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PARA QUE SERVE
O FUTURO?
WHAT’S THE USE
OF THE FUTURE?
Esperar / Wait Ο
Responder /Respond Ο
Prever / Predict Ο
Antecipar / Antecipate Ο
Explorar / Explore Ο
Imaginar / Imagine Ο
Criar / Design Ο
Decidir / Decide Ο
Actuar / Act Ο
Outro / Other Ο
Notas / Notes:
(1)Pode escolher mais do que uma opção / You can chose more than one option.
(2)(2) Para saber o que escolher, como e para quê inscreva-se aqui:
(To know how, why and when just make your application here :)
PARA QUE SERVE O FUTURO?
WHAT’S THE USE OF THE FUTURE?
Making Decisions in Turbulent and
Uncertain Environments
! ?
No Predictions Please
Fonte: Rothman, 2003.
Scenarios are narratives of alternative environments in which
today’s decisions may be played out. They are not predictions. Nor
are they strategies. Instead they are more like hypotheses of
different futures specifically designed to highlight the risks and
opportunities involved in specific strategic issues.
Jay Ogilvy, Peter Schwartz, 2004
360º Peripheral Vison
Multiple Perspectives
War Games?
www.trendwatching.com
Creativity
IDEO (from Wired)
Out-of-the box thinking
“Companies fail to create the future not because they fail to
predict it but because they fail to imagine it”
Gary Hamel
“The only relevant discussions about the future are those
where we succeed in shifting the question from whether
something will happen to what would we do if it did happen”
Arie de Geus
Fonte: Rothman, 2003.
“Planning means changing minds, not making plans.”
Arie de Geus
SPRU
Science and Technology
Policy Research
“Scenarios enable new ideas about the future to take root and
spread across an organization— helping to overcome the
inertia and denial that can so easily make the future a
dangerous place.”
Eamonn Kelly, CEO of GBN

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Welcome to the future :) Foresight Strategy Innovation 2013 2014 (7th Edition)

  • 1.
  • 2.
  • 3. PARA QUE SERVE O FUTURO? WHAT’S THE USE OF THE FUTURE?
  • 4. Esperar / Wait Ο Responder /Respond Ο Prever / Predict Ο Antecipar / Antecipate Ο Explorar / Explore Ο Imaginar / Imagine Ο Criar / Design Ο Decidir / Decide Ο Actuar / Act Ο Outro / Other Ο Notas / Notes: (1)Pode escolher mais do que uma opção / You can chose more than one option. (2)(2) Para saber o que escolher, como e para quê inscreva-se aqui: (To know how, why and when just make your application here :) PARA QUE SERVE O FUTURO? WHAT’S THE USE OF THE FUTURE?
  • 5. Making Decisions in Turbulent and Uncertain Environments
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. ! ?
  • 16.
  • 17.
  • 19.
  • 20.
  • 21. Scenarios are narratives of alternative environments in which today’s decisions may be played out. They are not predictions. Nor are they strategies. Instead they are more like hypotheses of different futures specifically designed to highlight the risks and opportunities involved in specific strategic issues. Jay Ogilvy, Peter Schwartz, 2004
  • 24.
  • 26.
  • 27.
  • 31.
  • 32. “Companies fail to create the future not because they fail to predict it but because they fail to imagine it” Gary Hamel
  • 33.
  • 34.
  • 35.
  • 36. “The only relevant discussions about the future are those where we succeed in shifting the question from whether something will happen to what would we do if it did happen” Arie de Geus
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 44. “Planning means changing minds, not making plans.” Arie de Geus
  • 45.
  • 46.
  • 47.
  • 49.
  • 50.
  • 51.
  • 52. “Scenarios enable new ideas about the future to take root and spread across an organization— helping to overcome the inertia and denial that can so easily make the future a dangerous place.” Eamonn Kelly, CEO of GBN