1. I S U S I N G G O O G L E + O R
P I N T E R E S T R I G H T F O R
Y O U R B U S I N E S S ?
T H R E E T I P S T O M A X I M I Z E
E F F E C T I V E N E S S I F T H E Y
M A T C H Y O U R S T R A T E G Y

2. DO YOU SEE THESE?

3. AND FEEL LIKE THIS?

4. STRATEGY
Why have one?
 You‟ve identified a need in the market, this is a a roadmap that helps you identify where
you‟re going and how you‟ll get there on your way to fulfilling that need.
 You wouldn‟t drive to San Diego through Canada, would you?
 The Four Ps
 Product – description product or service, including features & benefits
 Price – how will you charge for your products/service
 Place – where will you sell?
 Promotion – the methods and channels used to reach customers and let them know
about your product or service

5. TACTICS
 Map back to Strategy – no “spray and pray!”
• Common marketing tactics include advertising (print, online, radio, etc.), trade
show or event attendance/participation, public relations and email
marketing, etc.
• Evaluate the channel (Google+ vs. Facebook vs. Pinterest vs. Twitter),
• why you should use it,
• what you expect to get out of it, and
• how much it‟s going to cost (time & money).
• Create a calendar/timeline for each tactic
 Measure
 Check time and $ spent (at least monthly) and determine whether you‟re getting
the return you expected from each tactic. It‟s never too late to make some
changes to your marketing plan.

7. WHAT IS IT?
Google+ Business Pages allow brands to interact with a growing audience. Google+ pages
and posts can help you reach people beyond a social network (unlike facebook)! Its
integration with various Google products and technologies, including Google Search and
YouTube, make it a highly attractive business tool.
• Introduced November 2011
• Nearly 50% of companies rate Google+ as important to their business
• 15% of marketers acquired a customer through Google +
• Google+ has attracted 500 million registered users, growing into the second largest
social
network as of January 2013
(Source: HubSpot)

8. WHY IT MATTERS
• Google+ pages and posts can help you reach people beyond a social network
because of its integration with various Google products and technologies, including
Google Search and YouTube, make it a highly attractive business tool
• You can “Hangout” with people!
• You can join communities
• Calendar, YouTube, Picasa, etc. are all Google!
Are/will be integrated into one service.
Already see it happening with messaging and video chat.
Contact groups in Gmail are now circles and sharing in all apps happen on
Google+

10. Search
 Google+ business page is a must
 Authorship
 +1 button
Hangout
 Individual or group video chats, interactive, can live edit documents, share
screens, etc.
 Recordable
Join a Community
 Ask questions, get ideas, promote (e.g. Realtor with large circles posts helpful
links but also listings)
Tips for Business

11. – WHAT IS IT?
Pinterest is a social network that allows users to visually share, curate, and
discover new interests by “pinning,” images or videos to their own or others‟
pinboards (i.e. a collection of „pins,‟ usually with a common theme). Users can
either upload images from their computer or pin things they find on the web using
the Pinterest bookmarklet, Pin It button, or just a URL.

12. – WHY IT MATTERS
Twitter faces increasing pressure from Pinterest (15 percent of all internet users)
and
Instagram (13 percent), and is still significantly behind Facebook (67 percent
usage)
in overall popularity.
(Source: Pew Internet.)
Any business that relies on driving a high-volume of website traffic to increase
sales,
should consider joining Pinterest. In fact, early research indicates that Pinterest is
more effective at driving traffic compared to other social media sites, even
Facebook.

13. Twitter faces increasing pressure from Pinterest (15
percent of all internet users) and Instagram (13
percent), and is still significantly behind Facebook (67
percent usage) in overall popularity.
(Source: Pew Internet.)

14. - TIPS FOR BUSINESS
Four tips from Pinterest:
• Pin from various sources rather than one specific site.
• Repin rom within the site to engage with others – repinning is one of the most
social activities on Pinterest and it's how any user really builds his/her
network of followers.
• Create at least a few boards that cover a broad range of interests, rather than
maintaining a single board devoted to one topic. Pace your pins so that your
followers aren't overwhelmed by too many pins in their feed at once.
• For businesses, pinning can be a great way to highlight aspects of your brand
that may not come to mind at first when people consider your brand. Pinterest
can also be a great tool to learn what your audience/users/customers want
and like.

16. In February 2012 Pinterest has been driving more
referrals to HubSpot‟s blog than Google+.
This insight proves that Pinterest presents a
serious challenge to other social media channels
and offers a competitive advantage to businesses
that have started leveraging its potential.
Visits to Blog.HubSpot.com,
Feb. 1-14, 2012
Google+ 1400
Pinterest more than 1550
HubSpot used their own marketing analytics, in
order to compare the two sources and how they
impact their business.