MVPShowCast 2014 - IT Consumerization

© 2014, MVP ShowCast (mvpshowcast.azurewebsites.net) Programa MVP (mvp.microsoft.com)
IT ConsumerizationIT
MVP ShowCast
Virtual Community Series
WEBCASTS
15
set
a
09
out
2 0 1 4
© 2014, MVP ShowCast (mvpshowcast.azurewebsites.net)
#mvpbr #mvpshowcastOrganizado por MVPs com apoio da Microsoft
Programa MVP (mvp.microsoft.com)
Palestrante: Moderador:
IT Consumerization
Paulo Sant´anna
MVP de Windows Expert-IT Pro
Consultor na Invent IT
@paulo_santanna
Alexandro Prado
MVP de Windows Expert-IT Pro
Arquiteto de Soluções na Brasoftware
@alexandroprado
Nível: 200

Agenda do webcast

• Qual é a sua estratégia
• Realidade Atual
• Como resolver os novos paradigmas
• Exemplos do mundo real
• Resumo

♦Realidade Atual

A tale of opposites
69% dos funcionários
dizem que estão
acessando aplicativos de
negócios em dispositivos
pessoais
Source: (1) Microsoft Customer Survey 2011, (2) Gartner: Using Peer-to-Peer communities to Drive BYOD self-support; Aug 3, 2012
(3) Cisco: The Everywhere Employee: Increase of Business Devices
Os profissionais da
informação terá 3,3
dispositivos conectados em
2014 - um aumento de 18%
de 2,8 em 2012 (3)
3.3
88% Funcionários estão
usando suas tecnologias de
computação pessoal para
fins comerciais hoje (2)88%

O trabalho não é um local ou uma tela mais ...
International Telecommunications Union “Tablet Demand and Disruption” Morgan Stanley VentureBeat
2,4 bilhões de dispositivo de Internet móvel no mundo hoje
2/3 das empresas no mundo adotaram tablets
Apenas 20% dos donos de tablets usam o dispositivo para criação
de conteúdo
Cerca de 400 + milhões de computadores vendidos em 2012
Cerca de 6 bilhões de telefones celulares em todo o mundo
1,1 bilhões de assinantes de smartphones, 13% do tráfego da
Internet total a nível mundial
O trabalho é apenas
mais uma actividade
Em nossos dias
Isto É consumerização
MAS NÃO
consumerização de TI

♦Estratégia atual do cliente

Estratégia atual do cliente
VirtualDesktop
(Non-Persistent)
RemoteDesktop
Services
(RDS/ Citrix)
VirtualDesktop
(Persistent)
At what cost did you
enable Agility ?
Como podemos sustentar TCO enquanto permite flexibilidade e proporcionar o compliance?
Application Lifecycle, Perfis, Acesso e Segurança, Gestão de Direitos de dados
Deploy OS / Apps, Standardize, Patch,
Lockdown user
x4
Tablet
Physical Virtual x4

benefícios:
Habilite de escolha
Agilidade e Flexibilidade
Fique Compliant
Tirar partido da Nuvem
Incentivar a mobilidade
TCO
Agility
Agility
TCO
Synchronization
 Exchange Active Sync
 SkyDrive Pro
 User Experience Virtualization
 SharePoint
Data Protection and Compliancy
 Group Policy
 Data classification
 Rights Management
 Data encryption
 BranchCache
 Application White Listing
Virtualization
 Application Virtualization
 Remote Desktop Services
 Virtual Desktop Infrastructure
Secure Access
 Server and domain isolation
 Network Access Protection
 Unified Access Gateway
 Direct Access
 Remote device management
Fornecer
Serviços contínuos para qualquer dispositivo
Tablet Phone
Physical Virtual x4
x1

Qual é a sua estratégia?
♦Bring your own computer
♦Thin clients
♦VDI
♦Consumer devices
♦Smart phones
♦Managed desktops
♦Managed laptops
serviços móveis
Work on any PC anywhere
Work on your own device
Work on many devices
ENABLE

♦Como resolver
♦Os novos paradigmas

Devices
Um novo paradigma
From To

Qual é a sua estratégia de dispositivo
O que antes era diferente ...
Capacitar as pessoas em uma TI cetralizada
Seus aplicativos e dados entregues
Experiência
personalizada
Qualquero dispositivo,
qualquer lugar
Seguro e bem
gerenciada StartStartStart
StartStartStart
StartStartStart

Um
Novo paradigma
ServicesFrom To

Um novo
Paradigma
Mobility
AccessFrom To

Estratégia de Acesso
Access to data
depends on
user, device and
location
Profile
Compliance
Device
Location
If user, device and
locations are trusted
access is granted
RRAS
VPN
SSL VPN
CORPORATE NETWORK
Windows 7/8
Myriad mobile devices
Down-level Windows clients and
mobile devices.

