This document discusses trends in print and broadcast media. It notes that streaming services are growing rapidly while traditional media sees declining ad revenues. The use of tax credits to support film and media production is discussed, noting they may not provide expected economic benefits. Broadcasting and media are being transformed by technologies like AI, CGI, and social media. Analytics are increasingly used by media companies to gain insights from data and reporting. The role of government in supporting traditional licensing models is also mentioned.

1. What’snextfor
PrintandBroadcast
Media
P a u l Yo u n g C PA C G A
S e p t e m b e r 2 5 , 2 0 2 0

2. PaulYoung-Bio
• CPA, CGA
• Academia (PF1, FA4 and MS2)
• SME – Risk Management
• SME – Close, Consolidate and Reporting
• SME – Public Policy
• SME – Emerging Technology
• SME – Business Process Change
• SME – Financial Solutions
• SME – Supply Chain Management
Contact information:
Paul_Young_CGA@Hotmail.com

3. Agenda
• Entertainment Market – TV and Movies
• Streaming / Growth
• Government and Tax Credits – Film and Broadcasting
• Broadcasting and Media – Automation
• Social Media Analytics with Print and Broadcasting Sector
• Analytics

4. MarketGrowth-Entertainment
Source - https://www.pwc.com/gx/en/industries/tmt/media/outlook.html

5. MarketGrowth-Entertainment
Source - https://www.pwc.com/gx/en/industries/tmt/media/outlook.html

6. Streaming/Growth
Source - https://www.globenewswire.com/news-release/2020/07/09/2059779/0/en/Global-video-streaming-market-to-record-unprecedented-growth-through-2025.html or
https://www.marketwatch.com/press-release/video-streaming-market-future-prospects-growth-analysis-business-outlook-covid-19-impact-on-industry-2020-2027-2020-07-21?mod=mw_quote_news

7. TaxCredits/Film
• Many countries provide tax credits to film and production companies as part of supporting the broadcasting
and movie production companies
• Many areas have seen small return from the tax credits in terms of their taxation revenue from the actual film
production - https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-fi-film-tax-credits-20140831-
story.html
• Between 1998 and 2011, film production incentives cost states hundreds of millions of dollars in potential
revenue. In Louisiana, the estimated annual cost of film incentives was as much as $236 million. In New Mexico,
Maryland and Georgia, it was $25 million each. New York had the highest estimated annual cost – as much as
$420 million. Source - https://journalistsresource.org/studies/economics/jobs/mpi-film-credit-movie-production-
incentive/
• More audits likely need to be done on tax credits to ensure they are providing economic benefits -
https://www.slideshare.net/paulyoungcga/internal-audit-and-performance-base-auditing
Source – PWC.com, https://www.fraserinstitute.org/article/lights-camera-massive-film-subsidies or
https://taxfoundation.org/motion-picture-association-fails-refute-damaging-film-tax-credit-study/

8. BroadcastingandMedia
• AI is being used to perform mundane tasks - https://futurism.com/artificial-intelligence-automating-
hollywood-art
• Driving better customer support experiences - https://www.ibm.com/industries/telecom-media-
entertainment
• Media and Broadcasting continues to be transformed due to technology -
https://www.primefocustechnologies.com/blog/5-media-entertainment-tech-trends-to-watch-out-for-in-
2020/
• CGI continues to be used as part of actor imaging - https://www.esquireme.com/content/37409-is-cgi-going-
to-replace-all-actors-in-the-future-an-investigation
• More and more people are turning to vlogging as part of managing content - https://www.express-
journal.com/vlog-editting-software-market-96558/.
• Mainstream media is struggling with streaming services along with content being presented privately through
social media platforms , i.e. advertising is down - https://www.nexttv.com/news/national-tv-ad-revenue-down-
12-8-in-march-smi or new norm in terms of advertising spending will hit many companies -
https://www.poynter.org/business-work/2020/local-broadcasting-can-take-a-financial-punch-but-stations-are-
hurting-in-this-pandemic/ or https://www.globaldata.com/falling-ad-revenue-to-hurt-tv-broadcasting/

9. SocialMediaAnalytics
• Print and Broadcasting media already used social media to get their information out –
https://www.youtube.com/user/cbcnews or https://www.youtube.com/TorontoStar or
https://www.youtube.com/ctvnews
• Facebook, Twitter, Instagram and other social media companies already pay taxes -
https://finance.yahoo.com/quote/twtr/financials?ltr=1 or https://finance.yahoo.com/quote/FB/financials/
• There likely needs to be some form of digital tax as part of the BEPS -
https://www.slideshare.net/paulyoungcga/how-best-to-design-corporate-taxation-policies-as-part-of-supporting-
economic-growth or https://tax.kpmg.us/insights/global-tax-reform-beps.html
• Social medial analytics is becoming a big part of print and broadcast media tools as part of driving more
advertising revenue - https://www.ibm.com/watson/media
• CBC is also creating a new entity to host content on their site -
https://torontosun.com/opinion/columnists/lilley-cbc-strays-far-from-its-mandate-once-again

10. MediaandBroadcasting/Analytics
• More and more media companies are using analytics as part of their reporting process -
https://www.ibm.com/thought-leadership/institute-business-value/industry/media-and-entertainment
• Data and AI reporting of trends using OLAP reporting tools - https://ibm.ent.box.com/folder/116015826942
• Project costing - https://ibm.box.com/s/qtrb782if0pyo8u2chl8diclk5xzyb86
• Audit and Risk Management - https://ibm.box.com/s/256kgjvqjzt37st8gar9qyezhp3816b5
• Cybersecurity - https://www.ibm.com/security
• Hosting of content on the cloud - https://www.ibm.com/products/aspera and
https://mediacenter.ibm.com/media/IBM+Cloud+Pak+for+Integration/1_5kdl6tf8/22694302
• More and more people are moving to their own personal channels as part managing restrictions of their view -
https://www.mediapost.com/publications/article/326872/is-broadcast-tvs-future-over-the-top.html
• Government needs to re-think its licensing model for print and broadcast media.
https://www.bnnbloomberg.ca/canadian-broadcasters-join-group-calling-crtc-to-block-illegal-streaming-
1.982115