This year marks 10 years in SEO for Patrick who will be reflecting on some of the (many) mistakes he’s made over the years, and what he’s learnt from each and every one. He’ll be openly sharing the realities of managing and growing an agency with the audience, showing warts and all the challenges he’s faced in the last 10 years. The audience can learn the lessons from these mistakes and take away some actionable tips too.
28. 28
@patlangridge #brightonSEO
This graph shows the site has seen
some big visibility drops around
Google updates. They’ve dropped
around 70% in visibility comparing
their most visible point to now.
29. 29
@patlangridge #brightonSEO
This graph shows the site has seen
some big visibility drops around
Google updates. They’ve dropped
around 70% in visibility comparing
their most visible point to now.
What is ‘visibility’?
Is that a score I need to
improve? What is a good
score?
31. 31
@patlangridge #brightonSEO
They look to have been hit by
Panda, Medic and Penguin in
the past, so their content and
links need investigating.
WTF are Panda,
Medic and
Penguin?!
33. 33
@patlangridge #brightonSEO
More recently they’ve been
affected by several core
updates, so we’d want to audit
their E-A-T, especially if they
are a YMYL site.
I don’t know what a core
update is, nor what those
acronyms mean…
83. No pictures.
Boring
Too standard looking
Text not exciting.
All over the page.
Far too wordy.
Would never read that lot.
83
@patlangridge #brightonSEO
84. I am not happy with the levels of work or
service we are getting and would like to
give notice that we will be ending our
contract at the end of the month.
84
@patlangridge #brightonSEO
85. The fact that they don't ask themselves
any questions when it comes to this is
just facking mindblowing (sry for the
language but I don't have any other
words for it)
85
@patlangridge #brightonSEO
86. Thanks for coming back to me today.
The performance is very disappointing
and quite frankly your comment about
usefulness in future years is a joke.
86
@patlangridge #brightonSEO
87. Thanks.
Now you show your real face.
Stop your services right now.
Our lawyers are working on your
proposal.
87
@patlangridge #brightonSEO