Um novo
paradigma
From To

Recursos de classificação de dadosCusto de violação de dados
• US $ 204 por registro comprometido
• 6.750 mil dólares o custo total médio
• 40% dos casos são pessoas erros
• * Fonte: Ponemon Corp, janeiro 2010
Public info
Marketing info
Email address
IP address
Fax number
Social security #
Credit card info.
Aggregate Data
Health info
Username/PW
Recommendations by International
Accounting Standards Board
US:SOX, PCI-DSS, GLBA, FISMA,
Joint Commission and HIPAA
EU:Basel Accord I, II, II
UK:Data Protection Act, FSA,
Freedom of Information Act 2000,
Australia:ARPA,Canada: C-SOX ,
China:CCC Mark, Japan:J-SOX,
and others
HIGH
Business Impact
HBI
MODERATE
Business Impact
MBI
LOW
Business Impact
LBI
Information classification wizard
http://www.windowsphone.com/en-
us/store/app/infoclasswiz/cca5583a-a3cc-4e89-a11b-
3d348d6b04ec
Microsoft Data Classification Toolkit
Solution Accelerator
http://www.microsoft.com/en-
s/download/details.aspx?id=27123

Agilidade e Produtividade Ferramentas sociais na empresa
+ Proteção de
Informações
Connected productivity:
• Share and edit Office documents directly using Windows Phone
• Use Lync on all major smartphone platforms
• Take notes with text, pictures and voice with OneNote Mobile for
Windows Phone and iPhone
• Work online together with others on Office documents from
anywhere with Office Web Apps
Microsoft
Exchange
Microsoft
SharePoint
Windows
Server 2012
Active Directory Rights
Management Services
Persistent, identity-centric
use policies and encryption embedded
with the data
Windows Server 2012
Dynamic Access Control
Data governance across file servers
• Control who can access information
• Audit who has accessed information
Start
Start
sem comprometer a segurança
ConfigMgr
Windows Intune
On Premise & e na nuvem

Um novo
Paradigma
From To

Consumerização de Estratégia de TI

Device Trends – Perspectiva
Employee Purchased Company Purchased
Employee Managed Company Managed
Employee
Indifference
Company Influenced
RISK
Access

Segmentos de trabalho
 Secure and compliant
environment
 LOB Applications
 Business value
 Collaboration needs
 Mobility
 Business value
 Collaboration needs
 LOB Applications
 Engagement with
technology
 Mobility
 Proxi LOB applications
 Public Collaboration
 Mobility
 Enablement

Adote o Bring Your Own Device
Uma variedade de soluções que se adapta à sua organização
VDI: Access to corporate image
ConfigMgr: User/device-specific
management
Windows To Go: Consistent Windows 8
experience on any PC* from USB
Windows Intune: Cloud management
for Windows-based PCs & tablets
* Any device certified for use with Windows 7 or Windows 8,. Software Assurance (SA) for Windows required

Examples
Consumer LOB ISV Custom LOB
Used by
by
Distribution
B2C and B2B

2526
2162
1797
1067 973 834
487.4 487.4 487.4
1874
1869
1787
1613
1494
1493
1426.49
952.85
2918.51
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Unmanaged PC Somewhat
Managed PC
Moderately
Managed PC
Locked and Well
Managed PC
SBC Windows RDS SBC RDS & Citrix
XenApp
Smartphone
(Platform)
Tablet (Platform) Smartphone
(Concierge)
End-User Costs Direct Costs
Comparação do TCO de várias arquiteturas
Unidades: US $ por aparelho por ano. Com base nos documentos analistas de novembro 2011 - abril 2012 ... várias fontes,
incluindo estudos de EM
-39%
-5%
-8%
-28%
NoDataPlan
16%
WithCorporate Security
-17%
NoCorporate Security
Read this
post
VDI Smackdown v1 3 (ENG) (feb 2012).pdf
-39% -44% -47% -57% -67% +23%
137:1 151:1 169:1 221:1
Staffing Ratios (Users per FTE)

Menor TCO
Ambiente
gerenciado
=

♦Onde começar

As melhores práticas para alcançar
consumerização
1. Workforce Segmentation
2. Service Portfolio
3. Assess the Impact
4. Evaluate your Current Capabilities
5. Build a Roadmap
6. Start delivering services to your environment

Comece classificando seu Portfolio de TI

Avaliar o impacto da sua organização

Entenda as pessoas + negócio
Low Mobility High Mobility
Low Autonomy
High Autonomy

Windows 8 Suporta Workstyle flexível
2
4
2
Support Mobile
Workforce1,2
No Compromise
Business Tablet
1
New Possibilities in
Mobile Productivity
Enhanced End-to-
End Security
Management
and Virtualization
4
1 Internet access required
2 Software Assurance (SA) for Windows required
3 Microsoft Desktop Optimization Pack (MDOP) required
4 Windows 8 Pro required
3

