Priyank Patel

Greater Chicago Area, IL United States

Candidate for MFA

A clear understanding of Design Research, Design Strategy, Brand Proposition and Development. Focused on awareness and market positioning, competitive review, personas development, narrative - theme - style and development of transmedia components. Design Strategy The concepts of storytelling, psychology, and the collective human consciousness all play a significant role in a great design’s ability to connect with an audience and effectively deliver a message. Implement various methods of successful design campaigns, including research, client communications, and team dynamics. Brand Development Branding extends far beyond just a company’s logo; it’s a highly involved, underly...