SlideShare una empresa de Scribd logo
1 de 10
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




    Pro-Active North London (P-ANL) worked with
    the NHS to deliver two Sport Maker events at
    local hospitals. The events attracted 44 Sport
    Makers who have gone on to set up sport
    sessions and a Community Games event. Read
    on to find out how they did it…
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




                What happened?
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




  •    P-ANL was contacted by the coordinator of an NHS wellness programme
       (Move for Life), which aims to create ‘sporting champions’ who encourage
       others to take part in sport. As the aims of this programme are similar to
       Sport Makers, they decided to run events for staff.

  •    The NHS contact booked rooms, liaised with staff to find suitable dates and
       asked them to sign up online.

  •    Although P-ANL created a tailored poster (which highlighted the low sport
       participation levels in the borough) to promote the event, the NHS contact
       took on all responsibility for marketing the events to staff.

  •    Two events were held across two hospitals.
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




                               Top Tips
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




       •    Tie the event to an existing workplace initiative – this
            meant that the NHS could easily see what the benefits of
            Sport Makers would be to them.

       •    Use NHS contact to promote the event – her knowledge of
            promoting events like this within the NHS meant that the CSP
            used less resource in this area.

       •    Use paper registrations on the day – some members of
            staff live in neighbouring CSP areas so weren’t able to find
            the event online.
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




   •   Keep NHS contact updated on numbers booked on to events –
       this helped her keep track of how many more people she needed to
       register for the event.

   •   Be realistic about number of events held - the CSP originally
       wanted to run two events in order to fit in with shift patterns.
       However, there were not enough numbers to cover two events, so
       they reverted to one event at each hospital.

   •   Run a shorter version of the event – the CSP adapted their event
       so that it lasted 90 minutes. Staff were able to take extended lunch
       breaks or reschedule their time to attend.
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




   •    Provide lunch – for some, missing out on lunch would be a barrier to
        attendance.

   •    Make the event interactive – the CSP delivered the event in a quiz style
        and set up Ping! table tennis sets for staff to use.

   •    Pick a ‘Sporting Champion’ from each event – they were able to
        communicate with Sport Makers and the CSP to ensure that Sport Makers
        were connected to relevant deployment opportunities

   •    Link Sport Makers to existing events – the CSP’s Community Games
        Officer and the NHS contact helped the Sport Makers to deliver a
        successful Community Games event.
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




                      What were the
                                results?
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




          •   44 Sport Makers attended in total.

          •   Sport Makers have set up popular sport and fitness sessions
              for colleagues at the hospitals and hosted a successful
              daytime, multi-sports Community Games event.
CSP Case Study
Delivering Sport Makers to an NHS
            Workforce




         For further information and advice on this piece
         of work, contact:

         Charlie Crane, Pro-Active North London
         Email – c.watts@mdx.ac.uk
         Phone – 07500 765979

Más contenido relacionado

Destacado

Integrated agri-aquaculture systems
Integrated agri-aquaculture systemsIntegrated agri-aquaculture systems
Integrated agri-aquaculture systems
Ariel Zajdband
 
LE MARKETING RESPONSABLE, LEVIER DE CRÉATION DE VALEUR & DE PREFERENCE DE MARQUE
LE MARKETING RESPONSABLE, LEVIER DE CRÉATION DE VALEUR & DE PREFERENCE DE MARQUELE MARKETING RESPONSABLE, LEVIER DE CRÉATION DE VALEUR & DE PREFERENCE DE MARQUE
LE MARKETING RESPONSABLE, LEVIER DE CRÉATION DE VALEUR & DE PREFERENCE DE MARQUE
Pixelis
 

Destacado (7)

Press Red - Camden and Islington Young People's Needs Assessment - Street Gam...
Press Red - Camden and Islington Young People's Needs Assessment - Street Gam...Press Red - Camden and Islington Young People's Needs Assessment - Street Gam...
Press Red - Camden and Islington Young People's Needs Assessment - Street Gam...
 
