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Integrating Social Media at Universities

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Paul Prewitt
Paul Prewitt

Is your campus/school/unit using social media? Are you all working together? You can get better results and improve customer service if you do. However that doesn’t mean that you must lose control of what you are doing and have only one unit on campus doing it. Let’s work together and do it better.

EducaciónTecnología
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Integrating Social Media Across the University Paul Prewitt www.paulprewitt.com Twitter: @paulprewitt #smEdu
SCREAM
@rachelreuben
Centralized vs. Decentralized
Social Media = Sharing & Caring Do You Share Custom Service Responsibility? Retweet
Flickr Photo by renatotarga
Marketing Structure
Start With A Goal! Know Who Your Audience Is!
Is Enough, Enough?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Think Reach, Not Control Who Is Your Audience? Where Does Your Message Fit Best?
Use the Networks Strengths News Urgent Updates Careers/Jobs Pro. Dev. Events Fun & Games Your Messages Filter by Goals & Audience Your Messages Your Messages
[object Object],[object Object],[object Object],[object Object],[object Object],Let’s Try It Out
Creating the campus TEAM! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Together Everyone Achieves More
Collaborative Marketing Materials
Get Your Leaders Social ,[object Object],IUE Chancellor UIOWA VP UARK V. Chancellor NEWPALTZ Web Dir. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No Faking Allowed! Social media has exploded into our society and I do not see it going away anytime soon. If people of my generation fail to recognize its relevance and importance, they will quickly lose effectiveness. In sports and entertainment arena, more and more fans want to hear directly from the source. If they do not get what, they want they will quickly look elsewhere for direct information. Personally, I tweet on an irregular basis, but feel it is extremely important to do my own tweeting. It seems disingenuous to do otherwise. Jeff Long, University of Arkansas Vice-Chancellor and Director of Intercollegiate Athletics @jefflongUA January 9, 2010 from iPhone
How Can I Help? Paul Prewitt www.paulprewitt.com Twitter: @paulprewitt Hashtag: #smEdu

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Integrating Social Media at Universities

  • 1. Integrating Social Media Across the University Paul Prewitt www.paulprewitt.com Twitter: @paulprewitt #smEdu
  • 5. Social Media = Sharing & Caring Do You Share Custom Service Responsibility? Retweet
  • 6. Flickr Photo by renatotarga
  • 8. Start With A Goal! Know Who Your Audience Is!
  • 10.
  • 11. Use the Networks Strengths News Urgent Updates Careers/Jobs Pro. Dev. Events Fun & Games Your Messages Filter by Goals & Audience Your Messages Your Messages
  • 12.
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  • 16. No Faking Allowed! Social media has exploded into our society and I do not see it going away anytime soon. If people of my generation fail to recognize its relevance and importance, they will quickly lose effectiveness. In sports and entertainment arena, more and more fans want to hear directly from the source. If they do not get what, they want they will quickly look elsewhere for direct information. Personally, I tweet on an irregular basis, but feel it is extremely important to do my own tweeting. It seems disingenuous to do otherwise. Jeff Long, University of Arkansas Vice-Chancellor and Director of Intercollegiate Athletics @jefflongUA January 9, 2010 from iPhone
  • 17. How Can I Help? Paul Prewitt www.paulprewitt.com Twitter: @paulprewitt Hashtag: #smEdu