credit Invoic e M a n uf a c t ur in g As s em ble Ship & P r o duc t io n Produc t Produc t 28
  • 29. Customer Relationship Management  Customer relationship management Business and technology discipline to coordinate alt of the business processes Sa le s T e le p h o n e sa le s for dealing with customers. W e b sa le s F ie ld sa le s R e t a il sa le s Unified view of c ustom ers M a r k e t in g Consistent m essage to c ustom ers C a m p a ign da t a Co n t en t End-to-end c ustom er c are D a t a a n a ly sis Long-term c ustom er relationships C ust o m e r Se r v ic e Identific ation of best c ustom ers C a ll c e n t e r da t a W e b se lf se r v ic e da t a F ie ld se r v ic e da t a W ir e le ss da t a 29
  • 30. Customer Relationship Management  Supply chain management Integration of supplier, distributor, and customer logistics requirements into one cohesive process.  Supply chain Network of facilities for procuring materials, transforming raw materials into finished products,' and distributing finished produce to customers. Capac ity, inventory level, delivery sc hedule, paym ent term s Retail Supplier Manufac turer Distributor Custom er Outlet Orders, return requests, repair and servic e requests, paym ents 30
  • 31. HOW INFORMATION SYSTEMS CAN FACILITATE SUPPLY CHAIN MANAGEMENT Information systems can help participants in the supply chain:  Decide when and what to produce, store, and move  Rapidly communicate orders Track the status of orders  Check inventory availability and monitor inventory levels  Track shipments  Plan production based on actual customer demand  Rapidly communicate changes in product design 31
  • 32. Enterprise Systems  Firm wide information systems that integrate key business processes so that information can flow freely between different parts of the firm. 32
  • 33. Traditional View of Systems (F. 2.15) Busine ss Functions Mark e ting and Hum an Manufacturing Accounting Finance Sale s Re source s O rg a n iza t io n a l O rg a n iza t io n a l B o u n da rie s B o u n da rie s Busine ss Busine ss Busine ss Busine ss Busine ss Proce sse s Proce sse s Proce sse s Proce sse s Proce sse s Human Manufacturing Accounting Finance Mark e ting and Res ources Syste m s Syste m s Syste m s Sale s Syste m s S ys tems Ve ndors Inform ation Syste m s Custom e rs 33
  • 34. Enterprise Systems (F. 2.16) Man u factu rin g A ccou n tin g En te rpris e S ys te m O rgan ization al O rgan ization al Bu s in e s s Proce s s Bou n darie s Bou n darie s Bu s in e s s Proce s s V e n dors Bu s in e s s Proce s s C u s tom e rs En te rpris e -wide bu s in e s s proce s s e s Hu m an S ale s an d Fin an ce R e s ou rce s Mark e tin g 34
  • 35. Benefits and Challenges of Enterprise Systems  Benefits  Firm structure and organization: One Organization  Management: Firm wide Knowledge-based Management Processes  Technology: Unified Platform  Business: More Efficient Operations and Customer- driven Business Processes  Challenges  Daunting Implementation  High Up-front Costs and Future Benefits  Inflexibility 35
  • 36. Extended Enterprises  Extended Enterprises: Networks linking systems of multiple firms in an industry. Also called extended enterprises.  Vertical industrial networks Networks for integrating the operations of a firm with its suppliers.  Horizontal industrial networks Networks for linking firms across an entire industry. 36
  • 37. Industrial Networks (F. 2.17) Horizon tal in du s trial n e twork F irms F ir m F ir m F ir m F ir m in a s in g le 1 2 3 4 in d u s t ry Firm value c hains and enterprise systems Industry value Industrial Netw orks c hain Firms in F ir m S upplie S upplie S upplie c omplementary r r r 1 1 2 3 business V e rtical in du s trial n e twork 37