Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs

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Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs. Recognized as top program of the conference. Association of College and University Housing Officers–International Living Learning Programs Conference, Charlotte, NC, October 2010.

Designing Outside of

8 x11
1
2
Developing Effective
Publications and
Advertising for LLPs

Focus
Simplicity
concept Signal to Noise
Stickiness

Finding Images
Using Images
Text design
Presentations
Programs

Colors & Emotions

Ideas & Images

Core
Concept

“If you put yourself in a position
where you have to stretch
outside your comfort zone,
then you are forced to expand
your consciousness”

NRHH Chapter
Membership
2007 2008 2009
2010
30.0
• The number of NRHH
members has increased 22.5
steadily over the past
four years
15.0

• 2010 was our best year 7.5

0

NRHH Members

NRHH Membership Increases

30
26

18
12

2007 2008 2009 2010

Percentage of chart which
looks like Pac-Man

Looks like Pac-Man

Does not look like Pac-Man

Serif fonts are great for when you’re presenting
large blocks of text. They are easier to read and
more forgiving to the eye.

s tic fon ts
A rti are great to
convey a feeling.

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Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs

1. Designing Outside of 8 x11 1 2 Developing Effective Publications and Advertising for LLPs

4. concept design

5. Focus Simplicity concept Signal to Noise Stickiness

6. Finding Images Using Images Text design Presentations Programs

7. concept

10. Focus concept

11.

12.

13.

14.

15. Colors & Emotions Ideas & Images Core Concept

16.

17. Simplicity concept

18.

19.

20.

21. Si gn al RA to TI No is O e

22.

23. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness”

24. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness”

25. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness.”

26. “If you put yourself in a position where you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”

27. “If you put yourself in a position where you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”

28. NRHH Chapter Membership 2007 2008 2009 2010 30.0 • The number of NRHH members has increased 22.5 steadily over the past four years 15.0 • 2010 was our best year 7.5 0 NRHH Members

29. NRHH Membership Increases 30 26 18 12 2007 2008 2009 2010

30. Percentage of chart which looks like Pac-Man Looks like Pac-Man Does not look like Pac-Man

31. Make it stick concept

32.

33. simplicity

34. unexpectedness

35. concreteness

36. credibility

37. Emotions

38. stories

39.

40. Focus Simplicity concept Signal to Noise Stickiness