Carnival sponsors package 2013
Carnival sponsors package 2013Carnival sponsors package 2013
Carnival sponsors package 2013
 
Miis
MiisMiis
Miis
 
Rules
RulesRules
Rules
 
Integrated agri-aquaculture systems
Integrated agri-aquaculture systemsIntegrated agri-aquaculture systems
Integrated agri-aquaculture systems
 
14 tendances social media pour 2014
14 tendances social media pour 201414 tendances social media pour 2014
14 tendances social media pour 2014
 
LE MARKETING RESPONSABLE, LEVIER DE CRÉATION DE VALEUR & DE PREFERENCE DE MARQUE
LE MARKETING RESPONSABLE, LEVIER DE CRÉATION DE VALEUR & DE PREFERENCE DE MARQUELE MARKETING RESPONSABLE, LEVIER DE CRÉATION DE VALEUR & DE PREFERENCE DE MARQUE
LE MARKETING RESPONSABLE, LEVIER DE CRÉATION DE VALEUR & DE PREFERENCE DE MARQUE
 

Csp case study delivering sport makers to an nhs workforce

  • 1. CSP Case Study Delivering Sport Makers to an NHS Workforce Pro-Active North London (P-ANL) worked with the NHS to deliver two Sport Maker events at local hospitals. The events attracted 44 Sport Makers who have gone on to set up sport sessions and a Community Games event. Read on to find out how they did it…
  • 2. CSP Case Study Delivering Sport Makers to an NHS Workforce What happened?
  • 3. CSP Case Study Delivering Sport Makers to an NHS Workforce • P-ANL was contacted by the coordinator of an NHS wellness programme (Move for Life), which aims to create ‘sporting champions’ who encourage others to take part in sport. As the aims of this programme are similar to Sport Makers, they decided to run events for staff. • The NHS contact booked rooms, liaised with staff to find suitable dates and asked them to sign up online. • Although P-ANL created a tailored poster (which highlighted the low sport participation levels in the borough) to promote the event, the NHS contact took on all responsibility for marketing the events to staff. • Two events were held across two hospitals.
  • 4. CSP Case Study Delivering Sport Makers to an NHS Workforce Top Tips
  • 5. CSP Case Study Delivering Sport Makers to an NHS Workforce • Tie the event to an existing workplace initiative – this meant that the NHS could easily see what the benefits of Sport Makers would be to them. • Use NHS contact to promote the event – her knowledge of promoting events like this within the NHS meant that the CSP used less resource in this area. • Use paper registrations on the day – some members of staff live in neighbouring CSP areas so weren’t able to find the event online.
  • 6. CSP Case Study Delivering Sport Makers to an NHS Workforce • Keep NHS contact updated on numbers booked on to events – this helped her keep track of how many more people she needed to register for the event. • Be realistic about number of events held - the CSP originally wanted to run two events in order to fit in with shift patterns. However, there were not enough numbers to cover two events, so they reverted to one event at each hospital. • Run a shorter version of the event – the CSP adapted their event so that it lasted 90 minutes. Staff were able to take extended lunch breaks or reschedule their time to attend.
  • 7. CSP Case Study Delivering Sport Makers to an NHS Workforce • Provide lunch – for some, missing out on lunch would be a barrier to attendance. • Make the event interactive – the CSP delivered the event in a quiz style and set up Ping! table tennis sets for staff to use. • Pick a ‘Sporting Champion’ from each event – they were able to communicate with Sport Makers and the CSP to ensure that Sport Makers were connected to relevant deployment opportunities • Link Sport Makers to existing events – the CSP’s Community Games Officer and the NHS contact helped the Sport Makers to deliver a successful Community Games event.
  • 8. CSP Case Study Delivering Sport Makers to an NHS Workforce What were the results?
  • 9. CSP Case Study Delivering Sport Makers to an NHS Workforce • 44 Sport Makers attended in total. • Sport Makers have set up popular sport and fitness sessions for colleagues at the hospitals and hosted a successful daytime, multi-sports Community Games event.
  • 10. CSP Case Study Delivering Sport Makers to an NHS Workforce For further information and advice on this piece of work, contact: Charlie Crane, Pro-Active North London Email – c.watts@mdx.ac.uk Phone – 07500 765979