Game marketing: A different kind of animal | Warsaw Growth Summit 2017

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The document discusses different approaches to game marketing. It notes that gaming has become a $99.6 billion industry in 2016 with 38% coming from mobile games. It emphasizes that marketing for games needs to focus on people rather than numbers and that events like PAX East are important. The document stresses that successful game marketing starts with having a good game and covers other aspects like pricing, communication, and distribution across markets and platforms.

Marketing

SINGLE-MINDED OPERATING MODEL
(thatkindaworks…)

$99.6 BILLION IN 2016
38% MOBILE PROJECTS

VIRTUAL|AUGMENTED|
SECOND SCREEN|ON THE GO

NEARLY 40% OF ALL STEAM
GAMES WERE RELEASED IN 2016
KOTAKU.COM

Nearly 40% Of All Steam Games Were Released In 2016
STEAMSPY.COM (via Kotaku)

32000 ACTIVE FANS
creating living community
not a ‚consumer base’
30-60% COVER BY
ORGANIC REACH
STEADY GROWTH
no paid aquisition
at any given moment
IMAGE BUILDING
& CUSTOMER SUPPORT

PRICING (competetiveness)
COMMUNICATION (real-time marketing)
DISTRIBUTION (markets/platforms)
AMONG THE OTHER ASPECTS…

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Game marketing: A different kind of animal | Warsaw Growth Summit 2017

2. DIFFERENT KIND OF ANIMAL GAME MARKETING

4. SINGLE-MINDED OPERATING MODEL (thatkindaworks…)

5. GAMING IS DIFFERENT GAMING

7. $99.6 BILLION IN 2016 38% MOBILE PROJECTS

8. VIRTUAL|AUGMENTED| SECOND SCREEN|ON THE GO

9. DIGITAL STICKS & STONES

10.

11. YOUR GAME IS A SERIOUS

12.

13. YOU NEED WELL ESTABLISHED STRATEGY

14. NEARLY 40% OF ALL STEAM GAMES WERE RELEASED IN 2016 KOTAKU.COM

15. Nearly 40% Of All Steam Games Were Released In 2016 STEAMSPY.COM (via Kotaku)

16.

17. MEDIA-WISE NUMBERS ARE SECONDARY

18. 54,249,434 subs 14,827,770,545 views

19. 54,249,434 subs 14,827,770,545 views

20. 54,249,434 subs 14,827,770,545 views

21. 2,255,439 subs 811,126,499 views

22. 2,255,439 subs 811,126,499 views

23. 2,255,439 subs 811,126,499 views

24. IT’S PEOPLE BUSINESS

25.

26. 32000 ACTIVE FANS creating living community not a ‚consumer base’ 30-60% COVER BY ORGANIC REACH STEADY GROWTH no paid aquisition at any given moment IMAGE BUILDING & CUSTOMER SUPPORT

27. EVENTS MATTER. A LOT.

28. PAX EAST0

29. YOU ARE NOT ALONE

30. PRICING (competetiveness) COMMUNICATION (real-time marketing) DISTRIBUTION (markets/platforms) AMONG THE OTHER ASPECTS…

31. MARKETING ALWAYS STARTS WITH A GAME

32.

33. I am @akawist