Paul Giannotti

Melbourne Area, Australia Australia

Freelance Copywriter & Digital Strategist

Advertising / Marketing / PR

http://persuasiveprose.com/ Copywriter and digital strategist with over 6 years experience in digital strategy roles. On both agency and publisher side. Extensive experience across the real estate, finance, utilities, government and retail verticals. Held specialist roles in SEM, Display Ad Operations and Digital Strategy. Passionate about digital strategy, online marketing and direct response advertising. Specialties: Copywriting, digital strategy, web analytics, research, marketing communications, digital marketing, search engine marketing (SEM), pay per click (PPC), search engine optimisation (SEO), Facebook performance advertising, web and graphic design, email marketing and affili...