This is the presentation I shared at our (space150's) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn't quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn't totally off. I'll be working to improve this, so if you have any thoughts, please share.
45. To keep the conversation going …
Paul Isakson
Head of Strategy
space150
Email / paul.isakson@gmail.com
Twitter / @paulisakson
Blog / paulisakson.com/
46. CREDITS & SOURCES
Don't believe the Devil, iPhone
don't beLIEve his book e-Learning content authoring
Celeste Google Loves The iPhone
Flickr
"Quality Education - Not Politics" Photo 18 (Nike Tattoo)
hober Justin Hiltz
Flickr Flickr
I hate politics MAD MEN Wallpaper
jvumn Web Site AMC
Flickr AMC.com
Dueling Bandwagons King Cloud
Eric Kilby akakumo
Flickr Flickr
Brand Molecule Models Mac vs. PC
John Grant Apple
The Brand Innovation Manifesto Apple.com
47. INSPIRATION & INFLUENCES
John Grant, The Brand Innovation Manifesto
Adrian Ho, Zeus Jones
Dion Hughes, Persuasion Arts & Sciences
Aki Spicer, Fallon
Marcus Fischer, space150
Heidi Keel, space150