Getting social with photography collections: Powerhouse Museum’s approach to integrating photography into its digital strategy that includes online, into the gallery and back.

1. Getting social with photography collections
Powerhouse Museum
Paula Bray Manager, Visual & Digitisation
services
Twitter @paulabray

2. who are we?
Digital, social & emerging technologies

3. make a lot of stuff

4. cross-media
AttributionNoncommercial Some rights reserved by Derek K. Miller

5. multi
by angelsk

6. Digital is impacting on

7. Digital is impacting on

8. Be an ʻopenʼ Museum
– open to rich engagement, to new conversations
by ilmungo

9. new ways to engage with audiences
that may challenge, involve
ʻexperimentationʼ
by wader

10. dissolve‘boundaries’ between
exhibitions, programs, publications and web
by Rev. Xanatos Satanicos Bombasticos (ClintJCL)

11. Enable new interactions with visitors within our
‘spaces and online’

12. Increase the level of collection information
accessible through
‘open access’

13. what do we think?

14. 5 available
findable
it is where I am and where I look
online/web onsite/galleries
and
meaningful
I can understand it
offsite/community
usable/shareable
I can pass it on and share
responsive
to my interests, moods, location
by Seb Chan fresh+new(er)

15. who is our audience?

16. photography by Fanboy30
what does our audience want?

17. starting conversations
Marinco Kojdanovski

18. these shouldn’t be one way
by eternaltedium

19. don’t be slow ʻsnailʼ by Lastaii

20. access to content

21. datasets

22. API’s
by Robotconscience

23. innovation

24. geo-location
Flickr screen grab

25. participation onsite/online

26. citizen research

27. it’s about the connections
it’s about the
by teachingsagittarian

28. not ‘US’ or ‘THEM’
bitzi took his umbrella and left ✈

29. aim to go deep
Jean-Francois Lanzarone

30. our audience seeks personal connections
by tapioliller
no shouting

31. risks need to be taken
Photography by Jean-Francois Lanzarone

32. if projects fail + evaluate = learn
by Cornell University Library No known copyright restrictions

33. Visitor Cycle
revisitation
pre during post
web in gallery/handheld out/mobile/web
didactic highly social
highly social
controlled visitor-led
visitor-led
10% 1%
by Seb Chan fresh+new(er)

34. what have we done?

35. we use

36. we use

37. collection online 2006

38. 75,854
objects

39. 75,854
objects
81,000 images

40. Creative Commons license

41. cut and paste

45. Flip Explorer
gov 2.0 mashups
Notable Mashing Achievement
Book Flippers (Edward Untu, Zhang Yu) http://tinyurl.com/flipexplorer

47. zoomify

48. full screen size images

49. fine details

50. 193mb file

52. 2007 wanted to share our photographic
content to a broader audience

53. 2007 wanted to share our photographic
content to a broader audience

54. Flickr screen grab

59. vintage lol cat

60. Flickr screen grab
Flickr screen grab

61. 200 images from Tyrrell collection

62. high value
sydney centric
sold copies
rarely exhibited
no major publication
not known for photographic content
no measures
?

63. to
....make these collections even richer.
Flickr screen grab

64. &
get to know our community....
Flickr screen grab

65. in the first 4 weeks
40,000 views
230contacts
2500 + tags

66. in the first 4 weeks
40,000 views
230 contacts
2500 + tags
pull back to our website

68. 2 million
Flickr screen grab
over views

69. views are extremely high
4 fold compared to our website

70. it’s NOT just about the views
practicalowl

71. citizen research
the access
it’s the connections
the conversations
innovation

72. citizen research
the access
influenced onsite
experiences
it’s the connections
the conversations
innovation

73. we geo-map our images

74. innovation using our content
Paul Hagon
incredible

75. MOB-augmented reality on iphone/android
install Layar+ BuildAR

76. real time then and now

81. by Dan Hill
Modern Times exhibition: visitor created map

82. Flickr screen grab
Flickr screen grab
citizen location identification
?

83. Domain screen grab
Flickr screen grab
Flickr screen grab

84. connections +
we’ve made
started conversations with this contact
through our photography collections

85. Flickr screen grab
Flickr screen grab
Image courtesy Randwick City Library Services
Photography by Sutto
numerous accounts of citizen research

86. Sutto
Mala Gabrielle
shared stories on Photo of the Day

87. photo by shealo
our content was re-used & shared with us

88. I used your picture here. Thanks for making available

89. Common Ground 2009
global flickr meet-up

90. Community curated slideshow

91. projected onto each institution

92. a chance to get to KNOW and say
to the community
vernhart

93. dedicated Flickr fans turned up

94. several locations around the world

95. Community presentations

96. Bob Meade

97. comments on blogs

99. we ate the collection

100. aim deep
participation
back to strategy
know your audience
two way conversations

101. changed our photography policy
maury.mccown

104. Michael Sutton
Michael Sutton

105. visiting the Museum because
he can take photos

107. share experience

108. we then share on
Photo of the Day

110. experiment
our images + community comments

114. bringing it back inside
by *Tom*

119. expected 500 entries

120. over 2000
expected 500 entries

121. over 2000
expected 500 entries
in 8 weeks

122. required many conversations over 4 months

123. great interaction

124. 12 Flickr photographers came to opening

125. 47 photographs

126. + projection of the whole Flickr group

129. their 80s too
start conversations
meet the audience
participation
place to share stories

130. we shared back to audience

131. Community built title wall

132. digital impacting exhibition development

133. not to be traditional photography exhibition
by mediafury

134. series of projections

135. causing audience to touch

137. 5 rear projections + mirrors

138. fail and learn

139. short urls http://from.ph/157248

140. our first app

141. Water Worx app

142. our biggest challenge

143. our API

144. thank you
Nordiska Museet
Powerhouse Museum photographers
all Flickr members using Creative Commons licenses
paula bray
manager, visual & digitisation services
paulab@phm.gov.au
Twitter @paulabray