Reaction Slide 57 - 63

Reaction Slides 57 - 63 Slides 57, 58, 59, 60, 61, 62, 63

Smart companies will get out of the way and help the inevitable to happen sooner. ,[object Object],[object Object],[object Object]

If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up. ,[object Object],[object Object],[object Object]

However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting. ,[object Object],[object Object],[object Object]

This is suicidal. Markets want to talk to companies. ,[object Object],[object Object],[object Object]

Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is. ,[object Object],[object Object],[object Object]

Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall. ,[object Object],[object Object],[object Object]

De-cloaking, getting personal: We are those markets. We want to talk to you. ,[object Object],[object Object],[object Object]

Reaction Slide 57 - 63

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Reaction Slide 57 - 63