Tribal Power - Inspired Minds Oct 2010
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In this recent Keynote I outline how Marketing is changing and people are now buying Experiences Vs Products. Emotion is the new Power in Converting Customers into Tribal Fans who boost your bottom line.
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Tribal Power - Inspired Minds Oct 2010
- 2. My Story ...
- 4. The Ways I’ve Built “WOW” Community
- 7. The Business Wealth Club Experience
- 8. The ONLY Constant in Business is...
- 9. The REAL World is Speeding Up
- 10. Marketing Has Changed Forever
- 11. How things have changed
- 12. We Want to be Amazed!
- 13. A Whole Industry Built on Experiences...
- 14. The 4 Stages of Customer Mind Share 1. Oblivious 2. Distracted 3. Engaged 4. Captivated
- 16. Is this a £100k Experience?
- 18. What’s Your Best Example?
- 19. How Customers Interoperate their Experiences
- 20. Let Customers Connect with Your Brand
- 21. See the Emotional Response!!
- 23. How would you define Your Service?
- 25. Do You Know Your Customers Well Enough to Lead & Connect Them?
- 26. Create a real “WOW” environment!
- 28. Is Your Tribe this Committed?
- 29. Meet My Franchise Director - Michael
- 30. Our Trip to Chicago ...
- 32. Why NOW is Tribe Time & How it Impacts Your Profits Today...
- 33. Change the Status Quo...
- 34. Why “WOW” Experiences Pay off
- 35. Empower you customers to communicate...
- 36. 4 Stages of Tribe Building 1. Tell a Story 2. Connect a Tribe 3. Lead a Movement 4. Make a Change
- 37. Social Media Tools to Build Your Tribe
- 39. A Business Owner Who Gets Tribes
- 41. Get an Eyeful of these Results!
- 42. Low Cost Tribe Building = BIG Profits
- 44. Lets Capture Your Take Away Actions
Notas del editor
- How Many of You want the Following in Your Business? 1)How to Create Loyal Customers for Life 2)Attract New Customers at Lower Cost than current Marketing 3)Reduce Costs / Waste & Inefficiency 4)Increase Profits by Getting Customers to Buy MORE, More Often?
- Customers are less impressed with Average - products, service etc People WANT Change - weather you do or not!! Interruption Marketing = Big Spending to get Attention the new Commodity
- Customer Satisfaction is DEAD - Customer Loyalty is EVERYTHING Q - How Many of your Currently Survey Your Customers? Q2 - In the First 90 Days?
- Q - What do You Currently do to “WOW” Customers?
- Stories - Training of Porsche Sales People to WOW Customer Body Shop Receptionist - Hired from a 5 Star Hotel!
- In Store to Play with Lego - Lets Parents see how much their children Love it!
- Tell Story of How iTunes took the Market from CD’s in less than 3 years! “ The Best time to Change your Business Model is While You Still have Momentum!” Q - What Change Have you been Putting Off in your Business? - Talk on Tables
- WOW Story of Natham on Sunday
- Question - Is it Replaceable across the restaurant?
- If Needed use Exercise - “Which Tribes are You Already a part of?”
- Stand for Something! - be more Concerned with Your Tribe than the Money!!! 3 KEY Things they Invested in on way to $1 Billion in Sales 1) The Customer Experience / Service - Free Shipping Etc 2) Culture - Creation of the Culture Book 3) Team Training - Phone call Pizza Story
- In 1 of 4 Kinds: 1) Leader to Tribe 2) Tribe to Leader 3) Tribe Member to Other 4) With outsiders
- 3 Stages - Decide / Discover / Deliver - Lead, Organise, Connect Consistent - Have Tribe members Recruit New Members Captivating Memorable
- Make it easy for People to Find and Connect with You!
- Knows Who their Tribe - Extra People on the Phone Frequent Communications / e-mail / Letter / Shop Result = Sales Up 20% in first 6 Months of 2011!
- Tell Story About Burger King @ Luton Airport before Spain Holiday ONLY emotions to have been PROVEN to Reduce Customer Loyalty & Sales