Ever feel that digital marketing people speak a different language? You're not alone! John and I talk about our experiences with language barriers between business, aviation, and digital marketing.

1. Episode 117
Digital Marke3ng Glossary

2. Digital Marke3ng Can Be Complicated
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3. It’s Almost Like a Foreign Language!
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4. The First Step is Learning The Words!
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5. 5

6. Language Barrier
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Plumbing
English Arabic
John
Mr. Hamid
John
Mickey
Mickey
Mr. Hamid

7. Language Barrier
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English
Digital Marke3ngAvia3on

8. We Asked on Facebook!
• “What are the dead giveaways
that you’re NOT talking to
someone who knows
avia3on?”
• 45 responses in 45 minutes
• Some were preWy exasperated/
amused
• Some were heated.
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9. Avia3on Terms (A -D)
• ATC - Air Traffic Control
• ATCT - Air Traffic Control Tower
• Apron - the paved area around the hangar
• Center - Air Route Traffic Control Center (ARTCC)
• Contrail - or Vapor Trail. (Not “Chem Trail!”)
• Dead Head - Taking an airline to an assignment.
• Decision Height - Height at which a decision must be
made during an instrument approach.
• Drag - Resis3ng force exerted on an aircrab in its line
of flight opposite in direc3on to its mo3on.
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10. Confusion Leads to Frustra3on
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11. Misunderstandings and Swindles
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12. 12

13. ABCI1.com/DigitalMarke3ngGlossary
• Download the
Glossary
13

14. 30Minutes.ABCI1.com
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15. 15