Paul Rouke, head of Usability at PRWD, shares his experiences of how clients like Lakeland, Speedy and Manchester Tourist Board have benefitted from PRWD's moderated usability testing service. It demonstrates how companies can answer w ide range of questions when it comes to understanding user perception, behaviour, attitude as well as where there are opportunities to improve the usability & user experience of their website

1. What is Usability and User Experience? I’ve fond memories of the session that my talk is about…

3. What is Usability and User Experience? Thankfully this is my earlier tweet…

5. Moderated Usability Testing – Uncovering So Much More Than ‘Just’ Usability Insights by Paul Rouke Head of Usability at PRWD 8 th September 2011 @ Content Creator Sessions by Manchester Digital at MMU

7. PRWD Clients Include PRWD clients that we can talk about

8. PRWD Clients Include Recent usability testing clients

9. How important is usability testing? PRWD’s approach to moderated usability testing What business questions can usability testing answer? Session agenda

10. How important is usability testing? PRWD’s approach to moderated usability testing What business questions can usability testing answer? Session agenda

11. What is Usability and User Experience? From experience, usability testing is THE most enlightening and powerful activity that brands can carry out to answer a very extensive range of questions which can be crucial to how their website performs

13. How important is usability testing? PRWD’s approach to moderated usability testing What business questions can usability testing answer? Session agenda

14. 1 2 3 4 Planning Testing Expert Analysis & Reporting In-house Strategy Presentation

15. 1 2 3 4 Planning Testing Expert Analysis & Reporting In-house Strategy Presentation

19. 1 2 3 4 Planning Testing Expert Analysis & Reporting In-house Strategy Presentation

24. 1 2 3 4 Planning Testing Expert Analysis & Reporting In-house Strategy Presentation

27. 1 2 3 4 Planning Testing Expert Analysis & Reporting In-house Strategy Presentation

29. How important is usability testing? PRWD’s approach to moderated usability testing What business questions can usability testing answer? Session agenda

30. What is Usability and User Experience? First of all, what types of insight can usability testing provide?

31. Online behaviour User attitudes Brand perception Customer research Usability & user experience Insights usability testing can provide & last but by no means least…

32. What is Usability and User Experience? What questions do users want to know the answers to in order to commit to buy/click/proceed?

33. What is Usability and User Experience? Do we name things (features / navigation / promotions / content) on our website based on our business terminology rather than what users want/expect?

34. What is Usability and User Experience? How do users respond to being forced to register or create an account?

35. What is Usability and User Experience? What are user’s attitudes when presented with marketing preferences?

36. What is Usability and User Experience? 67 questions usability testing can answer http://bit.ly/67questions

37. 9 women x 9 hours Some insights from usability testing with our client X X

39. How many questions could usability testing answer for your business (or your clients)?

40. Connect with me http://uk.linkedin.com/in/paulrouke Office: 0161 228 0585 Mobile: 07739 745 126 Email: paulrouke @ prwd.co.uk Web: http://www.prwd.co.uk PRWD 22 Lever Street Manchester M1 1EA http://twitter.com/paulrouke

41. Thankyou for listening “Moderated Usability Testing – Uncovering So Much More Than ‘Just’ Usability Insights” by Paul Rouke Slides, resources, tools & best practice available here: http://bit.ly/CROresources