1. BRANDING
HIGH-SPEED RAIL
IN THE PACIFIC NORTHWEST.
BY PAUL WITTAL

2. TRANSPORTATION
IN A GROWING
REGION

3. THE CORRIDOR BETWEEN VANCOUVER, SEATTLE AND PORTLAND IS
AMONG THE BUSIEST STRETCHES OF HIGHWAY IN NORTH AMERICA.

5. BUS SERVICE IS SLOW AND MAY INVOLVE TRANSFERS.

6. CONVENTIONAL TRAINS ARE SLOW AND INFREQUENT.

7. FLYING IS EXPENSIVE AND AIRPORTS ARE LOCATED OUTSIDE CITIES.

8. DRIVING CAN BE CONVENIENT AND RELATIVELY FAST, BUT EXPENSIVE.

9. HIGH SPEED RAIL
A TRANSPORTATION
SOLUTION.

10. FRENCH TGV HIGH-SPEED RAIL EXAMPLE

11. UNIQUE BENEFITS
DOWNTOWN TO DOWNTOWN SERVICE
300 KM/H MEANS VANCOUVER TO PORTLAND IN 3.5 HOURS
COMFORT, LEGROOM, RECLINING SEATS AND SMOOTH RIDE
FREQUENT AND RELIABLE, NOT AFFECTED BY TRAFFIC

12. MODERN HIGH SPEED RAIL IS SUCCESSFUL AROUND THE WORLD.

13. EUROSTAR, ICE & TGV ARE EXAMPLES OF HIGH-SPEED RAIL BRANDS.

14. CASCA IS
PACIFIC NORTHWEST
HIGH SPEED RAIL.

16. CASCA CONNECTS URBAN CENTRES; IS INTEGRATED WITH TRANSIT.

18. NAMING
INSPIRED BY HISTORICAL “CASCADIAN“ RAILWAYS
BRIEF, YET DISTINCT AND APPROPRIATE
EASY TO SPELL AND PRONOUNCE
ONOMATOPOETIC

23. VISION
THE AUTHENTIC SPIRT OF COMMUNITY
AND COMMON PACIFIC NORTHWEST CONNECTION.
MISSION
TO PROVIDE AN EXCEPTIONAL PASSENGER EXPERIENCE
AND A JOURNEY OF SPECTACULAR NATURE.

24. TICKET PACKAGE.

25. PURPOSE
FORMAL TICKET PRESENTATION
PROVIDE ESSENTIAL PASSENGER INFORMATION
BUILD BRAND EQUITY, A POTENTIAL SOUVENIR PIECE
BE CLEAR AND EASY TO READ AND UNDERSTAND

31. ROUTE GUIDE.

32. PURPOSE
EDUCATE CONSUMERS ON HIGH SPEED RAIL
MARKET THE CASCA BRAND
INFORM PASSENGERS ON TRAVEL PROCEDURES
PROMOTE TRANSPORTATION ALTERNATIVES

39. THANK YOU
QUESTIONS AND FEEDBACK.