1. Paul McManus
Profile
Hi-Tech Sales and
Business Development
Professional

2. Internet Success
• First as a consultant and then as
an employee Paul McManus has
built a multi-million dollar web
based business in the U.S. selling
BBC Language Courses for
children
• He created the first website himself
and then sourced and hired a web
development firm to further build
the web presence and revenue
• Paul manages multiple web
properties in the US and the UK
– www.early-advantage.com
– www.muzzyonline.com
– www.early-advantage.co.uk
– www.libraries.muzzyonline.com
• Traffic is generated organically, via
PPC, affiliate marketing, print and
TV advertising

3. Social Media Experience
Facebook Twitter
Using Facebook and Twitter Early Advantage increased sales
in both the public library and consumer sectors

4. Grow Your Business with Social Marketing
Should you need it, Paul can directly connect you with the top company for building social
brands. His son Kevin works for this NYC and L.A. based company.

5. Business Development Experience
Paul is a unique blend of entrepreneur, Libraries Sold
marketer, direct marketer, business
Salt Lake City, UT
developer and salesman.
Philadelphia, PA
Seattle, WA
• Currently he manages a sales team Cleveland, OH
Palm Beach, FL
selling the BBC online language course
Omaha, NE
to libraries and schools in the U.S and Denver, CO
around the world. Pittsburgh, PA
Edmonton, Canada
– Baltimore, MD
He presents to library buyers via
and hundreds more!
GoToMeeting; averaging three plus
presentations a day.
* High Ticket Sales for remote
patron access via
– The sales team generates the the internet to digital online
leads and schedules the language courses.
GoToMeeting presentations. Paul
presents and then closes the sale.
– While sales are strong they would
be quadruple if not for many
libraries and schools being in
budget trouble due to the economy

6. Direct Marketing Expertise
Paul is a prolific copy writer. He’s used
this talent to write:
• Print Ads
• Complete Direct Mail Packages
• TV Commercials
• Websites, emails and landing pages

7. U.S. Market Entry Experience
• IXLA, Melbourne Australia
– Set up U.S. East Coast and West
Coast offices
– New Business Development:
Kodak, Casio, Nikon, etc.
– Managed U.S. sales team
– Managed all creative, brand
building, packaging, promotion,
PR, advertising, etc.
– Built retail channel: Best Buy,
Target, Wal-Mart, etc.
– Set up manufacturing,
warehousing and distribution
– Tradeshow representation, built
booths managed show, closed
leads

8. Product Development Experience
• Invented the photo screensaver – Hands of Gold – Cal Ripken
screensavers can now be found on a
billion plus computers worldwide
• Helped create the product ArdisTool
along with website and sales strategy
reaching firemen worldwide
www.ardistool.com
• Invented Hands of Gold – Sports Photo Screensavers
Collectible business working with sport
superstars including Cal Ripken (MLB)
and Jeff Gordon (Nascar)
The Ardis Tool
www.ardistool.com

9. References

10. David Addison
President and Owner: Dirigo Dev
Cell: 207-650-4466
Email: daddison@dirigodev.com
• Dirgo Dev are direct marketing and e-commerce
professionals. Dirigo is a team of geniuses, hard workers,
friendly and work well with start-ups – they come up with
creative solutions for financing their work.
• They are excellent programmers when it comes to social
media and smart phones. You are encouraged to visit their
‘home’ and ‘about us’ pages – www.dirigodev.com
• Their biggest client is www.womentowomen.com which is a
multi-million dollar continuity supplement business.
• Dirigo is the team Paul manages for all the Early Advantage
BBC MUZZY web work. Depending on the project at hand Paul
manages up to six of their programmers.
• David will attest to Paul McManus’ ability to lead programmers
in the creation of money-making direct marketing websites.
Paul considers David to be both a business associate and
friend.

11. Dr. Soon Teh
Past CEO: IXLA, Limited
Cell: (+61) 0418 356 584
Email: soonteh@gmail.com
•Dr Soon H Teh has experience in developing and
implementing go-to-market strategies in the Asia-Pacific
region for businesses in the education, wholesale
distribution, information technology and clean energy
industries. Dr Teh is based in Melbourne, Australia. He
has more than 20 years experience as a senior executive
of private and publicly listed companies. He was the CEO
of a publicly listed company listed on the Australian Stock
Exchange as well as a distribution company with a
turnover of about $100 million per annum.
•Over the last few years, his focus is on business
development in Asia. He maintains a network of business
associates and contacts throughout South-East Asia,
Australia, China, Japan, Korea, Taiwan and Hong Kong.
• It was Dr. Soon Teh who found and made Paul President
of IXLA’s U.S operations. From the U.S. Paul led
Melbourne’s development team in the creation of cutting
edge digital software products. For Dr. Teh and IXLA Paul
did it all: marketing, sales, business development, product
manufacturing, shipping, customer service, accounting,
etc.

12. Tom Fitzsimons
CEO and Owner: Channel Sources
Phone: 203-775-6464
Email: tom.fitzsimons@channelsources.com
• Channel Sources is a team of experienced sales and
marketing professionals committed to the highest quality
representation in the retail channel.
• Representing clients in over 100 retail chains worldwide, with
more than 15,000, shelves in North America alone, Channel
Sources has introduced over 300 product lines into retailers.
They currently represent over $200,000,000 in annual reseller
revenue. www.channelsources.com
• They also help manufacturers who choose to conserve their
cash flow by not investing in a reseller sales force, or who lack
a North American presence or knowledge on how to enter the
U.S. market.
• When working for IXLA of Melbourne, Australia Paul sourced
Tom and Channel Sources to manage IXLA’s retail sales
efforts. Channel Sources did a stellar job generating millions
in sales. Channel Sources became an investor in IXLA.

13. How Can I Help You?
Paul McManus
Hi-Tech Sales and
Business Development Professional
paulmc7777@gmail.com
203-733-4314 (cell)