4. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES
5. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
6. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
7. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
MOBILITY OF DEVICES AND THE EFFECT THAT
HAS ON CREATIVITY AND SALES FULFILMENT
8. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
MOBILITY OF DEVICES AND THE EFFECT THAT
HAS ON CREATIVITY AND SALES FULFILMENT
BRANDS DOING GOOD FOR THE WORLD
9. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
MOBILITY OF DEVICES AND THE EFFECT THAT
HAS ON CREATIVITY AND SALES FULFILMENT
BRANDS DOING GOOD FOR THE WORLD
CROWD SOURCING
12. COG’S WHAT’S YOUR BRAND’S VERSION
COGNITIONS:
OF A VENDING MACHINE?
13. COG’S WHAT’S YOUR BRAND’S VERSION
COGNITIONS:
OF A VENDING MACHINE?
HOW CAN WE INTRODUCE AUTHENTIC
COMMUNITY INVOLVEMENT AND
GAMIFICATION TECHNIQUES INTO
NON-ADVERTISING TOUCH POINTS
LIKE ATMS, CALL CENTRES OR PIE
WARMERS?
21. COG’S WHAT REALLY TURNS OUR TRIBES
COGNITIONS: ON THAT IS, AT THE SAME TIME,
COMPLETELY RELEVANT TO WHAT
OUR BRANDS STAND FOR?
22. COG’S WHAT REALLY TURNS OUR TRIBES
COGNITIONS: ON THAT IS, AT THE SAME TIME,
COMPLETELY RELEVANT TO WHAT
OUR BRANDS STAND FOR?
HOW CAN WE IMMERSE OURSELVES
IN THAT PASSIONATE COMMUNITY TO
BECOME PART OF AN AUTHENTIC
VOICE, SPOKEN ON OUR BEHALF?
23. COG’S WHAT REALLY TURNS OUR TRIBES
COGNITIONS: ON THAT IS, AT THE SAME TIME,
COMPLETELY RELEVANT TO WHAT
OUR BRANDS STAND FOR?
HOW CAN WE IMMERSE OURSELVES
IN THAT PASSIONATE COMMUNITY TO
BECOME PART OF AN AUTHENTIC
VOICE, SPOKEN ON OUR BEHALF?
HOW CAN OUR BRANDS HELP
FACILITATE THESE COMMUNITY’S
NEEDS AND DESIRES.
26. COG’S HOW CAN WE BRING NEW AGE
COGNITIONS: GAMIFICATION TO THE TRANSACTION
POINT WITH OUR BRAND COMMUNITIES?
27. COG’S HOW CAN WE BRING NEW AGE
COGNITIONS: GAMIFICATION TO THE TRANSACTION
POINT WITH OUR BRAND COMMUNITIES?
HOW CAN WE MAKE OUR OBJECTIVES
NOT JUST A STRAIGHT SELL?
28. COG’S HOW CAN WE BRING NEW AGE
COGNITIONS: GAMIFICATION TO THE TRANSACTION
POINT WITH OUR BRAND COMMUNITIES?
HOW CAN WE MAKE OUR OBJECTIVES
NOT JUST A STRAIGHT SELL?
HOW ELSE CAN WE SHOW BUZZ
AROUND A PRODUCT LAUNCH OR SALE
WHERE THE WORLD CAN LITERALLY
SEE HOW MANY PEOPLE ARE
CONNECTING WITH YOUR BRAND?
31. COG’S HOW CAN WE USE TECHNOLOGY TO
COGNITIONS: MAKE MUCH DEEPER EMOTIONAL
CONNECTIONS WITH OUR BRAND
COMMUNITIES?
32. COG’S HOW CAN WE USE TECHNOLOGY TO
COGNITIONS: MAKE MUCH DEEPER EMOTIONAL
CONNECTIONS WITH OUR BRAND
COMMUNITIES?
HOW CAN OUR BRANDS BECOME A
MEANS OF PEOPLE TAPPING INTO
THEIR MEMORIES?
35. COG’S IN THIS SUPER TRANSPARENT ERA,
COGNITIONS: WHAT WORD OF MOUTH WOULD
WE WANT TO GET OUT THERE?
36. COG’S IN THIS SUPER TRANSPARENT ERA,
COGNITIONS: WHAT WORD OF MOUTH WOULD
WE WANT TO GET OUT THERE?
HOW CAN WE USE THE WILDFIRE
NATURE OF SOCIAL MEDIA TO OUR
ADVANTAGE?
42. COG’S WHAT PRODUCTS OR SERVICES
COGNITIONS:
DO OUR BRANDS OFFER THAT
COULD BE USED TO HELP THE
WORLD?
43. COG’S WHAT PRODUCTS OR SERVICES
COGNITIONS:
DO OUR BRANDS OFFER THAT
COULD BE USED TO HELP THE
WORLD?
WHAT LOCAL OR NATIONAL EVENTS/
CATASTROPHES/CULTURAL
MOVEMENTS/POLITICAL UNREST CAN
WE IMMERSE OUR BRANDS IN?
55. COG’S WHAT LOCAL OR NATIONAL
COGNITIONS: EVENTS/CATASTROPHES/
CULTURAL MOVEMENTS/POLITICAL
UNREST CAN WE LATCH ONTO
AND IMMERSE OURSELVES IN?
56. COG’S WHAT LOCAL OR NATIONAL
COGNITIONS: EVENTS/CATASTROPHES/
CULTURAL MOVEMENTS/POLITICAL
UNREST CAN WE LATCH ONTO
AND IMMERSE OURSELVES IN?
WHAT IS UNDENIABLY UNIQUE TO OUR
PRODUCTS AND SERVICES THAT
COULD BE ALIGNED TO SUCH THINGS?
59. COG’S HOW CAN WE TELL STORIES USING
COGNITIONS: AUTHENTICITY, COMMUNITIES NOT
AUDIENCES, GAMIFICATION AS A NEW
WAY TO CONNECT THESE
COMMUNITIES AS WELL AS MOBILITY
OF DEVICES TO EFFECT CREATIVITY
AND SALES FULFILMENT WITH NOT
ONE BUT TWO BRANDS
SIMULTANEOUSLY?
60. THIS YEAR’S STORYTELLING WITH AUTHENTICITY
BIG THEMES GAMIFICATION AS A NEW WAY TO
CONNECT CONSUMERS
THINKING ABOUT COMMUNITIES
RATHER THAN AUDIENCES
MOBILITY OF DEVICES AND THE EFFECT THAT
HAS ON CREATIVITY AND SALES FULFILMENT
BRANDS DOING GOOD FOR THE WORLD
CROWD SOURCING
