2. Week Four
Social Media
Overview
● Introduction
● Types of Social Networks
○ Social Networks
○ Bookmarking Sites
○ Media Sharing
○ Blogs / Forums
● Facebook
● Twitter
● Google+
● Tools
4. Social Networks
Facebook
1.23bn monthly active users
Groups
Events
Business pages
Messenger
Moz Guide
Google+
300m monthly active users
Connected to Google account
Circles
Communities
Events
Trending content
Mashable Beginner’s Guide
LinkedIn
238m users
Business development
Thought leadership
Groups
Company pages
Mashable Guide
5. Social Networks
Twitter
400m tweets sent per day
Live content discovery
Hashtags
Public
Mashable Beginner’s Guide
Pinterest
20m monthly active users
Organise & share images
Hashtags
Pin boards
Mashable Beginner’s Guide
6. Bookmarking Sites
Reddit
“The front page of the internet”
‘upvotes’ and ‘downvotes’
Zero tolerance of marketers
Mashable Beginner’s Guide
Stumbleupon
Content discovery based on
your interests
‘Stumble DNA’
‘Stumble’ to new pages
Like and dislike pages
Mashable Beginner’s Guide
Digg
“What the internet is talking
about right now”
Based on voting
Articles posted to categories
Kiss Metric’s Beginners Guide
7. Media Sharing
YouTube
Second largest search engine
behind Google
Share video
Comments and ratings via
Google+ integration
SlideShare
Upload and share
presentations
Kiss Metric’s Guide
8. Blogs / Forums
Tumblr
Micro-blogging platform
Customise with themes
Content discovery
Simple dashboard
Mashable beginner’s guide
Blogger
Blogging platform owned by
Google
Integration with your Google
account
Official getting started with
Blogger guide
WordPress.com
Open source blogging platform
Lots of themes to customise
blog with
9. Facebook
Groups
● User-created
● Varying levels of privacy / security
● Organised around topic
Events
● User-created
● Varying levels of privacy / security
● Organised around point in time
● Ability to export details into other
platforms (calendars etc)
Business Pages
● Analytics
● Access levels
Facebook Messenger
● Combines email, IM and Facebook
messages
● Standalone app available for
download
11. Twitter
Direct Messages (DM)
● Private message
● You can only DM people who follow you
and vice-versa
@ Replies
● @username
● Messages that start with @username will
only be seen by people who follow you
and @user
#Hashtags
● Used as a way of categorising tweets
● Exposes your tweet to wider audience
● Users can follow hashtags even if they
are not following you
● Hashtags can be used to hold group
conversations (#koozchat)
Retweet (RT)
● RT manually or via Twitter’s RT function
● Way of showing appreciation of someone
else’s content
Twitter Lists
● Lists can be private or public
● Create lists of influencers who you want
to target / follow closely
Twitter Handles
● @username
● Use when you are talking about someone
● e.g. “The social media lecture by
@paulwould was awesome!”
12. Google+
Authorship and Publisher
● Site can be publisher
● You are the author
● Google will understand where your
content has been published
Account
● Google+ account will be created with
your normal Google account
● Same login for Google Analytics, Blogger,
YouTube etc...
Circles
● Organise the people you follow into
groups
● Share content with different circles
depending on your aims
● Follow users in separate circles (I have
an ‘SEO’ circle for influential SEO people)
Communities
● Like Facebook groups
● Request to join
Hangouts
● Like Facebook messenger
● Very good video chat / conference call
feature
● Integrates well with Android phones
● ‘Hangouts On Air’ are public hangouts
Events
● Integrates with Google Calendar
What’s Hot
● Content discovery
13. Tools
Hootsuite
Manage your social media accounts:
● Twitter
● Facebook
● LinkedIn
● Google+ Pages
● Foursquare
● WordPress
● Additional networks via apps
Features:
● Analytics
● Team management
● Publish content
● Schedule content
● Monitor content
● Shorten links
Tweetdeck
● Manage your Twitter account
● Build custom timelines
● Follow hashtags
● Search for users and content
● Manage multiple accounts
Tweepz
Followerwonk
