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CARE
TL Offsite

2012
http://www.youtube.com/watch?v=i_Psl0nFEzw
Our New World
To deliver a FAB experience to
every customer and employee
of Three UK.
Our objectives
Deliver an enjoyable, high quality Contact
Centre experience to UK customers

Deliver an inspirational, high quality
employment experience to our Contact Centre
employees

Improve EBIT contribution from the Contact
Centre
The business
goal we’ll
achieve.
The business
goal we’ll
                              10m.
achieve.

                8.8m.           2015



        7.8m.          2014

                2013
6.8m.
        2012
Challenges
Current
year
Challenges
current year

HC needs to grow to meet
demand from
1238 1509
    
Challenges
current year

Shrinkage
down from
47.5% to
               47.5%
               38.3%
38.3%
Challenges
current year
               SL drop
               from 80%+
    80%+       to 63%



                63%-
What the fuss
 is all about
7000
                                                                                 5965                       5962
                                   5468              5639      5537                                5677
6000    5243     5430     5281                                          5415              5424
                                           5199
5000                                                                             1488                       1509
                 1305              1306              1348      1320     1295              1342     1422
        1238              1251             1229
4000

3000

2000             4124              4163              4291      4217     4120     4477     4082     4256     4453
        4006              4030             3970

1000

  0
        Jan-12   Feb-12   Mar-12   Apr-12 May-12    Jun-12     Jul-12   Aug-12   Sep-12   Oct-12   Nov-12   Dec-12

                                                  Rest of CC    Care

       Care contributes to 24% of overall CC demand in 2012. Highest
       amongst all verticals! which implies higher ability to influence CC
       KPI’s
What the fuss is all about




                 22.7%               2010                          22.4%
                 growth                                            growth
        13.0%                                             12.6%
        growth     2012                                   growth     2012
                                     2011
          2011                                              2011
                                 0.4% reduction

 2010                                              2010
                                     2012
                                 0.3% reduction




  •     Customer base and call volume in CC have grown proportionally
  •     Propensity over last two years has been stable with marginal
        downward trend
FAB Experience
Resolution
71%
                                                                   70%   70%
70%
                                                 69%   69%   69%
69%
                                     68%   68%
68%
                         67%   67%
67%
             66%   66%
66%
      65%
65%

64%

63%

62%
       Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec

      Shrinkage reduction won’t allow additional time to up-skill and
      develop advisors
      Deflection of easy calls is a key risk for Care
FAB Experience
 OSAT
74%                                                               73%   73%
73%                                                   72%   72%
72%                                       71%   71%
71%                           70%   70%
70%                     69%
69%         68%   68%
68%   67%
67%
66%
65%
64%
      Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
PROFITABILITY
Retail Support

•Contribution to EBOC PROJECT by showing
annualized savings of 17000GBP

•Reduction of 10000 call volumes per month

•Manual upgrade calls
Best Place to
Work
 Overall Attrition
6.00%
                5.00%           5.00%
5.00%   4.50%
                        4.30%                                   4.20%
                                                4.00%                   4.00%
                                        3.80%           3.80%
4.00%                                                                           3.50%
                                                                                        3.20% 3.20%
3.00%

2.00%

1.00%

0.00%
         Jan    Feb Mar Apr May Jun                      Jul    Aug Sep         Oct Nov Dec

        Annualised attrition @ 48% for 2012. Seasonal glide of 2011
        ascertained for realistic spikes
Operational
  Efficiencies
   Shrinkage
46.0%   45.2% 45.2%
45.0%

44.0%

43.0%                 42.2%
42.0%
                              40.6%
41.0%                                 40.2% 40.2%
40.0%                                               39.2% 39.2% 39.2% 39.2% 39.2% 39.2%
39.0%

38.0%

37.0%

36.0%
        Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12


          Annualised shrinkage @ 40.7%. Saving of ~133 FTE’s.
          Improvement glide considered for effective phasing
SWOT
    Strengths                                    Weakness

 People driven vertical with high connect at   Communication flow is a challenge
 all levels                                    Average Execution
 Leadership capability in Care is very high    Keep their word is a challenge for some
 People development at the Core                Lack of Calibration across levels across sites
 Collaborative approach with support teams     Inconsistent leadership styles across sites
 Very flexible to change




    Opportunities                                Threats
 Succession planning is not well defined and
 does not have a framework                     Easy call types moving out may hamper
 Need to have right person for the right job   CSAT
 Advisor capability needs to be worked on      People challenges due to reduced shrinkage
 Better planning                               and flat OPEX etc.
 Need to do few things                         Leadership across at TL level – (with the
                                               New TC Model)
 Brand understanding across levels
 Consistent BAU process execution
How we need
to operate


Do less but do extremely
WELL
How we need
to operate


Align to the BRAND
How we need
to operate


Put customers and people
at the heart of everything
we do
In summary.
We will grow as a business:
By being Leaders and Experts in New Mobile.
Flat OPEX in CC:
Lean addition in headcount to manage growing customer base
Do the right thing:
Customer Experience is enriched
0 TOLERANCE TO FAILED CALL BACK’s, RUDE CALLS.
Service Level:
Service level is deteriorating

Reduced Shrinkage:
Increase in occupancy and utilization. No more big avails
We need to :
Do Less but do well
Align to the Brand
Put customer and people at the heart of everything we do
What is expected
Top 3-5 priorities for you
as TL group for the next 6
months.
Our Commitments
Everything is
achievable
Everything is possible;
For the IMPOSSIBLE

There is ?????

