SEO (Search Engine Optimization) is, as the name implies, the optimization of a website for the search engines. This involves making a website search engine “friendly”, using proper linking techniques to aid the spiders in determining your site’s relevance and optimizing offsite strategy for affecting natural placement.

1. Introduction to SEO

14. Sample Site Analysis

15. Sample Site Analysis

16. Sample Site Analysis Page Area Description / Recommendation Page Title All page titles are “Aegis Metal Framing.” Each page should have a unique, focused title relevant to the content and should incorporate specific keywords. Make the title read like a newspaper headline. Don’t target your company name. Section A These navigation buttons are graphics and will not be read by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers. Section B This is the only text on the home page that the crawler can read. Unfortunately it is a 9 point font. Some search engines consider very small fonts (below 10 point) to be spam and will ignore it. The font should be increased to 10 or 11 point. Section C This is the site navigation menu. All items are graphics (rather than text) and are ignored by the crawlers. Include a second, text navigation system at the bottom of the page for the crawlers. Section D This company contact information is important, but it isn’t indexed since it is a graphic. This should be changed to plain text.