Do You Have a FB Page? A Twitter Page? A Social Media Team? So What! Get past the deja vu and focus on what really matters. ROI is business measurement, not alchemy. The key between Marketing & ROI is correlation. Dare to Connect Them!

1. SOCIAL MEDIA ROI
MEASURE WHAT
MATTERS
Paul Prewitt
@paulprewitt
#sm4edu

2. DO YOU HAVE:
FB PAGE?
TWITTER PAGE?
SOCIAL MEDIA TEAM?

3. SO WHAT?

4. DEJA VU
Other schools Let’s go Who has to Let’s put PSAs
have a FB Page Social too! “approve” this? on YouTube!
IS THIS
WORKING?

5. THE LONG STORY / SHORT
ENGAGEMENT

11. WHY?
SOCIAL MEDIA
IS NOT FREE
ENGAGEMENT = TIME =
MONEY = INVESTMENT

12. RETURN ON INVESTMENT
ROI = [GAIN FROM INVESTMENT – COST OF INVESTMENT] /COST OF INVESTMENT
the formula
IF YOUR EQUATION SHOWS
A COST IN DOLLARS AND
A GAIN AS FACEBOOK LIKES...
YOU ARE IN TROUBLE!

13. INVESTMENT - RETURN RELATIONSHIP
THIS IS VERY IMPORTANT, BUT ROI DOES NOT LIVE HERE.
$$$$ $$$$
NON
FINANCIAL
INVESTMENT ACTION REACTION FINANCIAL
IMPACT
IMPACT
THE MAGIC WORD IS: CORRELATION

14. ENGAGEMENT
PROSPECTS
SUPPORTERS

15. SOCIAL MEDIA ROI
MORE THAN % GROWTH

16. IDENTIFY PROSPECTS
IMPROVE PROFILES

19. SOCIAL INTERACTIONS
A PART OF YOUR STORY!

20. SOCIAL MEDIA ROI
DRIVES SUPPORTERS