- The audience research survey had a bias towards teenagers aged 16-18 who made up 23 of the 31 respondents.
- 22 respondents were Black/African/Caribbean/Black British so cultural influences on music tastes may differ across generations.
- 67% of respondents were female, which could impact preferences for genres like comedy and romance over horror.
- The top 3 ways respondents learn about movies were TV, social media, and word of mouth, reflecting common teenage media exposure.
- The results validated the filmmakers' understanding of their target teenage/young adult audience and horror genre expectations.
2. Analysis of Audience Research
In our audience research, our first set of questions were mainly about our audience, our intentions
were to find out the demographics of our audience
23 of the people we asked were aged 16-18,
making the results less varied as we would
have hoped. Meaning that the results in the
questions we asked could be slightly more
biased where the answers provided would
tend to be more favoured towards a teenager
or a young adult’s point of view.
22 out of the 31 people asked were
Black/African/Carribean/Black British, this
might have some implications on taste in
music as they may be influenced by culture.
However as most of the participants are of
the younger audience, meaning that they
could be the second or third generation in
their family, their tastes may differ and
may not be as culturally influenced, and
that their tastes are more influenced by
their own judgement, trends in social
media and influences within their social
groups.
67% of the people we had asked were Female. This could
have an affect on our results as it is stereotypical of girls to
be more favoured towards lighthearted movies, typically
movies from the comedy genre or romance genre,
whereas boys tend to like films from the horror genre or
adventure and action genre. This is only theoretical as
what is stated above is an overgeneralisation. But in the
prompted question where we ask for opinions about
horror films, if there are some participants who cannot
answer, we are able to explain as to why.
3. The top three answers wereTV, Social Media, andWord
of Mouth. We expected these results when we saw the
amount of teenagers that had answered the
questionnaire as most modern teenagers expose
themselves a lot toTV and their mobile phones. Also a
lot of emphasis is put into social groups which can
explain as why theWord of Mouth is an important
method of ‘advertising’
In my honest opinion, this question should have been
earlier on in the questionnaire as it lets us know more
of our audience, but looking at the statistics, we have
people who In simpler terms, love watching movies, so
we can say that the results we obtain from them are
reliable
4. I liked what the people have said regarding on what they expect however it
was nothing new to us because most of the members in my group are regular
watchers of horror films, also our genre research included, there was not
much we could get from their comments, but it was still very good feedback
as it did solidify what we already new and had made us more confident in the
direction our trailer was going at the time, and incited any development it
needed.
5. Explanations of the results such as the number of females being more than males, in all honesty that
was expected as the college we go to, there are more female students than male students.This also
explains the massive amount of a teenagers in the survey, as most of the people we asked had come
from the college and were friends of ours.
So in the future if we were to do more audience research in the form of a survey, we would ask a larger
number of people and that there was a more variety in terms of demographics (age, ethnicity etc.)
However I am not saying that the results are useless because the answers which they gave, were what
we were looking for; they knew what to expect from a typical horror movie and they seemed like a
good sample because it illustrated how most teenagers consume a lot of film. So from all of that we
then concluded that our target audience were to be towards teenagers and young adults. I did not
believe that the other demographics such as ethnicity played a part in what type of movie people liked
watching. As movies tends to be a product that almost everyone has consumed, whereas age typically
is what ‘determines’ the type of film you would watch. So with that thinking, we them made it so our
trailer resonated with the teenager to young adult audience.
I do believe we were fairly successful at that as in our audience feedback where we showed our trailers
to some students, they enjoyed the trailer and have said that they would watch it.
