3. My six points Don’t limit yourself This is a conversation Don’t be scared of money You should try this at home Banning the blog Read more than you write
5. About me Editor and chief analyst of TheMediaBriefing.com – a new site for the media industry Entirely digital and online – no print legacy Work extensively with social media, building audience and communities I write analysis on the global media industry Curate and sort news – not just write it
6. Quick CV Graduated from TASC newspapers course in late 2006 Lots, and lots, of work experience Some amateur blogging Leeds University history grad before that Very involved in student newspaper I wanted to work “in newspapers” But it didn’t work out like that…
22. 2008 - First started blogging professionally. I haven’t stopped yet.
23. Joined as UK correspondent 2008, 2nd full-time UK reporter Working entirely online Writing news and analysis on UK/EU digital media econom Reporting news live as it happens throughout the day Big focus on financial reporting: company results, M&A Told to think creatively about presentation (graphics, slides, mashups, audio, video
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26. Freelance - 2010 Feature writer and news shifts for As well as my own site:
37. Decline of print Source: Guardian.co.uk, August 2010 (http://www.guardian.co.uk/media/organgrinder/2010/aug/25/long-fall-local-press)
38. …Don’t forget B2B Trade publishing is big business Largely transitioned to digital media There are jobs (compared to newspapers) It’s great training and good experience You learn the financial side of reporting Learn to write for a specific community
40. Dailymail.co.uk gets 10% of traffic from Facebook Increasingly, readers won’t come to your site to read what you write, but go to third party social sites like FB You want your readers to share you content online Twitter is a distribution platform for what you produce… … and a communication channel ... and a reporting tool … and a networking tool (as in, professional networking)
41. Paul Lewis, investigative journalist, The Guardian: "I wasn't convinced about Twitter at first, but it quickly turned out to be quite useful for investigating… Twitter is not just a website and not micro-blogging, it is an entirely different medium - like email, fax or even newspapers. The way in which information travels on Twitter - the shape of it - is different to anything that we've previously known.“ http://www.guardian.co.uk/media/pda/2010/mar/22/investigative-journalism-layer-reporting
42. 3. Don’t be scared of money Know your way around a balance sheet Profit and loss, profit and revenue
43. 4. Do try this at home The way to learn digital media skills is to do No book will tell you everything on Blogging Tweeting Video/audio html/javascript Data journalism skills Visualisations and mashups
46. 5. Ban the blog Blogging is great but it’s a bad word There is online publishing, there is offline publishing The blog is the platform: you can publish anything you like on a blog
49. 6. Read more than you write Read, read, and read Magazines, newspapers, watch TV news RSS reader Build a network of Twitter friends Use Delicious for bookmarking Be an expert in your field – stay ahead of the game Learn to track news + trends in real time
50. Last thing… This is a brilliant time to be a journalist More possibilities than ever if you grasp them We need you to write the future …So please do!
51. Links My Twitter advice: http://psmithjournalist.com/2010/12/what-i-learned-about-twitter-and-journalism-in-2010-tips-and-advice-from-a-compulsive-tweeter/ The Guardian’s data editor’s simple guide to using data: http://www.journalism.co.uk/skills/how-to-get-to-grips-with-data-journalism/s7/a542402/ Really good thoughts from Paul Bradshaw, Online Journalism Blog: http://onlinejournalismblog.com/2011/03/03/is-ice-cream-strawberry-inaugural-lecture-part-6-everything-ive-just-said-in-7-soundbites/
