Thematic analysis is a qualitative research method that involves identifying patterns in data and organizing them into themes. It involves coding the data to categorize and identify major themes. Imagineering is summarized as a blend of creativity/imagination and engineering/technical knowledge that is used by Disney and others to design theme parks, attractions, and other experiences through applying existing scientific knowledge.

1. Analyzing
is
organizing
Thursday, 17 November 2011
Patrick Heesen

2. Analyzing
is organizing
What is thematic analysis?
Thematic analysis is a qualitative research
method of analyzing data by indentifying patterns
and organizing them into themes. It’s used in
social science for studying the content
of communication and is an empirical approach to
things that seeks to be categorized and coded to
organize and indentify the major themes.

3. Analyzing
is organizing
How does it work?

4. Analyzing
is organizing
Let’s do a quick & dirty thematic analysis on the
question what is imagineering?
Step 1) Google what is imagineering
Step 2) Select what is relevant
Step 3) Find code, theme, count and analylize
Step 4) Make a map and analylize what matters

5. I•mag•i•neer’•ing (i-maj’e-nir’ing) n. 1a. Analyzing
a blend of creative imagination and is organizing
technical know-how. 1b. Such combination
utilized in creation, usually of Disney
theme parks attractions. See Disneyland
(CA), Walt Disney World Resort (FL), Tokyo
Disneyland (Japan), or Euro Disneyland
(France). [ME imaginer <Imagineor <Lat
Imaginaritor < Imagenium, design skill.]
Imagineering is a fusion of imagination and engineering
that helps learners visualize problem solutions using
existing scientific knowledge.syberworks.com
Imagineering is a blend word between imagination and
engineering. Imagineering is value creation and value
innovation from the experience perspective, is an
approach towards value creation attuned to the
creative economy. It is a way to create a new,
appealing ‘lens’ to find ‘a blue ocean of uncontested
market space’ that inspires all stakeholders to co-
create. In other words, Imagineering is the design
process by which an imaginative artifact is brought
into existence that can mobilize people in a
generative way. imagineeringacademy.nl

6. Disney theme parks are born from what Walt Disney Analyzing
Company calls "imagineering." The Walt Disney is organizing
Imagineering (WDI) subsidy of the company deals
with creating parks that are functional,
innovative, creative and artistic. Walt Disney
himself described imagineering as "The blending
of creative imagination and technical know-how."
WDI is responsible for creating the first ride
that included animatronic characters--Pirates of
the Carribean. It is also credited with creating
the first monorail system in the United States,
and it was behind much of the magic that brought
Disneyland to life. Ehow.com
Imagineering is a portmanteau word which combines imagination
and engineering. The term is most often associated with the Disney
corporation, which maintains an enormous staff of imagineers to
design new rides, resorts, water parks, hotels, theme parks,
branded cruise ships, and other Disney real estate holdings. It
also applies to other industries where staffs of highly trained
individuals work together to develop and execute a concept, usually
on a large scale like a theme park or branded
hotel. Imagineering is a demanding, fun, and interesting career,
and people with all sorts of skills can become part of
an imagineering team. wisegeek.com

7. Analyzing
Thematic Map is organizing
Creativity (3)
Imagination
(5) Artifact (1)
Experience (3)
Design process(2)
Engineering
(5) Knowledge(3)
Value Creation(2) Co-creation (1)
Innovation Problem Solution (1)
(3)
Concept (3)

8. Analyzing
is organizing
Realize!
Thematic analysis heavenly relies on the researcher’s
interpretation and how he codes the themes based on the
lens through which he sees the world. Language plays a
prominent role in the way we order the themes and give
sense to it.
technical know-how
=
Knowledge
or
engineering
?

9. Analyzing
is organizing
Organize based on theme’s
to Analyze what matters!
Thanks for your attention