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Offsite ppt1

  • 3. Our New World To deliver a FAB experience to every customer and employee of Three UK.
  • 4. Our objectives Deliver an enjoyable, high quality Contact Centre experience to UK customers Deliver an inspirational, high quality employment experience to our Contact Centre employees Improve EBIT contribution from the Contact Centre
  • 6. The business goal we’ll 10m. achieve. 8.8m. 2015 7.8m. 2014 2013 6.8m. 2012
  • 8. Challenges current year HC needs to grow to meet demand from 1238 1509 
  • 10. Challenges current year SL drop from 80%+ 80%+ to 63% 63%-
  • 11. What the fuss is all about 7000 5965 5962 5468 5639 5537 5677 6000 5243 5430 5281 5415 5424 5199 5000 1488 1509 1305 1306 1348 1320 1295 1342 1422 1238 1251 1229 4000 3000 2000 4124 4163 4291 4217 4120 4477 4082 4256 4453 4006 4030 3970 1000 0 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Rest of CC Care Care contributes to 24% of overall CC demand in 2012. Highest amongst all verticals! which implies higher ability to influence CC KPI’s
  • 12. What the fuss is all about 22.7% 2010 22.4% growth growth 13.0% 12.6% growth 2012 growth 2012 2011 2011 2011 0.4% reduction 2010 2010 2012 0.3% reduction • Customer base and call volume in CC have grown proportionally • Propensity over last two years has been stable with marginal downward trend
  • 13. FAB Experience Resolution 71% 70% 70% 70% 69% 69% 69% 69% 68% 68% 68% 67% 67% 67% 66% 66% 66% 65% 65% 64% 63% 62% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Shrinkage reduction won’t allow additional time to up-skill and develop advisors Deflection of easy calls is a key risk for Care
  • 14. FAB Experience OSAT 74% 73% 73% 73% 72% 72% 72% 71% 71% 71% 70% 70% 70% 69% 69% 68% 68% 68% 67% 67% 66% 65% 64% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 15. PROFITABILITY Retail Support •Contribution to EBOC PROJECT by showing annualized savings of 17000GBP •Reduction of 10000 call volumes per month •Manual upgrade calls
  • 16. Best Place to Work Overall Attrition 6.00% 5.00% 5.00% 5.00% 4.50% 4.30% 4.20% 4.00% 4.00% 3.80% 3.80% 4.00% 3.50% 3.20% 3.20% 3.00% 2.00% 1.00% 0.00% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Annualised attrition @ 48% for 2012. Seasonal glide of 2011 ascertained for realistic spikes
  • 17. Operational Efficiencies Shrinkage 46.0% 45.2% 45.2% 45.0% 44.0% 43.0% 42.2% 42.0% 40.6% 41.0% 40.2% 40.2% 40.0% 39.2% 39.2% 39.2% 39.2% 39.2% 39.2% 39.0% 38.0% 37.0% 36.0% Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Annualised shrinkage @ 40.7%. Saving of ~133 FTE’s. Improvement glide considered for effective phasing
  • 18. SWOT Strengths Weakness People driven vertical with high connect at Communication flow is a challenge all levels Average Execution Leadership capability in Care is very high Keep their word is a challenge for some People development at the Core Lack of Calibration across levels across sites Collaborative approach with support teams Inconsistent leadership styles across sites Very flexible to change Opportunities Threats Succession planning is not well defined and does not have a framework Easy call types moving out may hamper Need to have right person for the right job CSAT Advisor capability needs to be worked on People challenges due to reduced shrinkage Better planning and flat OPEX etc. Need to do few things Leadership across at TL level – (with the New TC Model) Brand understanding across levels Consistent BAU process execution
  • 19. How we need to operate Do less but do extremely WELL
  • 20. How we need to operate Align to the BRAND
  • 21. How we need to operate Put customers and people at the heart of everything we do
  • 22. In summary. We will grow as a business: By being Leaders and Experts in New Mobile. Flat OPEX in CC: Lean addition in headcount to manage growing customer base Do the right thing: Customer Experience is enriched 0 TOLERANCE TO FAILED CALL BACK’s, RUDE CALLS. Service Level: Service level is deteriorating Reduced Shrinkage: Increase in occupancy and utilization. No more big avails We need to : Do Less but do well Align to the Brand Put customer and people at the heart of everything we do
  • 23. What is expected Top 3-5 priorities for you as TL group for the next 6 months.
  • 26. Everything is possible; For the IMPOSSIBLE There is ?????

Notas del editor

  1. ICE Breaker….to distribute into groups….count multiples of 3…
  2. The brand strategy is there to increase the number of people in the market willing to consider the Three brand. It will support us in doubling our customer numbers and increasing our margin over the next three years.It’s there to help everyone at Three to understand the things that will increase our appeal to our target audience. As a result, we’ll be able to focus more effectively on doing things in our everyday roles that are most likely to deliver a great brand experience and improve our commercial success.
  3. Next is the Rocky Balboa slide
  4. Brain Storm to identify 3 Key activities to be done by the TL’s. (30 Mins) Each group will have a mentor to guide the discussions. To finalize the 3 activities.