♦Exemplo
♦Microsoft IT

Microsoft IT
107
Countries

Microsoft IT and BYOD (Example)

♦Exemplo de clientes:
♦"Meu Workspace"

MyWorkSpace 1.0 MyWorkSpace 2.0
Follow Me
Desktop
Windows 8 (Tablet/OS) Assessment
Enterprise Ready
Windows 8
Voicemail in
Email
Follow Me
Settings
Follow Me Printing
Video Phone
Device Consolidation
Follow Me Apps
Automated App
Request
Office 2013
Follow Me DocsOutlook Offline
MyDevices
MyApps
MySettings
MyDocs
Q1 Q2 Q3 Q4 2014 Q1
MyWorkSpace – Implementation Timeline
Enable better decisions faster and enhance productivity by providing secure anytime, anywhere, access to
MyApps, MySettings, and MyDocs from MyDevices
Thin Clients
MyDevices
Enterprise Ready Window 8
Video Phone (CHK Campus)
Device Consolidation
MySettings
Follow Me Printing
MyApps
Follow Me Apps
Office 2013
Internet Explorer 10
MyDocs
Outlook Offline
MyDevices
Follow Me Desktop
Windows 8 (Tablet/OS)
Assessment
Thin Clients
MySettings
Follow Me Settings
MyApps
Voicemail in Email
MyDocs
No Change
2013
Internet Explorer 10
MyWorkSpace 3.0
MyDevices
No Change
MySettings
Follow Me Printing
MyApps
Automated App Request
MyDocs
Follow Me Docs

♦Exemplo de clientes:
♦"Ativar Trabalho"

Examplo #2 … Perfis de usuário
Profile Device(s)/Scenario Apps Data
Executives Laptop or Tablet running Windows 7/8 or Mac OS
ARM Tablet running Windows RT or iOS
Windows: Streamed (App-V)
Mac: Local Install
Windows RT: AZ App Store, Sideloaded,
Windows Store
iOS: iTunes AppStore, Citrix XenApp or
XenDesktop
Office 365
Skydrive Pro
Folder Redirection
Corporate Laptop or Desktop running Windows 7/8 Streamed (App-V)
Citrix XenApp (Remote App)
Office 365
SkyDrive Pro
Folder Redirection
Commercial ARM Tablet running Windows RT or iOS
Windows-to-Go
Windows RT: AZ App Store, Sideloaded,
Windows Store
iOS: iTunes AppStore, Citrix XenApp or
XenDesktop
Office 365
Skydrive or Skydrive Pro
R&D Laptop or Desktop
Transient between clean lab and office
environment
Windows: Streamed (App-V)
Linux: Citrix XenApp
Office 365
Skydrive Pro
Folder Redirection
Contractors Windows-to-Go Streamed (App-V)
Office 365 Kiosk
Folder Redirection
Manufacturing Kiosk running Windows 7/8 Streamed (App-V)
Office 365 Kiosk

Examplo #2
PublicCloudServices
MANUFACTURING Kiosk
Office 365
SkyDrive
Pro
On-PremiseServices
CORPORATE
Windows 7/8
EXECUTIVE
Windows 7/8 Laptop,
Mac, or Tablet
COMMERCIAL
Win Rt or iOS
Windows-to-
Go
CONTRACTOR
Non-AZ device,
Windows-to-Go
R&D
Transient among
devices
SkyDrive
SCCM
2012

♦Sumário

Qual é a sua estratégia de trabalho?
♦Bring your own …
♦Thin clients
♦VDI
♦Consumer devices
♦Smart phones
♦Managed desktops
♦Managed laptops

♦Recursos

There are many ways we can help
Assessment & Roadmap
Tactical Solutions
Strategic Solutions
Support
Risk Assesment
• Microsoft Assessment and Planning (MAP)
Toolkit
• Microsoft Deployment Toolkit (MDT)
• Security Compliance Manager (SCM)
• Infrastructure Planning and Design (IPD)
• Microsoft Operations Framework (MOF)
• Governance, Risk, & Compliance (GRC)
Online Resources

Iniciativas da Microsoft
Premiação MVP
A premiação Microsoft Most Valuable Professional (MVP) é uma forma da Microsoft
agradecer aos líderes independentes da comunidade que compartilham sua paixão,
experiência técnica e conhecimento prático dos produtos da Microsoft com outros.
mvp.microsoft.com
Programa MVP Mentor
O Programa MVP Mentor conecta estudantes que querem aprender mais sobre
tecnologias Microsoft com especialistas independentes: os MVPs da Microsoft.
mvp.microsoft.com/en-us/MVP-mentor.aspx
Microsoft Virtual Academy
Treinamento gratuito da Microsoft
oferecido por especialistas.
www.microsoftvirtualacademy.com
Serviço de curadoria projetado para
e mantido pela comunidade técnica.
curah.microsoft.com
Curah!

MVPShowCast 2014 - IT Consumerization

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